carl rathke
897 posts


last Friday I deployed a Facebook ads agent for a startup and over the weekend it optimized itself from $17 phone number leads into $3 leads
this is the real GTM engineering
agents in the wild
and I made a Notion document and a .md skill file so you can do this exact thing too
it includes:
1. How to make on brand ads with nano banana 2
2. How to upload these to facebook ads via the API
3. Have an agent manage the ad account based on live data from the account via data pipeline + data warehouse
Outcomes
we deployed an AI agent for a startup last Friday to manage their facebook ads account
day 1: the cost per phone number lead was $17
over the weekend this agent made and published 30 new pieces of ad creative, optimized the ad account, and reduced the cost per action
Day 4: the cost per phone number lead was $3
this is a virtual employee that's working full time.
like this post and comment "FBmanager" and I'll send you the Notion file and MD file

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We built 12 Claude Code skills that run our entire paid media ops across Google, Meta, and LinkedIn at ColdIQ (and we're giving the whole pack away).
Our head of growth Ivan Falco runs $200K/month in ad spend from a terminal. It's how we doubled client load this year without losing quality.
The skills do the work that used to fill our media buyers' calendars: spot creative fatigue, adjust bids, upload audiences, run bulk edits, flag broken campaigns, build reports.
Each skill does a specific job:
Google Ads:
→ keyword-analyzer: audits quality scores and finds keyword gaps
→ negative-keywords: reviews search terms and blocks wasted spend
→ performance-auditor: compares periods and flags what changed
→ search-terms: surfaces queries burning budget with zero conversions
Meta Ads:
→ audience-builder: turns CRM lists into custom audiences
→ creative-fatigue-analyzer: spots declining CTR before the metrics flag it
→ fatigue-monitor: flags when your audience is saturated
→ spend-tracker: tracks budget pacing across every campaign
LinkedIn Ads:
→ audience-builder: builds targeting audiences at scale
→ bid-optimizer: adjusts bids across campaigns in bulk
→ bulk-editor: mass edits campaigns, ads, and naming in seconds
→ creative-builder: generates ad creatives from brand specs
You drop them into Claude Code, connect your ad accounts, and tell it what you need. It reads the skill, plugs into the platform, executes.
300+ hours of work went into building these.
Comment ADS and we'll send all 12 over.

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most of your ads flop because they sound like ads
people can smell 'selling' in the first second
so i broke down the exact framework for writing ads that feel like real conversations:
- how to open like a story (not a pitch)
- how to bridge the product naturally
- how to sell benefits as feelings, not bullet points
- how to end with a soft CTA that converts
i wrote it into a step-by-step playbook you can steal
like, rt + reply “SCRIPT” and i’ll send it to you (must follow so i can dm)
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Here's a quick way to increase your project's value in @framer
- Create a new design page
- Paste this brand guideline template
- Link styles and customize
I'm giving this brand guideline template away for the next 48 hours. Comment "GUIDE" if you'd like to get a copy.
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I think Thumb Pulling could be really effective, we need to make a detailed video on this.
Oscar Patel@OscarPatel
Thumbpulling has completely transformed my face. And it will transforms yours too. Reply with "THUMBPULL" under this tweet and I'll send you a detailed video on thumbpulling in DMs. Also you must be following me to receive the link through DMs.
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→ @framer is getting more popular than ever...
it's your time to finally get started with it before it's too late.
comment the word "START" and i'll send you a free stater kit.

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these 3 @framer components will make your website look EXPENSIVE.
comment “PREMIUM” and i'll send these and 3 more components for free. :)
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introducing: svg path shimmer component for @framer
add little shimmer animations to svg paths with full control over colors, animation styles, triggers, and direction.
comment 'SVG' and i'll send you the component :)
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introducing: shimmer grid component for @framer
use this to add eye-catching shimmer patterns to your designs, with customizable colors, hover effects, and built-in or custom patterns.
comment 'SHIMMER' and i'll send you the component :)
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One more @framer Template is approved for official Framer Marketplace.
For next 48 h, you can get it for FREE (worth $49)
Like, Comment “Troscan” and I’ll send you the remix link 😉
Preview link 👇
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