Daniel Ni
277 posts

Daniel Ni
@danielmichaelni
SWE YouTube. Previously Meta, Google, DoorDash, Uber




i think a lot of people are going to be busier (and hopefully more fulfilled) than ever, and jobs doomerism is likely long-term wrong. though of course there will be disruption/significant transition as we switch to new jobs, the jobs of the future may look v different, etc.




I’m ready to share my formula. Let’s go 👇 • Design Bright icon and strong screenshots = higher install conversion. • Quality first I often enter existing niches, so my product has to be at least on par with the leaders. • Onboarding A well-thought-out onboarding + paywall can bring up to 75% of all payments. I use short video onboardings (4–5 steps). • Step-by-step UX Help users get results in as few steps as possible. • Transparency No hidden close buttons, aggressive paywalls, or price tricks. • No lifetime deals I fully dropped lifetime purchases. My goal is to grow subscriptions. • MRR growth Weekly + yearly subscriptions work best. Weekly = easy try. Yearly = best value. • Free trial I use a 3-day trial to reduce fear and increase paid conversion. • Retention Nothing fancy: listen to feedback and ship improvements regularly. • Brand Unique name for every app. Competitors often use my brand in their keywords. • ASO Title, subtitle, and keywords must be data-driven. I always put the main keyword + app name in the title. • Localization The easiest growth lever. Translate keywords, screenshots, and the app itself. • Pricing optimization Prices adjusted by purchasing power. Sales come from all over the world. • Use your own app This is the best way to improve UX and find new growth paths. • Marketing Pick one channel and master it. One channel is enough to grow. For me right now, it’s Google Ads. Add a second channel only after you hit a plateau. • Reinvest Put money back into the business. At the start, I reinvested 100%. Now it’s around 40% back into ads. Bookmark this and apply it to your apps.







@seraleev Worth double-checking. Apple applies the 30% only to sales *after* you cross $1M in a calendar year, not retroactively. So, crossing the threshold by $1 costs you an extra 15 cents, not $150K :)




Software is not a moat Over the last 15+ years, nearly every innovation @EvanSpiegel and his team shipped got copied. Stories. AR glasses. Swipe-based navigation. The camera-first interface. And yet @Snapchat is the only independent consumer social app that has lasted. Nearly 1 billion MAUs. ~$6B in annual revenue. Over 8 billion AI photos shared on Snapchat *every day*. In our in-depth conversation, we discuss: 🔸 Why distribution—not product—is now the biggest challenge for startups 🔸 How Snap keeps inventing with a 9-to-12-person design team 🔸 How AI is changing the way designers work 🔸 Why humanity's comfort with AI will be a bigger bottleneck than the technology 🔸 Why Evan is calling this year a "crucible moment" for Snap Listen now 👇 youtu.be/-7Yol5vX5xw

In ~2yrs, Google has gone from 0% code written by AI to 75% code written by AI. What an incredible transformation of how software is created.















