bret

@thefinnmckenty Inject this in my VEINS

I've been going down the rabbit hole of vintage athletic typography this week. At Abercrombie we had a whole basement full of this stuff that we bought at flea markets, estate sales, etc over the years and I spent 100s of hours going through it... now I just do it on Pinterest. If you ever get a chance to visit a high-end vintage store, I highly recommend it. Seeing it in person lets you see all the little details of how the ink and appliqué fade and distress over the years - photos don't really do it justice.

@turnislefthome Timothy - did you design the adorable new USPS trucks? I love them, and every time I see one driving around I think of you. I swear I saw one of your 3d models a while back that looked just like them... Just thought you should know :)

Hi all, I'm currently taking on new work and would love to work with real humans requiring fun, bespoke artwork for their projects. Marketing, startups, etc. Reach out anytime!

@BrentSchoepf my God

Some of the patches I made for Noah Kahan's "Track list release jacket"

WHY IS SPOTIFY'S DJ X TRYING TO INFLUENCE ME TO BAKE???

@stephenjhall I like this take x.com/SamAdlerBell/s…

call me old fashioned but this is neurotic and awful and destroys part of the game: knowing your umpire, and the element of human uncertainty that biases the better to swing when it’s close.

@PresbyInn plain texas boy?

The goal is to recite poetry that matches your aura. Here's Liam Neeson reciting Yeats. Irishman reciting an Irishman. It's perfect. Elizabethan love sonnets would sound out of place for him. If you're a Southerner, memorize Robert Penn Warren. New England man? Frost.

@dieworkwear Thank you for the thoughtful post Derek! And thank you for owning him - we do not claim him 🙃

A friend of mine who teaches theology shared with me a post about CS Lewis's Mere Christianity, which discusses foundational Christian logic across denominations. It reminded me of Dale's tweet below, and I wanted to share some thoughts here regarding modesty and respectability, which often become hot topics on Twitter. Let's first visit the excerpts. Adapted from a series of BBC radio talks he delivered during the last few years of the Second World War, CS Lewis's Mere Christianity touches on some big topics — the meaning of the universe, Christians beliefs, and what is considered proper Christian behavior. Regarding behavior, there's a chapter on sexual morality that begins with one of the least popular Christian virtues: modesty. Here's what CS Lewis had to say: Lewis points out something interesting here: modesty has to be understood within the matter of context. A woman in the Pacific Islands, he notes, can be modest while wearing barely any clothes, while a Victorian woman will have different standards for the same idea. In my original reply to Dale, I noted that he was wearing a thin jersey t-shirt, which revealed the outline of his nipple (a well-known erogenous zone, even for men). The t-shirt, of course, was once considered underwear. In the 19th century, a proper gentleman would have worn a coat and waistcoat — the shirt was hardly ever seen except for the collar and cuffs. In the 20th century, the waistcoat was eventually dropped, but the button-up shirt remained. It wasn't until about the 1940s and 50s that it became increasingly common to see men wearing t-shirts in public. The style ascended partly because it was sexually suggestive (think of Marlon Brando in The Wild One). Of course, no one thinks t-shirts are underwear anymore, and it's no longer considered improper to wear one in public. The same is true of leggings. Most people would be shocked if a woman appeared in public in her actual underwear (by today's definition). Unless they were being performative, no one would act that way when they see a woman dressed like that on the right. Thus, modesty has to be contextual. Let's move on with the rest of the passage. Lewis recognizes that modesty raises thorny issues, but he sweeps them aside to focus on the more important spirit. I want to bring your attention to the last sentence: "A real desire to believe all the good you can of others and to make others as comfortable as you can will solve most of the problems." This reminds me of Cardinal John Henry Newman's book Definition of a Gentleman (which, like CS Lewis's Mere Christianity, is adapted from a series of lectures). I often cite Newman's book because it's so instructive. The term gentleman is so overwrought and frequently abused, but to the degree it means anything at all, I think Newman captures it here: On Twitter, there are often debates about how to dress respectably (and the importance of doing so). These discussions usually get uncomfortable because they touch on class and race. Just this morning, I saw someone say they are glad young black men are "wearing quarter zips" and putting away "Jordans," which they say are associated with "ratchet behavior." On matters of respectable dress, it's helpful to separate two distinct acts. The first is how you decide to dress; the second is how you judge others by their dress. It's true that the world judges us based on appearance. And if you wish to show respect in certain contexts — such as attending a wedding or funeral — it's worth considering what your attire is communicating. This is why I think people should shop for a suit well in advance of when they need one. You don't want to be the guy wearing a weird outfit during those important occasions, as they can send the wrong message (e.g., "I don't care about you"). But then there's the second decision: how you judge others based on their dress. If being gentlemanly means anything at all, it should mean what Newman outlines above. Or what Lewis wrote in Mere Christianity: "A real desire to believe all the good you can of others and to make others as comfortable as you can will solve most of the problems." There are two acts here: how you decide to dress (e.g., making others feel comfortable) and how you treat others (e.g., "desire to believe all the good you can of others"). My friend and fellow menswear writer Bruce Boyer is fond of saying that clothes are more important than most people think, but less important than fashion people think. I'm of the same mind. I think it's perfectly fine to use the language of clothing. But on issues such as respectability and morality, I think you should judge people by their deeper, more important actions. That doesn't mean how they dress, but rather how they treat others on a more meaningful level. Anyway, I will probably reference CS Lewis's book in the future. Thanks to M for the reference.

@Matt_Pinner Nelda

Can someone suggest a super old-fashioned girl name Not Barbara

@pablofindsout they made it leather for her lol

EXCLUSIVE: UNC football is a hot mess. Can we interest you in Bill Belichick and Jordon Hudson on a hot mic?

@jackmac welp, they made it leather 😂

Oh my god.

@BMooreCreativ this is sick! great work

@jdreeves I said the same thing to my wife 😅 the icon becoming a star was a fun touch and the colors felt better. The slab serif type was maybe a bit stylized & on the nose for a city government, but overall it all felt more right 😬

for all the times I've called out allan peters "fixing" logos, his redesign of the Austin logo was actually really nice and seemed like a big improvement. granted none of us know anything about the brief or the process, but as far as pure visuals..... I do think he fixed it lol

@BrentSchoepf I love that the type has a retro feel but still feels modern and fresh!

@BrentSchoepf These all go so freaking hard. One instance, though, where I actually think the chosen route is the best mix of readability, style, and uniqueness!

New work for Wild Leaf — more eventually™

@mikesmith187 WOW what an unbelievably beautiful website

Whyyyyyy hasn't anyone told me about this type foundry?! oldcitymailroom.com/font-shop

@Joshua_Ariza my name is bret and i'm a designer, let's battle

any designers wanna beef? I could use the clout tbh.

@Joshua_Ariza Why would you get rid of such awesome custom type and that iconic container shape 😩 they chip & joanna'ed the interiors too, so there aren't any sick metal soda signs or rusty saws hanging from the ceiling anymore

The erasure of barrels is upon us

@simonsarris only one of those pics is someone actually playing tennis 🤔🙄 tennis - sexy vibes, higher barrier to entry and hard to play pickleball - lamer vibes, lower barrier to entry and more accessible/fun to play

Big Pickleball wants to take this from you

Some of the cool hand painted game box titles I did in the early 1990s! #illustration #popculture #movieart #boxart #retrogames

@hunterhammonds Note on the whiskey bottle - I worked in-house for Oak & Eden and just designed the label - logo/branding were pre-existing :)

@hunterhammonds Been following you for a minute and love your model! I'm currently employed but would be open to hearing what you're offering cus I think I'd dig working with & learning from you! brethawkins.com

HIRING! We're drowning in work. Come work with us so I can give you money. You can live anywhere. You can work almost any timezone. My only requirement is you're great at design and not an asshole. Drop your 4 best shots below and I'll reach out.