Brian Schneider

A 🧵 about why you should focus more on brand building and the power of emotive marketing.

Disappointing is an understatement #Clemson

@AdamRy_n Michael Cohen and harperandscott.com

If I wanted to design some next-level merch, who should I get in touch with?

@chrismeadej If you have employees in different states, Gusto is miserable with customer service, but spinning up a 401k and other health benefits is pretty easy. They have routinely messed up our state withholdings

I NEED ADVICE! Best payroll/insurance provider for a 5-10 person company? Trying to save $ and make sure my employees get paid

@davegerhardt It went well - thanks for asking. Did the St Michaels Half in MD and finished under 2 hours. I used one of his full program to train for the Maine Marathon in October. I like how they are simple and you just put in the work. What race are you running?

@brian_schneider how did it go!

My high tech half marathon training program. My goal is to go from no running to half marathon in 12 weeks. Halfway there.

If you know your audience, you know what drives them. Next time, instead of touting features, make them feel something.

Tapping into this as marketers, creates real results for your business and brand.

A 🧵 about why you should focus more on brand building and the power of emotive marketing.

VOICE | For student-athlete partnerships, brands must balance the risks with the ROI. @brian_schneider has the story. adweek.it/3wUbSKX

@zachmstuck Are they an SBA lender - that might help provide flexibility on amount and terms? It took about a year, but building a relationship with our regional bank was one of the best business decisions we made.

This week's goal: convince a local credit union to give my eCom brand a massive line of credit for my spring PO. Any advice on how to optimize this deal would be appreciated! 🙏

@Pallet_HQ I tried signing up a few weeks back, but can’t create a board.

@web @Affirm @amazon Love the graph. Doesn’t take into account PayPal’s product offerings in the space. Theirs are inside of the checkout experience only I think

This graph will look different, very soon. @Affirm partners @Amazon to bring BNPL to the site that Bezos built.

@TaylorHoliday Would be up to meet in DC

What you got EST? Spending the next month on the east coast road tripping with the fam. Charleston DC NYC Rhode Island Boston Any Twitter friends to meet along the way?

.@brian_schneider of @weareunconqrd on Ken Griffey, Nike Football, and his work for Warrior Sports: bit.ly/3pT7XXW This piece is part of the #TimeOut series, where we chat with folks in the sports industry about their creative inspirations and more.

Entrepreneurship is riding the highest of highs to the lowest of lows. Our last 2 weeks - hired a great leader for our team, lost a huge project, months of work that empowered our client in his org, fired a client for disrespecting the team, and started a new biz unit.

The moral of the story is to raise very little money for your independent media company, build deep loyalty over a number of grueling years, develop a brand around your content, and then sell for eight figures.

@Retail_Brew @web

We're cooking up something ✨special✨ for Retail Brew and want to know: Who are your go-to experts on all things social commerce?

@MattMullenax @usehuron 👋 would love to connect. This is our bread and butter - setting strategy and partnering with in-house resources weareunconquered.co

We're looking to bolster our organic social efforts at @usehuron. Any suggestions for consultants?

Never forget the treason and coup we witnessed today in a country we thought was above this. I’d say I was shocked, but looking back this was the path. Ultimately I’m sad, nervous and disappointed this is our current state. Let’s find and pursue equality, hope and humanity.