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Client Ascension
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Client Ascension
@clientascension
Teaching you how to build an AI Assisted Agency | @thedanielfazio
See how it works 👉 Katılım Mayıs 2023
183 Takip Edilen4.1K Takipçiler

Struggling to get past $30k/mo in your agency?
Or tried dozens of business models with no luck?
The biggest problem is figuring out what to sell.
Check this out:
go.clientascension.ai/explainer
English

People always ask me about how to get unengaged people to buy again.
Truth is, it can be quite difficult.
If you look at the data below from Omnisend the “Lapsed Purchase” flow is the lowest engaging email flow.
If people don’t return on their own or they don’t return from the 3-4 email campaigns per week going to your list, it’s hard to automate something to get them to buy.
I have never seen success with a “We miss you” sort of email.
People have received sales in campaigns and big announcements that they didn’t buy from… why would they buy from a clearly automated “we miss you email?”
Instead I like to really test offers in the winback flow…
Store credit, free gifts, bundling, dedicated cross-sells, etc
Test test test.
There’s no higher leverage thing you can do that.
Test your offer and find one that works specifically to lapsed customers.
Of course also include messaging that reminds them why they bought in the first place, reintroduce the product, share testimonials from people who love the product, etc
Set this up in Omnisend as your email platform and get 30% OFF your first 3 months using my link: omnisend.com/max

English

My Email Marketing Mastery course / community just crossed 100 members 🚀
- Email marketing course
- 250+ editable email templates
- Weekly live Q&A calls
- Exclusive daily insights
- 24/7 community access to ask questions and share wins
Join here: skool.com/email-marketer…
English

I've managed ad accounts spending $30,000+ per month.
The biggest panic moment for every single one of them:
When a winning ad starts dying.
You open the dashboard and see CPMs climbing while CTR drops and frequency pushes above 3.0.
The ad that was printing last week suddenly can't buy a conversion.
A VAST majority of advertisers either:
a) kill the ad entirely
b) keep it running and hope it comes back.
Both are wrong.
When a winner fatigues, it actually gave you the most valuable data you have.
It TOLD you what your audience responds to.
The messaging angle worked and the hook resonated with your target market.
Your audience just got tired of seeing the same version of it.
So instead of killing it, you iterate on what already proved it works.
1) Change the first 3 seconds of the ad but keep the same core message with a different hook.
2) Change the format entirely so if static was winning you make it a video, and if video was winning you pull a screenshot and run it as a static.
3) Change the thumbnail or the visual while keeping the copy and swapping only the creative elements.
4) Set a cost cap at your target cost per result which forces Meta to find the cheapest remaining conversions instead of letting costs spiral.
Cost caps alone saved us $40K+ last quarter across our accounts.
Creative fatigue is not a death sentence.
It's actually GOOD data because now you know exactly what angle resonates.
And you can keep saying it in new ways until the audience is fully exhausted.
English

When I scaled my eCom store to $100k/mo, I would panic when planning major sales.
Now I know how to plan them 8 weeks in advance effortlessly.
ALL without getting last-minute stress and burnout.
This is a common problem eCom founders face:
They juggle countless tasks to grow their online store.
Then become overwhelmed or wait until the week before to plan Black Friday or major sales.
They scramble:
- Write copy at 2 am
- Design graphics in 48 hours
- Hope their site doesn't crash
It resulted in:
• Missed revenue opportunities...
• Generic last-minute offers…
• Constant stress.
I used to be the same way.
But since I started using an annual sales calendar + pre-launch checklist…
Sales are always launch-ready a week before.
I’ve turned this annual calendar in robust file with a pre-launch checklist.
It includes:
1/ Shopify optimization schedule
2/ 8-10-week pre-launch checklist
3/ Complete annual sales calendar
4/ Klaviyo email sequence timeline
5/ Preparation timelines for each sale type
Now, this was originally for my use…
But since it eliminated my planning panic, I'm sharing it for free.
Want access?
- Comment "CALENDAR"
- Connect with me if you haven't already (so I can DM you)
I'll send it over ASAP.
GIF
English

“Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.”
— Machiavelli
Sounds harsh. But it’s useful.
Your prospects will forget why they opted in.
They’ll justify not buying. They’ll chase easier options.
Your sequence exists to keep them focused on what actually matters.
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We just launched a fully managed done-for-you cold calling + cold email offer!
Here's what our SDR did:
27,468 dials
1,827 live connects
146 leads generated
19 deals closed
$39,439 cash collected
$13,268 MRR added
On our minimum plan, that's a $947 customer acquisition cost
And we make that many dials every single month for our clients
More info: start.listkit.io/vsl17721399478…

English
Client Ascension retweetledi

When starting out, I was copying everybody.
Copying their email strategies, outreach scripts, content strategies, etc.
And it worked. Got me to 20 clients on retainer.
But there's a ceiling to using other people’s systems…
At some point I wanted to try Instagram organic.
It seemed obvious that it SHOULD be a good channel where ecom owners live.
And the consensus from everyone I talked to was "it doesn't work for agencies."
There was no playbook to follow...
So for the first time, I was completely on my own.
But I committed to it anyway.
It didn't work for a while. I was posting, getting no traction.
Then it started working.
When it clicked, my mindset shifted.
I realized I could figure shit out myself.
That sounds obvious.
But when starting out you’re just finding your way and doing what your told because you don’t know any better.
But as you get experience, you start to be able to recognize your own patterns and make your own hypotheses.
Instagram organic became our biggest competitive advantage. We became the fastest growing organic agency in the email marketing space on a channel people said wouldn't work.
The lesson was never really about Instagram.
This was thew first thing that broke my limiting belief that I had to do proven shit that other people were already doing.
Now, I trust my gut and take shots on things I believe will work.

English

This is how we tripled this brand's welcome flow with one tweak:
They came to us with a welcome flow that was only converting at 3.3%.
Everything else was already in place:
- Flows are fully built out
- Campaigns are going out weekly
- A/B tests are running consistently
But they just couldn't figure out why the numbers weren't moving.
They had already tried fixing the copy, the design, and the send times.
None of it made a difference.
When we looked at it, the real problem was their welcome offer.
It just wasn’t enticing enough to get people to buy.
Now we kept every email exactly the same:
Same copy, same design, same flow.
The only thing we replaced was the welcome offer.
Conversions went from 3.3% to 10.6%.
This is something we see all the time.
Most brands that are stuck don't have an email problem. They have an offer problem. The welcome offer is the first thing a new subscriber sees. If it doesn't make them want to buy, nothing else after it will make up for it.
Before you rebuild your flows or rewrite your copy, audit your welcome offer first. That is where most of the revenue is hiding.
English

Harsh truth:
More volume won't fix anything.
My client was in disbelief.
He was posting 3x a day.
He was engaging 50x a day
He was dming people 10x a day.
Results: Nothing.
No engagement.
No growth.
No leads.
So we made a few changes.
But we didn't change the inputs.
He is still posting 3x a day.
He is still engaging 50x a day
He is still dming people 10x a day.
But..
He is getting 10x the engagement now.
He is getting leads.
He is growing.
If you post 3x a day with no results..
Posting 10x a day won't change anything.
It's not about what you do.
It's about how you do it.
If you have the right strategy..
Same inputs can create different results.
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