Paco

Hyperliquid: Road to TGE I keep seeing takes on X saying Hyperliquid never needed marketing because they built a great product. Even the best have a marketing playbook. Here is how Hyperliquid executed it. 1. Pre-Testnet: Seeking Validation & Feedback Hyperliquid built a strong early community by partnering with trading-focused DAOs. These partnerships helped them: · Spread brand awareness · Drive interest in their product · Funnel early supporters to test the app 2. Testnet: Driving Growth & Retention Hyperliquid launched its point program to incentivize user activity through gamification. Pivotal to keep users interested. · 6 months flight · 1M points distributed weekly · points utility –> reward users This approach kept the community heavily involved. They also engaged with a few trading KOLs to promote the app, using a referral and rewards system. The type of content created was: · Announcements about the creation of vaults · Updates on trading performance · Live trading sessions or post-trade analysis on X For those wondering. Vaults are mini hedge funds where users would provide money, and these KOLs would manage it for them. In essence, Hyperliquid used them as the influential faces of their product. This was a KEY user acquisition lever for them. Within six months: · 4,000 users · $200 million in trading volume 3. TGE: Proving What You Stand For The $HYPE launch was perceived as the return to “fair launches” in crypto. The key success drivers were: 1/ Massive airdrop: 31% of the supply was distributed on day 1. This attracted more users, captured mindshare, and led to a 125% price surge. 2/ Community-first tokenomics: no VCs. No private sales. Fully self-funded 3/ Long-term rewards: over 40% of the supply was set aside for trading incentives post-TGE 4/ Tokens fully unlocked: immediate token utility and liquidity to holders. This helped in building trust and engagement. 4. Post Mainnet: Comms & Product Development Remember the KOLs? Well, they got some users rekt. Leading to FUD and withdrawals. Despite this little crisis, the team stayed locked in, focusing on: 1/ Product development · new trading features · staking rollout · solid cadence of listings involving community 2/ Retention · rewards for active traders · strong security and transparency positioning 3/ Messaging · consistently showcasing growth and performance Conclusion Even the strongest products need a clear GTM strategy and growth playbook. Hyperliquid proved it.

@DAppaDanDev Congrats Dappa!!! Hell yeah

bought my first car! now just need to find how to run Claude in here

@0xDannyHype I am proud of our shoes selection.. Birkenstock is a must

With the obsession around run clubs growing at crypto conferences, we’ve pivoted to IRL shoe shops. Skate to where the puck is going

check this out

@dorreguinho Best of luck agustin! Storytellers are much needed in this industry, no doubts you will crush it

Two years ago I walked into MakerDAO right before it became Sky. In the trenches with an amazing team building the campaigns, the events, the creative productions through one of the hardest rebrands in DeFi. What I learned: the protocols building the future of finance are ready for their institutional era. The piece that's missing is how they tell their story. Look at how the AI companies do it. They take positioning seriously because they know the story is part of the product. There's room for everyone, but only if people understand what you're building and why it matters. I'm publicly going independent as a stablecoins and digital assets propagandist. Working on cool things for Q2. Open for Q3 campaigns.

Try thecmolegend.com. Book a call w/ us for free. We will show you who drives growth.

AI is disrupting everything, but don't let it fool you - humans drive growth. Try the AI CMO tool our team put together in 1 day. It will create a growth report for you. Regardless the output is fine or crap, you can discuss output with us for the next 2 weeks, for free.

@0xxDana Beautiful words Dana, your mama is badass!

I would like to take the opportunity to remind everyone that the road to equality is still a long one. I am the first woman in my family to nomad, not be settled by my age and not be looked upon weird. This isn’t the result of pure luck. My mom has paved the road: first woman to represent our army in a UN Mission, first woman in our family to have 2 BSc & over 7 Masters; in 2019 she was nominated as Top 10 most influential women of Moldova while battling an autoimmune disease that almost took her life. The opportunities I have had in my life are all thanks to the women that let me know it’s possible. Today I only urge all of you to let more women out there know that it’s possible & to ascertain your place. We have yet a long road ahead, but looking back I am optimistic that we’re still making small steps forwards. I dedicate this and every day to every woman in my life.

@MuhammedAdewa14 It's a joke

@cullipaa They’re chilling in the weekend💀

It can wait to Monday, right? Europe is a joke man.

@ZoeCatherineF Yeah… crazy stuff happening

@cullipaa Omg

I have suffered some canceled flights in my life, never on air. Qatar airspace is closed. Returning to Berlin.

@qatarairways Hi, I have reached out via email, WhatsApp and phone call? But no answers yet

Nah, there has to be a hidden trick behind this. Will the model send is replies in an envelope?

@Legoman_Grizu Stay safe my man 🫶

@cullipaa Stay safe warrior, things unfolding here in Dubai as well

@MuhammedAdewa14 Yes

@cullipaa Is it because of the invasion happening?

@0xxDana x.com/bricsinfo/stat…

@cullipaa i am sorry to hear. there’s iranian missiles in the region and all airspace is closed. better safe i guess

@0xxDana I guessed so, saw the news this morning. Def feeling sorry for them.

@Megatron_ron The fact that the prime minister of Germany has to tell what’s obvious agitated and gesticulating because he can’t believe he isn’t listened to… It’s something us, Europeans, need to take a good look at

NEW: 🇩🇪🇨🇳 German Chancellor Merz says Germans need to work more in order to match China: “We are simply no longer productive enough. Each individual may say, “I already do quite a lot.” And that may be true. But when you return from China, ladies and gentlemen, you see things more clearly. With work-life balance and a four-day week, long-term prosperity in our country cannot be maintained. We will simply have to do a bit more.”

@emilylai Likewise my dear friend, I know you will kill it at whatever you do 🫶

@cullipaa Been such a wild journey Paco. Seen you go from media buying to account directing. Can’t wait to see what else you do

Life update! After 4.5 years, I'm moving from CMO to a strategic advisory role at Hype. I've had a front row seat to 212+ crypto companies here and the space is now at a crossroads I want to be closer to. Institutional “adoption” is lending credibility, defi primitives have proven pmf, and AI is reshaping how we live and work. It’s been exciting to explore what this all means I'm proud to have seen Hype grow since joining in 2021: - Team size doubled - 4 awards won by our creative and campaign teams - 13 service lines built and running - 71% revenue CAGR across multiple market cycles - Watched talented people grow into heads of departments, VPs, and senior leaders <3 This will be an epic year for the company and clients. There's no better crypto go-to-market partner than Hype. Growth marketing and distribution is one of the most in-demand needs right now, and the team is fully primed for it. More to come soon on what the AI team has been building As an advisor, I’ll still be contributing to launches and strategic calls. Beyond that, I’m taking space to think, learn, and go deeper on how to best build towards the future I want to live in