A new @SASsoftware -sponsored report from @HarvardBiz Analytic Services explores the challenges and opportunities of using marketing technologies (#MarTech) like #GenAI to build customer trust. #analytics
2.sas.com/6016t9oX4
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Michael Obermaier
865 posts
Michael Obermaier
@crmcoach
Curious minds win ~ That’s what I believe. That’s what I stuck with throughout my career.
Vienna Katılım Ekim 2009
297 Takip Edilen357 Takipçiler
Discover how SAS empowers marketers to turn data into actionable insights with genuine real-time personalization. Register now to learn how real-time can truly be real!
👉 2.sas.com/6010tVrKp
#ModernizeYourMarketing
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Are gaps in your MarTech stack holding you back?
Join us to explore how to boost your ROI with seamless integration into your existing technologies! Register today 👉 2.sas.com/6017s42vZ
#ModernizeYourMarketing
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Hey Marketers! Struggling with Multi-Channel Customer Journeys?
Join us and learn to elevate your customer engagement strategy! 👉 Register now to secure your spot! 2.sas.com/6019sS2aJ
#ModernizeYourMarketing
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What is in store for marketers in 2024? Some of SAS' top #MarTech experts weigh in with their predictions for the coming year. 2.sas.com/6017Rb5G9 #marketing
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Companies use an average of more than 100 #MarTech tools, so it’s no surprise that most are trying to simplify the complexity of their stack with replacement tech. Modern marketers should consider these 5 challenges to improve ROI from MarTech. 2.sas.com/60153L1wl
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Michael Obermaier retweetledi
Welche Schritte sind nötig für eine erfolgreiche
Implementierung einer #CustomerDataPlatform? Mehr dazu in diesem Whitepaper @BitkomDMrktng in Zusammenarbeit u.a. mit @crmcoach @SAS_DACH
Bitkom@Bitkom
Im #Marketing schafft #Personalisierung Wettbewerbsvorteile 🎯 Dazu werden in Zukunft das Sammeln und Integrieren von First-Party-Daten mit Consent elementar – #CustomerDataPlatforms gewinnen an Popularität. Unser #Whitepaper zu #CDP 👇 bitkom.org/Bitkom/Publika… @BitkomDMrktng
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#unpopularopinion When more than 80% of executives state their organizations deliver superior #customerexperience they are actually talking about their #brandexperience.
#strategy #culture #mindthegap
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Michael Obermaier retweetledi
Welche Rolle spielen der #GoldenRecord und die Kundsegmentierung im Kontext der #CustomerJourney ?
Anne Hoepfner zeigt es mit der zentralen Kundeninteraktionsplattform von @SASsoftware #omnichannel #CDP
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Was Kund:innen wollen: Klare, konsistente, relevante Kommunikation ... über alle Kanäle hinweg.
Was Unternehmen bieten:
#customerexperience #digitaltransformation #martech #strategy #culture
Quelle: Marketoonist
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✨ Für positive Kundenerlebnisse in Echtzeit braucht es v.a. eines: viele Daten. Aber was sind die größten Herausforderungen in Unternehmen um eine #datadriven #realtime Company zu werden?
#cx #strategy #analytics
lnkd.in/dKVbyY7n
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🎧 Podcast-Empfehlung fürs Wochenende 👍🏼
Diesmal geht es um die Herausforderungen und Chancen für traditionelle Präsenzbanken bei der Umsetzung einer Strategie zur digitalen Kundenbetreuung.
Check it out: lnkd.in/dGKYue5T
#banking #cx #digitaltransformation #podcast
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@sasforums A3: I think every business is unique and there is no magic receipt that would work for all. Really understanding the customers and then designing the #CX accordingly would give better results. #saschat
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@jamacdona @sasforums Nothing beats a good ol' Star Wars quote 🌑
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@sasforums Start with #WHY to fire-up your employees, get your processes in order, only buy tech that adds value, keep your customer front and center with every decision. Passionately communicate and advocate for your customers #CX #SASchate
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@SarahLamm @sasforums @mitsmr Great point ... proper #processgoverance can make a huge difference #SASchat
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@sasforums A5: CX Champions keep ALL employees involved in and informed about #CX. Our @mitsmr research found that 70% of Champions have extensively documented workflows for departments and functions involved in #CX. Among Laggards, only 24%. Learn more: sas.com/content/dam/SA… #saschat
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@sasforums Ultimately, like with all change management initiatives, it takes strong communication skills to get everyone fired-up and on board. #leadwithWHY #CX #SASchat
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@sasforums Cross-functional collaboration beyond organizational silos will drive higher value and create bigger impact in #CX initiatives #SASchat
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@sasforums #customercentricity woven into an organization's #culture is key for a succesful #cx program #SASchat
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