ruben

@audiencon Completely agree. Real breakthroughs start with frustrations you can’t stop thinking about. Most founders solve market gaps. The ones who win solve the tension that personally drives them crazy.

Your product should solve a problem you hate.

Exactly what we've been seeing. Google is normalizing AIOs for timely content at an accelerating pace. When that happens, publishers don't just drop a few positions — they lose the primary discovery real estate entirely. GEO optimization is moving from 'nice to have' to survival strategy.

Focus on news SEO? -> AI Overviews are now triggering for breaking news more often... When that happens, Top Stories drops below the AIO. Not good for news publishers covering those stories. See below.

@pcshipp What is PSEO?

Literally, PSEO isn’t working for me I indexed 10k+ pages and didn’t expect these results. - 5 total clicks - 756 total impressions - 22.6 Average position Don’t rely on PSEO better to focus on SEO

Spot on. SEO helps you rank on Google. GEO helps you get cited by AI. The biggest shift we’re seeing in the GEO/SEO space right now is that entity signals, content freshness, structured data, and prompt-aligned architecture are driving LLM citations far more than classic backlinks or keyword density ever could. Semrush nailed why this matters right now — the rules are changing faster than most realize.

What is GEO? SEO helps you rank. GEO helps you get cited by AI. Here’s why it matters now ↓ social.semrush.com/41k54UR.

10k+ ChatGPT citations with zero backlinks and poor traditional rankings is actually pretty insane.This is one of the cleanest examples I've seen of how LLM visibility works now: fresh, prompt-answering content + strong technical execution (SSR + speed) beats classic backlinks and on-page SEO in many cases.The game really is shifting from “rank on Google” to “be the source LLMs quote”. Seeing very similar dynamics in the GEO/SEO space.

10,000+ chatgpt citations in 30 days, new website, zero backlinks pure content play: - recent content/fresh insights - super fast + SSR for inference SEO on this site is terrible, ranking 50+ for most keywords but the content answers the prompts