Paco

Hyperliquid: Road to TGE I keep seeing takes on X saying Hyperliquid never needed marketing because they built a great product. Even the best have a marketing playbook. Here is how Hyperliquid executed it. 1. Pre-Testnet: Seeking Validation & Feedback Hyperliquid built a strong early community by partnering with trading-focused DAOs. These partnerships helped them: · Spread brand awareness · Drive interest in their product · Funnel early supporters to test the app 2. Testnet: Driving Growth & Retention Hyperliquid launched its point program to incentivize user activity through gamification. Pivotal to keep users interested. · 6 months flight · 1M points distributed weekly · points utility –> reward users This approach kept the community heavily involved. They also engaged with a few trading KOLs to promote the app, using a referral and rewards system. The type of content created was: · Announcements about the creation of vaults · Updates on trading performance · Live trading sessions or post-trade analysis on X For those wondering. Vaults are mini hedge funds where users would provide money, and these KOLs would manage it for them. In essence, Hyperliquid used them as the influential faces of their product. This was a KEY user acquisition lever for them. Within six months: · 4,000 users · $200 million in trading volume 3. TGE: Proving What You Stand For The $HYPE launch was perceived as the return to “fair launches” in crypto. The key success drivers were: 1/ Massive airdrop: 31% of the supply was distributed on day 1. This attracted more users, captured mindshare, and led to a 125% price surge. 2/ Community-first tokenomics: no VCs. No private sales. Fully self-funded 3/ Long-term rewards: over 40% of the supply was set aside for trading incentives post-TGE 4/ Tokens fully unlocked: immediate token utility and liquidity to holders. This helped in building trust and engagement. 4. Post Mainnet: Comms & Product Development Remember the KOLs? Well, they got some users rekt. Leading to FUD and withdrawals. Despite this little crisis, the team stayed locked in, focusing on: 1/ Product development · new trading features · staking rollout · solid cadence of listings involving community 2/ Retention · rewards for active traders · strong security and transparency positioning 3/ Messaging · consistently showcasing growth and performance Conclusion Even the strongest products need a clear GTM strategy and growth playbook. Hyperliquid proved it.

If you want to learn about AI, listen to the best. In this case, we’re talking about @0xxDana herself, Director of AI Services at @hype

@RAnSacks Right?

@cullipaa boss should be proud

A client asked me to help with their GTM this week. I asked if I could be brutally honest first. They said yes. So here's what I told them: "You don't have a marketing problem yet, but a user acquisition one. Spending on marketing right now would just hide it". When you are building a serious product for sophisticated users, they won't come from vaporware campaigns but from unscalable grinding combined with compelling messaging. You go out there, spend time in the trenches, find the people you are going after, walk them through the product, and collect feedback. That's how you validate who the user actually is, which workflows resonate, and what messaging converts. · be in the conversations your users are already having · ask everyone you know for warm intros into the right private groups, then be genuinely useful there · find your target personas onchain, link wallets to profiles, and reach out What burns the budget at this stage: · quest and badge campaigns · reward programs launched too early · broad KOL deals with anyone who'll take the cash These will get you irrelevant impressions and farmers who vanish when incentives dry up. After my blunt sermon, now they trust us even more. Sometimes we are in difficult situations, but clients will always value honesty, especially if that means putting at risk your own income. I hope my boss ain't reading this.

@Kapuster If Sasha approves gotta be a good one

@cullipaa omg it's such a great take, Paco.

@aixarizzo @lufthansa So sorry to hear aixa. I recommend reaching out to law firms specialized in airline cases. I used a Spanish speaking one for a terrible experience with Iberia on my way to Argentina last year. Dm me if you want to reach them out!

worst flight of my life on @lufthansa attendant spills ginger ale on me at takeoff. ok, accidents happen hours later another attendant spills HOT tea on me. i get burned. clothes, seat, everything soaked i ask for a dry seat. crew manager arrives 30 min later YELLING at me i ask for compensation. she finger-points telling me to shut up and that she'll have me DETAINED on landing i start crying. she takes me to the galley to offer "a solution" the solution: a 5€ voucher to clean my clothes i tell her i'm recording. she switches to german to keep yelling and told me that i can't record i have video. but i'd rather not post me crying with my burnt leg out here then on my connection flight they charged me for the carry-on that was included and approved on my previous lufthansa flight. that lady was also rude seems like lufthansa only hires disrespectful people worst travel experience of my life. honestly not sure what to do

Incentivize the actions you've already watched people take for free. Not before. That's it, that's the tweet.

What are the best tools to stalk onchain behaviour and do x handle <> wallet matchmaking? I used to use @addressableid a few years ago, but I've heard they don't offer this anymore. pls help

Most early-stage crypto products don't have a marketing problem, but a BD problem. Your first 500 users won't come from a campaign. They'll come from you, in the DMs, walking people through the product one at a time.

@asdchicken what are u building?

@cullipaa ya got me

who else is clauding on a friday night?

@camiinthisthang cuando una crypto padel competition cami?

Going viral is easier than ever, anyone can go viral and it’s not that impressive to me. Trying to grow a brand with a following and a community is an order of magnitude times harder and requires much more than good hooks and system hacks. You have to have a story worth telling & a goal you’re pursuing for people to watch. Here’s the update on my biohacking/padel/healthtech instagram month 1: Almost 100% reliance on funny videos that would go viral. Only one story telling video Result: 443k views + 240k accounts reached BUT only 218 new followers month 2: almost a perfectly even split between funny, lifestyle, performance, and story telling videos Result: 690k + 287k accounts reached AND 1800 new followers Next month: going to test how a series and a giveaway impacts performance I want to get to 7.5k followers by end of June

@asdchicken @hypepartners @bogwitch @ProofofIntern glad to have you by my side!

happy to announce a few weeks ago i started as a content strategist with @hypepartners the speedrun is done, now the work begins big shoutout to @bogwitch for bringing me on and my homie @ProofofIntern for his weekly sessions (which i hope to still join when i can) ama

@ChrisRuzArc @frydwia maybe that day the like button was broken and people opted for RTs?

what's the worst thing you can do as a legit project: 1. Faking the metrics? 2. Faking the metrics so poorly that everybody knows? @frydwia if you need some help with your marketing, we are just one dm away man and congrats for the $75M round1

Coinbase, Block, Meta, and many more. There is so much talent out there. Now is the best time to build the team you have ever dreamed of.

@leonabboud same here. We are striving to optimise processes, design systems that work in a semi or fully ai native way, and if not possible, look for talent with a bulletproof system that works

I know people I graduated engineering school with from university who have been trying to look for work for 8+ months in Canada. Job market is cooked. Any company not firing is holding off on hiring new people and instead exploring how to use AI to replace roles. This is happening worldwide. Even for us now at Unfungible, the first instinct is no longer to hire people, its to find AI workflows to get the job done. And only if this doesn’t work do we consider hiring.

@hagaetc know companies hiring marketing and BD top talent, hit me up

We’re restructuring Dune to sharpen our focus around the core data products thousands of customers across the crypto industry rely on. That unfortunately means we’ve let 25% of the team go this week. These are exceptional people I can wholeheartedly recommend — ping me if you’re hiring top crypto talent. Going forward, Dune is all-in on two shifts: AI and institutions coming onchain. All the way back in 2018 Dune pioneered crypto data accessibility, and we’re excited to accelerate that faster than ever with AI. We’re the only player who has done the hard work of building the end-to-end stack for crypto data: ingestion, QA, storage, cleaning, normalizing and querying. With Dune MCP, teams and agents can now build dashboards and workflows without needing to know anything about SQL nor data infrastructure (and associated bills). Dune already serves virtually every leading crypto company, and now also the world’s most forward-leaning financial institutions. As currencies, stocks, bonds, commodities and more move onchain, we’re investing heavily in our data layer and white-glove service to power institutions. For 8 years we've grown through multiple rollercoaster cycles while other data providers have come and gone. We remain well capitalized, excited about the future, and committed to our mission of making crypto data accessible. The Data Must Flow.

@jessyfries congrats jessy! Your boyfriend def got taste, gorgeous ring!

i said YES 💍 … if anyone cares

Wait what?

@nick4iezos @leonabboud i would have loved to see you lifting some weight nick

Was great finally meeting the legend @leonabboud in person. Watch out when two founder storytellers start cooking...

is @a16z trying to merge ai, crypto and tradfi?