Bruce Hegg

@gothburz So what? It was their wine to drink as invited guests… the event was canceled before it even got started, they probably took it to the lobby or to one of their suites to enjoy.

I am a senior coordinating producer for the White House Correspondents' Association Dinner. I have worked eleven of these. I was backstage at the Washington Hilton when the shots were fired. The first thing I heard was not the gunfire. It was glass. A champagne flute hit the floor of the International Ballroom at approximately 9:47 PM. Then a second. Then the sound that I have since been told was a 12-gauge shotgun, which from inside the ballroom sounded like a heavy door slamming in a parking garage. Then the Secret Service moved. They moved the President, the Vice President, the First Lady through the east corridor in under ninety seconds, which is protocol, which is practiced, which is the one part of the evening that worked exactly as it was designed. Everything else was improvised. I know this because I ordered the wine. 94 tables. Two bottles per table. 188 bottles of a Willamette Valley pinot noir that the Association selected in February after a tasting committee spent three meetings debating between Oregon and Burgundy. Oregon won. The budget was $14,200. I signed the invoice. I can tell you the vintage. I can tell you the distributor. I can tell you the per-bottle cost because I negotiated it down from $89 to $76. What I cannot tell you is how 147 of those bottles left the building during an active shooter evacuation. I can tell you what I saw. A correspondent from a network I will not name picked up two bottles on her way to the east exit. Full bottles. One in each hand. She was wearing heels and she did not spill. A man in a tuxedo tucked one inside his jacket the way you'd shoplift a paperback at an airport bookstore. A woman picked up a bottle, looked at the label, put it back, and took a different one. She checked the vintage. During an evacuation. That's editorial judgment under pressure. The theme of the dinner was "A Free Press for a Free People." The banners were still hanging when the evacuation began. I know because I hung them. Twenty-three banners, navy blue, gold serif lettering, $11,400 for the set. They were still hanging when 2,600 guests were directed to the exits by Secret Service agents, one of whom had just taken a shotgun round in his ballistic vest and walked to the ambulance on his own feet. The agent's vest costs approximately $800. The wine that left the building was worth $11,172 at Association cost. At restaurant markup, roughly $29,000. The guests saved more in wine than the vest that saved the agent. That's priority. The video went viral by 10:15 PM. Not the video of the evacuation. Not the Secret Service response. The wine. Three guests in formalwear grabbing bottles off white tablecloths while being told to move toward the exits, while a man with a shotgun stood in the same motor entrance where John Hinckley shot Ronald Reagan 45 years ago. A woman near the service entrance was crying. She said "I just wanna go home." She was not holding wine. She was holding her phone. She was the only person I saw that night who looked afraid rather than inconvenienced. That's the distinction. The rest of the ballroom did not look afraid. They looked interrupted. An active shooter at the WHCD is a logistical problem. The dinner was disrupted. The timeline was off. The after-party at the French Ambassador's residence would need to be rescheduled. These are contingency matters. Contingency matters have solutions. Fear is for people who attend events without security details. I have produced eleven of these dinners. I have managed seating charts that require diplomatic-grade negotiations. I have handled comedians, cabinet secretaries, network anchors, and the editor of a major newspaper who once threatened to leave because his table was behind a column. I have never, in eleven years, seen a guest leave a $76 bottle on the table during an evacuation. I have also never seen a guest check the label first. Both observations are consistent. The bottle is worth taking. The evacuation is worth surviving. The instinct is to do both simultaneously. 188 bottles placed. 41 recovered. 147 unaccounted for. One agent shot. Zero guests injured. Zero bottles broken. A free press for a free people. The press is free. The wine was $76 a bottle. They took it anyway.

@chambleebrandel @beautifulhands7 @chambleebrandel they can, or the can “especially” if they win the masters? Genuinely asking if there’s an advantage if you’ve won the masters in the past.

@beautifulhands7 Yes they can. Especially if they then win the Masters.

Every single professional player who qualified for the Masters could go early and play as many practice rounds as they wish. Just as so many others, including Jack Nicklaus, have done in the past. The only advantage Rory had over the field was his considerable skill.

@jackson_steve @PhilMickelson @TheMasters Obviously, you’v never seen Tin Cup.

@PhilMickelson @TheMasters lol. Par 5s should take 3 shots to reach. That’s why they are not par fours.

Watching @TheMasters and seeing so few players long enough to go for 13 &15 now has taken away so much excitement and intrigue to the back nine. Another example of how longer isn’t always better.

Here are my highlights from last season as a junior . Looking forward to a big senior year and getting @ChapfootballAZ back on top! Please DM me any feedback on where I can get better! @JUSTCHILLY @BrandonHuffman @BlairAngulo @Trace_Carroll @AdamArchuleta

@AriFleischer Thanks for using the metric system. You’re American right? I’m guessing the vast majority of your followers are also American. I had to go convert that so I get a sense of what 4000 km is lol. It’s around 2500 miles for those of us who don’t routinely measure in kilometers 🤦‍♂️

Iran just fired two missies at a target 4000 kilometers away. London is 4400 kilometers from Tehran. Tell me Iran is not a threat to the world. (Paris, Rome, Vienna and Berlin are closer…)

This is a really good article from @Nick__DiMarco. Not just because it's about me 😂 but well written and spot on from my perspective. A lot of good stuff in here 👇

@CaptPat48 @JoshReynolds24 @Yankees Boone? He’s been to 2 ALCS, 3 ALDS, WS, and has been 1st or 2nd in the division 6 of 8 yrs and playoffs 7/8. Do you think because he hasn’t won a championship he hasn’t done a good job? The Yankees have won one championship in 26 years, come on man. It’s 2026, not 1926 lol.

@JoshReynolds24 Well the @Yankees hired Network Guy Aaron Boone and he’s a been a total loser too… so there was a fair warning…

I just can’t get over this… Not only did Team USA hire an MLB Network studio analyst as their manager, but the same guy had absolutely no idea how the tournament works & didn’t take the game seriously & sat starters… A colossal failure by all involved

@alt_w_v_g Build relationships through trust and you won’t have to do any of that. I’ve been buying from Penske in Scottsdale for the past 20+ years. I’ve been buying from the same top rep for the last 15 years. Finance and GM know me. Always under sticker and delivered to my home 🤷‍♂️.

Went to the car dealership Saturday Wife wants a new SUV Salesman walked over and said "what are we looking for today?" I said "what's your margin on the Tahoe?" He laughed I said "I'm not joking. What's the invoice price versus the sticker and what holdback does the dealer get from GM?" He stopped laughing My wife said "we're just browsing" We were not just browsing I brought a spreadsheet Printed Color coded Blue for inputs Black for calculations I showed him the comparable transaction analysis I ran on every Tahoe sold within 50 miles in the last 90 days He said "sir this is a car dealership" I said "and these are the comps" He went to get his manager The manager came out Looked at my spreadsheet Looked at me Said "where do you work?" I said "private equity" He said "that explains it" My wife was already in the lobby pretending she didn't know me We got the Tahoe $4,200 below sticker She didn't thank me But the savings speak for themselves You are welcome Sent from my iPhone

@KatieMiller @elonmusk That was half a century ago. I had just turned 30 when I married my wife. She was pregnant five years later. We now have two sons. We live longer, stay young longer… Have kids later… It’s not an absence of children 🤷‍♂️. Everything will be OK 😉.

For the first time, almost half of our country’s 30-year-old women are childless. In 1976, it was just 18 percent. A low birth rate is the number one threat to Western Civilization. Society doesn’t survive without babies. nytimes.com/2026/02/27/us/…

@barstoolsports @ForePlayPod What am I missing? He reset right?

A security guard dropped a chair during Hideki Matsuyama’s swing He’d end up hitting his shot into the water and losing the tournament in a Playoff @ForePlayPod

@deepdivegolf It’s an easy hole yes, but what makes it remarkable is that it’s one of four finishing holes that you can birdie and take over a tournament. The fact that it’s short, makes it an exhibition hole, hence growing from a small following to a Colosseum in 30 years.

Hot take: the 16th hole at TPC Scottsdale is actually a very ordinary par 3 that has been transformed into a spectacle by brilliant marketing. From a pure architectural standpoint, it’s short, flat, and visually unremarkable. It asks very little beyond a straightforward mid-iron to the centre of the green. There’s no meaningful contouring, no forced decision-making, and no real penalty for conservative play. In isolation, it wouldn’t stand out on any PGA TOUR course. Credit where it’s due. The tournament and the PGA TOUR have created one of the most recognisable images in modern golf without relying on architectural brilliance to do it. So yes, it’s an unforgettable spectacle and compulsory viewing thanks to elite marketing. But as a golf hole, it’s doing far less work than people think. I can’t think of another hole in golf this ordinary that gets anywhere near this level of hype. Can you? #WMPO #WMPhoenixOpen

@AdamArchuleta @ShehanCoach *Sorry, it’s not an “overstatement”. Poor grammar this am 😝

@AdamArchuleta @ShehanCoach Adam is the best coach we’ve ever had, just too good for the egos on our staff. When I tell you my son has been PRIVILEGED to be coached by him. It is not an understatement.

I can relate to this 100%, even though I want to coach—and I know I’d be a DAMN GOOD ONE!! It’s exactly why I didn’t go into coaching: because I KNOW WHAT IT TAKES!! I don’t regret it, because I’ve had the great fortune of being a present husband and father. But there’s nothing like being in the ARENA!

@AdamArchuleta You know these kids! Alex’s combine as HS junior - 6.82

Not quite a 6.28, but wasn’t bad day either! 25 year anniversary. Boy does time fly!! #KennyPowers #AlBundy

@NFL_Convo And by “luck”, I mean, Mahomes brilliance.

@NFL_Convo Your other long thread on the Bears is full of hypotheticals, doesn’t take into account any potential free agency signings, or the fact that this team did this were the last ranked defense. They are just getting started. And let’s not forget, Chiefs luck lasted for years lol.

Teams that made the playoffs this year but will miss it next year… Steelers Bears Panthers Eagles It’s very early and things could change but I expect these 4 teams to regress in a big way🤝

@kurt13warner Fair, but I love the drama throughout the season of earning that position. Especially this year late in the season. Fighting for those premium spots, not to mention San Francisco battling to possible play the Super Bowl (would be a huge advantage) at home was awesome.

Agreed… but I’m less worried about weather in regular season, all good… but when determining history and the best team, I want each team to have opp to be their best and then we see who wins (just like they do in SB)! That’s all… I’ve watched a kicker kick a ball that goes sideways and cost a team a win!! That sucks… bc they had no way to play for it, just flat out unlucky!! Who wants that??

Again you’re missing my point… I WANT home-field advantage for teams just not an unfair advantage! If I win home-field in warm weather/indoor city then you coming to me is simply the fans, if you win and I go to you, there is a whole separate advantage you may receive that I cannot really prepare for - simply bc of where my team is! Then there are lots of factors to home-field that are 100% equal also - so “just win more games” is kind of a general but lame statement bc it’s not always that easy! Anyways, I understand why many disagree, I just hate that guys have earned right to compete for a championship & may be hindered by conditions that they can really do little to prepare for! That’s all… and I want BEST team to win… … not best team to know how to handle cold weather… or best team to play a ridiculous wind that could take the ball away any second… That’s my theory… and I like it! (And also a big reason the Super Bowl is played in places like that)

@danorlovsky7 Dude is an analyst, but doesn’t understand the rules, that’s what’s atrocious. I’m all in Buffalo, and Josh, Allen… But you’ve got this all wrong.

The officiating in OT has been absolutely atrocious Again.

@espn Stand up dude, his turnovers are what he’s talking about and that was pretty much the difference. He knows that, but the fans are superfans so they just don’t get it.

"Feel like I let my teammates down tonight." Josh Allen is visibly upset after Buffalo's season ended