Northeastern DATA Initiative

do YOUR undergrad #hires have 2-3 #coops of 6 months each #businessexperience under their belt? congrats @melissasoong and the other 2021 Co-op Awards damore-mckim.northeastern.edu/news/2021-co-o… @data_initiative

how #machinelearning #blockchain & #attribution can help address your #omnichannel challenges: my blog on the @JofMarketing paper in the @MktgScience Special Issue “From #Marketing Priorities to #Research Agendas” @data_initiative @gzervas @Prof_Yildirim analyticdashboards.wordpress.com/2021/02/28/omn…

how the #pandemic increased the importance of #marketing , #digitaltransformation and #onlineshopping, with 'All indications are that many of these new online routines will stick and marketers can drive value with stronger #digital investments, @data_initiative @yakovbart

Apply now to join the Fall 2021 cohort of the DATA #Research Lab! There will be a general interest panel on Tuesday April 7th at 7 PM EST, so be sure to drop by with any questions you may have! General Interest Panel: lnkd.in/gKS4iFJ Application: lnkd.in/gnHDR5D

Curious to learn more about #datasecurity and #digitalprivacy? Check out our new #podcast today! Episode 4: Data Security and Building the New Economy (ft. Dr. "Sandy" Pentland lnkd.in/gTU6KQy

Advertising effectiveness continues to be misunderstood, with the latest Freakonomics podcasts popularizing the low and uncertain individual-level effects of #TVAdvertising and #DigitalAdvertising. Read more in @profpauwels article on digital advertising. lnkd.in/g5Y-vA8

#Characteristics of a #CEO, such as confidence, political views, age, education and military background, not only influence leadership, but also innovation and value creation in companies. Learn more in this article by our very own, @profpauwels lnkd.in/gXSJYRJ

the magnificent Martin Schreier, editor of @IJRMktg presenting now at @data_initiative @NU_Business

9 tips on how to manage your #socialmedia @JofInteractive @data_initiative analyticdashboards.wordpress.com/2021/01/04/how…

How do you create #KPIs covering #success and #failure causes from your vision for #datadriven decisions to populate your #analytics #dashboard? My new blog analyticdashboards.wordpress.com/2021/02/14/how… #marketing #brand #tracking @markritson @RaVoKue @ashwinmalshe @AnatoliColicev @data_initiative

Curious to learn more about Northeastern University Alumni? Checkout our brand new #podcast today! Episode 3: Jackie Peszynski, @Northeastern Alumni, discusses her professional journey from student to decision #scientist and all the co-ops in between. lnkd.in/gTU6KQy

Listen to our brand new DATA Initiative #Podcast on Spotify and Apple Podcasts today! EP 1: The DATA Initiative’s Executive Director Kwong Chan introduces listeners to the growing organization and its many branches to drive involvement. lnkd.in/gTU6KQy

Interested in #businessanalytics and #digitaltechnologies? Apply to join DATA Initiative Analytics Lab! You will get the chance to work closely with business professors on practice-focused company research projects. lnkd.in/dYNNMss

The 2020 update to a study conducted by @Stanford recognized 3 faculty in the @NU_Business @data_initiative as among the world's most-cited #researchers. Congratulations to @nadasanders, @profpauwels, and @davidlazer. Read more here: lnkd.in/gdYdtK3

happy with the great conversation and 53K views on below @LinkedIn post 'what happens when you stop #advertising, you may enjoy it here as well given @MediaPost 's report today on a 10% drop in ad spending in 2020 #pandemic #Marketing @markritson @ProfByron @kotl @BinetLes

New blog: my #review of @sinanaral 's #thehypemachine #socialmedia #digitalbranding #marketing #fakenews analyticdashboards.wordpress.com/2020/11/23/hyp… @arthur_spirling @davidlazer @RaVoKue @data_initiative @yakovbart @JamieHeywood @markritson

What makes your company's #socialmedia posts stand out and get more comments? My blog based on the @JofInteractive paper with rockin' @RPRooderkerk #marketing #viral #b2b @markritson @data_initiative analyticdashboards.wordpress.com/2020/09/28/how…

great @data_initiative #faculty showing in the top 2% #scientist list for 2019: @nadasanders , @davidlazer and myself journals.plos.org/plosbiology/ar…

Thank you to our Keynote speaker for sharing all her insights at our #2020DATAForum

Meet our #Keynote speaker for the #2020DATAForum, Chris Leong, Chief Marketing Officer at @SchneiderElec Join Chris for a digital keynote session on November 16, 6:30pm EST and take the opportunity to ask her questions in a live Q&A. Register here: lnkd.in/gCiKETK