Dusty Rich 🇺🇸

Grateful for partners who care as much as we do! Huge shoutout to Charlie McKenna with MyYield for going above and beyond to work around our schedules and keep 2026 soybean treating on track. Customer service still matters and he was the ultimate reminder. @BenYetter1

Will soil health in the U.S. see an unintended boost in 2026? I think it might. Global conflicts are once again rattling fertilizer markets, and with it comes higher prices and tighter supply. When that happens, something interesting occurs across American agriculture. Application rates suddenly get scrutinized. Every pound gets questioned. And in many cases, they should be. For decades, one of our most valuable resources — our soil — has been pushed by outdated fertility recommendations and a chemical-only soil testing mindset. When inputs are cheap, overapplication is easy to justify. When prices spike, efficiency suddenly matters. The real shame is this: it shouldn’t take global conflict and insane price hikes to drive better agronomic behavior. The ag industry needs to have an honest conversation about fertility strategies that were built for a different era. Soil biology, nutrient efficiency, and modern diagnostics deserve a bigger seat at the table. Efficiency isn’t just about saving money. It’s about protecting the resource everything else depends on. #Agronomy365 #BaselineRx bwfusion.com

You own the land. You own the equipment. You hire out custom application for chem/fert/nutritionals. You operate on cash. Your APH is 225 on corn. What’s your target revenue/acre in 2026?

Worth every minute!

@DamianPMason The extremely honest pill that is nearly impossible for most to swallow.

When the 83 year old who gets accolades for "#farming until he can't" crashes the grain semi into a mom and her children killing them all, will we still applaud this mindset of farming til the end? One of many issues when you stay in the game too long. youtu.be/9gqZqk3od70?si…

💥We’re looking for you!💥 Are you in retail ag sales right now and struggling to find balance? What will your focus change to today? Seed? Chem? Fertilizer? Or are you jumping in a tender truck, pulling tanks, or helping cover operations because the season demands it? That’s often the reality of retail. The pace is relentless and the role can become scattered. I know because I lived it! My time in retail taught me a lot. The relationships and agronomic foundation I gained there shaped the way I approach this industry today. But it also pushed me to want more clarity and focus in the role I was playing. That’s what we’re building at BW Fusion. Our Field Sales Representatives are focused on helping farmers and dealers implement agronomic solutions that drive better outcomes. Clear priorities. Clear expectations. Real agronomy conversations. If you’re passionate about helping farmers but feel like the role you’re in today has become scattered, this might resonate. Send me a message if you’d like to explore the opportunity. bwfusion.com

After a week at Commodity Classic one this is glaring to me…. If you’re going to stand for something in agriculture, you better be ready to catch hell for it! Progress has never asked for permission from the incumbents. Ag is changing. Not because it’s trendy. Not because someone needed a new buzzword. It’s changing because technology, innovation, and data are forcing it to change. Financial pressure is demanding efficiency. The facts are reshaping the way we farm whether people are comfortable with it or not. And here’s the hard truth: the loudest resistance usually comes from those most invested in the way it used to be. But comfort is not a strategy. If you believe in better processes, better agronomy, better economics for the farmer: Promote it. Talk about it. Build around it. Even when it’s unpopular. Especially when it’s unpopular! Because meaningful change in agriculture has always been led by those willing to take the criticism first. The question isn’t whether the industry will evolve. It’s whether you’ll have the conviction to evolve with it! bwfusion.com #thisishowwefarmnow

@AndyJamie_Smith @Bkitch1Bodie @JasonSchley @sean_nettleton Starts with an Indicator Max Soil test. If you picked a field to pull a test from Andy I’d be happy to cover it!

@Bkitch1Bodie @JasonSchley @sean_nettleton How do you measure Weoc to compare?? Honest question

Talked to a guy today and he said I’ve seen Twitter last couple days and he said I’ll say this. My highest yielding farms are my highest Weoc farms. I’d say that’s pretty straightforward What ya think @JasonSchley @sean_nettleton

San Antonio, you were amazing. With 12,000+ people from the ag community coming together at Commodity Classic, we couldn’t be prouder (or more grateful) to be a part of it. To everyone who stopped by our booth: thank you. We hope you walked away with real value, because we definitely did. The conversations, the questions, the stories, and the relationships we built are exactly why events like this matter. Now it’s full steam ahead into the growing season. Wishing you a safe, successful spring, and we’ll see you next year in New Orleans.

@dvanklomp 😂

@drich82 Just think of how warm it’ll be in San Antonio though. Drinks are on you when we get there

Board planes back to front and window to aisle. Someone please explain to me why that shouldn’t be standard operating procedure.

Headed to #CommodityClassic2026? BW Fusion is bringing the conversations that matter: input efficiency, data-driven roadmaps & real ROI. Find us at Booth #2355 with daily presentations + LIVE Crop Cast recordings. See the full lineup: bwfusion.com/commodity-clas…

@jess7719 @PappenheimWx @robinizing Instead the focus is solely on Nancy Guthrie.

@PappenheimWx @robinizing You'd think this tragedy would merit some national network coverage.

HEARTBREAKING First Light of the Ranger Road Fire aftermath across Beaver County, Oklahoma, this morning. The Ranger Road Fire has burned approximately 145,000 acres, injured four firefighters, and destroyed a few homes. Please keep everyone impacted by yesterday’s fires in your thoughts and prayers 🙏

It’s your choice!

BW Fusion Agronomy Roadshow hits Indy Tues 2/17. Kevin Kalb nailed it: “This wasn’t about adding to the noise. It was about an honest discussion, what’s worked, what hasn’t, and why… so growers head into 2026 with clarity and confidence.” Bring your growers. This convo moves the needle.

Looking forward to Kid Rock’s All American halftime show!

Had the opportunity this week at our Agronomy Roadshows to spend time with high yield growers Alex Noll, James Allen, Jimmy Frederick, and Kevin Kalb. What stood out was not just their results. It was their mindset. Each of them is willing to share, challenge the status quo, and help other farmers think differently. The common theme was clear. Higher yields are not about simply adding more synthetic fertilizer. They are about building healthier soil and making more intentional agronomy decisions. Grateful for their leadership and the example they are setting for other farmers!

@matthewschreurs Message me contact info and I’ll get you some key takeaways 👍

@drich82 Hope to make it there but couldn’t. Would have enjoyed the meeting

Our first leg of the Agronomy Roadshow tour in Sioux Falls, SD yesterday was a hit! Growers from 5 states joined us for a packed day of insights, trends, and data. Join us tomorrow Feb 5th in Manhattan KS! bwfusion.com/roadshow2026