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X just did something quiet yet crucial.
@nikitabier Bier said that apps that reward users for posting (also called infofi) are being shut down because they filled the platform with AI junk and reply spam.
And to be honest?
This has to happen.
For a long, getting people to talk on X was all about rewards, bots, and copy-paste responses.
It seemed like it was happening, but it didn't feel real.
Most brands don't get this:
Fake interaction doesn't make people trust you. Spam replies don't help build a community. Noise that is paid for hurts believability.
What really lasts through these transitions is simple: talking to other people.
Real answers.
Comments that take the situation into account.
People respond because they want to, not because they have to.
This is why @TheHashMind HashMind has always put quality over quantity.
Not gaming algorithms, but starting interactions.
Platforms will always change.
APIs will get tighter.
There won't be any more shortcuts.
But one thing will always be true: 👉 People can sense when engagement is real.
And that's what makes brands last in the end.

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