Cxense Team

.@piano_io has completed the acquisition of Cxense! We look forward to bring first-party data management capabilities, a reporting and analytics engine, content recommendations and site personalization to the Piano platform. cxense.com/blog/piano-acq…

Hours of daylight as a function of day of the year and latitude. Took me a second to read this chart. Totally worth the second of effort. A marvellous animation. Source: buff.ly/33E1d5T

Balancing advertising versus subscriptions, figuring out audience models, seeking out new revenue streams, while keeping employees happy, are all consistent pressures. Discuss how publishers are keeping on top of these pressures! hubs.ly/H0lfN-F0

Gearing up for a #cookieless future? Make sure your #DMP isn't dependent on them. Cxense engineers anticipated that #cookies wouldn’t be there forever and built a cookie-less DMP. Read our latest blog post and learn how #publishers and #marketers benefit. hubs.ly/H0kXMp20

We couldn't agree more. There are many good examples of publishers growing ad and subscription revenue simultaneously. What they have in common is a joint (data) platform and - most importantly - an organization and culture that's designed to enable growth for both. #inmamiw

Cxense CEO ⁦@printzell⁩ on stage at #inmamiw “We believe that with the right approach and data, publishers can grow advertising and subscription revenue simultaneously. No need to sacrifice one for the other.” - looking forward to well-deserved drinks with all participants!

Great presentation by Jessica Bulthé on audience targeting and monetization at ⁦@Mediahuis_BE⁩. Fascinating to see what publishers can do with the right data in the hands of the right people #inmamiw

Next on stage at #inmamiw - Jessica Bulthé from @Mediahuis_BE. Read our case study "Inside Mediahuis’ 12-month sprint to supercharged advertising ROI" to learn how they reached an impressive 60% conversion rate for their ad customers. hubs.ly/H0kV4S_0

Looking for ways how publishers can grow ad and subscription revenue simultaneously? Read our case study and learn how @nordjyskedk used data about soccer fans to grow subscriptions by 50% and CTR by 300%. #subscriptions #inmamiw hubs.ly/H0kT_mY0

⁦@FUNKEMEDIEN⁩ sharing what success looks like for them. They’re implementing an exemplary reader-first strategy to grow #subscriptions across brands. Learning from data, churn management, logged-in reading time play a big role. #inmamiw

We are indeed 💪 And we're very excited about the end-to-end solution for unrivaled engagement and conversion this will create. Happy to discuss the possibilities at #inmamiw - reach out to a @piano_io or Cxense colleague.

Good morning and welcome to #INMA Media Innovation Week 2019. Main topic this year is how to balance subscription and advertising revenue. Our recommended reading for today: @printzell's article "How subscription models boost ad revenue" on @Digiday. hubs.ly/H0kTpDj0

Ahoy! Team @cxense is ready for the upcoming European News Media Conference organized by @INMAorg. Come join us in Hamburg! hubs.ly/H0kSLBJ0

Want to learn how Brazilian publisher @gazetaonline grew subscriptions by 105% AND prepared for Brazil’s new privacy laws simultaneously? Find out in our newest case study. hubs.ly/H0kP6kX0

We're proud to be a Platinum Sponsor for the 2019 @INMAorg Media Innovation Week. Come and join us in Hamburg and use the opportunity to learn from Europe's most innovative publishers how they build their brands and grow their audiences. hubs.ly/H0kGZHg0

Did you miss @theinformation's Media Bootcamp yesterday? Watch this webinar with Chris Boyd, VP Product and Engineering hubs.ly/H0ktGNg0 to learn how The Wall Street Journal grew subscriptions by 25% within one year. hubs.ly/H0ktGNh0

@SarahSluis Also agree that the age of 3rd party data is over. GDPR served as a catalyst for a global shift to high-quality 1st party data. Btw not to toot our own horn - but another DMP for the cookie-less world is Cxense.

Publishers are rethinking DMP contracts because 1) Segments can't scale 2) DMPs pivoted to serve marketers 3)They didn't staff up right the first time around 4) They actually *want* a point solution Read more: adexchanger.com/platforms/publ…

@SarahSluis Couldn't agree more with your analysis. Many publishers are now rightfully disappointed because first gen DMPs overpromised. And marketers should go more for quality over size reg data sources and audience sizes. Many of our customers are doing that already...

Will @Mediahuis_BE and @cxense win the "Best Use of Audience Data" category at Digiday Publishing Awards 2019? We're super excited! Best of luck to all finalists. hubs.ly/H0kGZp_0

Hi from Cxense at #DMEXCO2019! Always great to to meet new people and catch up with our customers. Come and join us at booth E049, hall 8.1 - there's going to be fingerfood and drinks at 4 pm.