Paco

Hyperliquid: Road to TGE I keep seeing takes on X saying Hyperliquid never needed marketing because they built a great product. Even the best have a marketing playbook. Here is how Hyperliquid executed it. 1. Pre-Testnet: Seeking Validation & Feedback Hyperliquid built a strong early community by partnering with trading-focused DAOs. These partnerships helped them: · Spread brand awareness · Drive interest in their product · Funnel early supporters to test the app 2. Testnet: Driving Growth & Retention Hyperliquid launched its point program to incentivize user activity through gamification. Pivotal to keep users interested. · 6 months flight · 1M points distributed weekly · points utility –> reward users This approach kept the community heavily involved. They also engaged with a few trading KOLs to promote the app, using a referral and rewards system. The type of content created was: · Announcements about the creation of vaults · Updates on trading performance · Live trading sessions or post-trade analysis on X For those wondering. Vaults are mini hedge funds where users would provide money, and these KOLs would manage it for them. In essence, Hyperliquid used them as the influential faces of their product. This was a KEY user acquisition lever for them. Within six months: · 4,000 users · $200 million in trading volume 3. TGE: Proving What You Stand For The $HYPE launch was perceived as the return to “fair launches” in crypto. The key success drivers were: 1/ Massive airdrop: 31% of the supply was distributed on day 1. This attracted more users, captured mindshare, and led to a 125% price surge. 2/ Community-first tokenomics: no VCs. No private sales. Fully self-funded 3/ Long-term rewards: over 40% of the supply was set aside for trading incentives post-TGE 4/ Tokens fully unlocked: immediate token utility and liquidity to holders. This helped in building trust and engagement. 4. Post Mainnet: Comms & Product Development Remember the KOLs? Well, they got some users rekt. Leading to FUD and withdrawals. Despite this little crisis, the team stayed locked in, focusing on: 1/ Product development · new trading features · staking rollout · solid cadence of listings involving community 2/ Retention · rewards for active traders · strong security and transparency positioning 3/ Messaging · consistently showcasing growth and performance Conclusion Even the strongest products need a clear GTM strategy and growth playbook. Hyperliquid proved it.

@dkingweb3 and you were def right

@cullipaa Judging from the comments its likely a marketing stunt

we all feel cheated on

@reserveprotocol @BNBCHAIN @OndoFinance Damn, this is real exposure to the highest growing vertical in the market

Own your share of the AI industry Today, Reserve launches not one, but five new tokenized equity DTFs, each for a unique layer of the AI revolution: infrastructure, power, photonics, cloud compute, and robotics. Live on @BNBCHAIN and powered by @OndoFinance, eligible users can trade them onchain at app.reserve.org and @bitgetwallet, or on DEXes like @PancakeSwap X and @CoWSwap. Read the full launch article below to learn more about $BUILDOUT, $POWER, $PHOTON, $NEOCLOUD, and $ROBOTS ↓

@world_xyz problem is we dont trust you

@cullipaa in robinhood we trust. i love you

the grown ups entered the defi space, but can't find the right tooling to manage all their bags in one place. finally there is a team who built a solution for it

@CROPRHQ defi made easy, at last

Crypto has grown up. Now it needs fewer promises and more dependable infrastructure. Visibility, reporting, risk and execution are the boring but essential things that turn an evolving market into something usable. Read the thinking behind CROPR: what we're building & why

@CROPRHQ FINALLY - good bye spreadsheets and 20+ tabs

@nick4iezos super happy for you nick, keep grinding my man

time for a reintroduction :) hi, I’m Nick Four! > based in the US 🇺🇸 > not as pretty as some > so this trend might not work > but it’s been a while, so > im a former DC correspondent > traveled to 50 states, 6 continents > interviewed presidents and hog farmers > CEOs and hookah shop owners > got shingles from over-work > started ghostwriting for tech startups > built my solo biz to mid-6-figs > launched a millions-user testnet > ran events in Dubai, Singapore, Miami > made awesome friends and allies > now I help founders tell their own stories > and scale their storytelling machines oh and I’m happily engaged to the love of my life c and bought my dad’s dream car recently, three years after he passed. trying to do him justice every day.

@cryptokwueene @ethconf @boundless_xyz @RWA_xyz @hypepartners it looks awesome, great great job to everyone involved!

We hosted Early at @ethconf with @boundless_xyz & @RWA_xyz . Every guest was chosen with intention and @hypepartners's concierge service introduced them morning of the event, to make the room feel already warm. A few things we learned as we wrapped our pilot: 1. morning is an untapped window. by the time dinner rolls around, social bandwidth is low moving the format to 8:30am meant we tapped into people when they were sharp and open. 2. intention. connections. we optimised for alignment with our brekkie. every guest was chosen with intention, bringing together partners we believed would be genuinely glad to be in the same room as each other. 3. kill the cold intro. before the brekkie began, every attendee told us the 2 people they most wanted to meet. We made the introduction personally the morning of, over tg/email. 80% of attendees signed up. We're already hearing about partnerships that came out of it. 4. food should come to the conversation a hard sell for us to the hotel as passed around breakfast is not very common. historically buffets are the way to go. but we wanted guests to spend time on connecting and speaking instead of queueing up for food at 8am. food came to them instead. Early is coming to @kbwofficial, @token2049, and @solana breakpoint later this year, with new formats and new tools for making the matching feel less like a service and more like a natural part of the room. If youre interested in partnering, my dms are open.

@ChrisRuzArc chris dropping facts always

if your founder asks you about virality, change your founder truth is you don't need viral distribution to have some of the most successful businesses in the space and a junior marketer can ask: but chris if i get virality, i'll get traction, right? well, no bro. here's the data to show you how it works: 1. Redotpay 70-80% of total crypto cards volume of the ENTIRE market. 6M+ users. are they viral? do they have mindshare? are they hiring a "viral engineer"? lol 2. Tron tron settled ~$2 trillion in stablecoin transfers last quarter. roughly $23 billion a day. according to kaito, over the last 30 days tron has an average mindshare of 0.30% from the entire crypto market so the next time you think about hiring a "virality" engineer, think it twice i've seen teams go viral with zero business ROI if you want to chase vanity, that's totally fine but if you want to build a proper business remember: only the right distribution wins

@coverd @hypepartners got the video coverd, good job team

We just launched a credit card that gives you up to 100% cash back rewards. Credit card rewards are broken. A stagnating, ossifying industry has spent decades collecting fees while handing back perks that rarely deliver. Points that are hard to use. Lounges that are hard to reach. Fine print that works against you. Innovation stalled because it could. So we built what they didn't. Coverd flips the script. Up to 100% cash back rewards in a transparent matrix — a live, regularly updated grid where you can see exactly how to get to 100% cash back. No fine print, no guessing, full agency. Every swipe is an entry into the rewards pool, and you see it all happen in real time. Grocery run. Gas station. Dinner date. You spend — we've got you Coverd. This is real transparency and empowerment — no $900/year fees, no settling for B-tier lounges. 50,000+ people have joined the waitlist. The doors are now open. The Coverd Card is live today. Like + repost + comment "COVERD" — we're pulling people straight from this thread for priority access to our metal card program. #getcoverd #coverdcard #personalfinance

@hypepartners got the launch video coverd

@coverd coverd it all

@0xLynnpham where is the laptop?

People ask where I usually work. Here it is:

The first bounties are low quality, but I expect creative campaigns to come out of it, seeking virality.

@thedlearner No time to lose my man!

@cullipaa thanks for the heads up, should do the same. feels good timing

Started my Bitcoin DCE strategy yday. The next 3-6 months are going to be key for BTC longing and positioning yourself well for the next 2-3 years. Exciting times.

Always happy to see positive DeFi adoption signals amid rough markets @coinbase still pushing for onchain finance

Crypto sponsorship deals are more of a "look how powerful we are" sort of brand move. It built the illusion that you can buy mainstream adoption with a shirt logo. Imagine what you could do with a $20M budget instead of going for a Premier League shirt without regulatory risk and more measurable views and conversions.

bookmarked