Emily M Potter

@willcritchlow I have positive associations with an “uphill battle” at least depending on the outcome!

Does it annoy anyone else that both uphill and downhill are bad in idiomatic English? How would you write “it’s been an uphill battle up to now but it’s all starting to go downhill” in a way that means things are getting better?

And now for something totally different... Some of you know that my wonderful talented wife @h_critchlow is an author. Her latest book, The Tomorrow Project, is out today in paperback and it's stunning. If you've read her previous crime podcaster books in the Cal Lovett series, this one's a bit different, but might be my favourite (shhh! I don't know if I'm allowed favourites). The Prime Minister is dying on the steps of no 10 Downing Street. The corridors of power lie empty... In its last days, the Government enacts the Tomorrow Project. A desperate plan to save humanity. Children are to be evacuated to camps in the countryside. Before the city falls, a woman smuggles out one last child. Ten years later... No one has come for them.

Curious about the impact on organic traffic when expert video reviews are taken down? Check out the case study below to discover what happened when we removed them from a customer's product listing pages! hubs.la/Q035NWWk0

I personally know the teams at many large ecommerce businesses that each spend hundreds of millions of dollars a year on paid search advertising. It's common for these retailers with billions in online revenue to struggle to justify spending single digit millions on SEO. What makes it worse is they're not wrong. For too long SEO has been unable to justify significant spends because they've been unable to connect the spend to the results, or to answer the question "what would you do with another $1m?". Join me next week for a @SearchPilot webinar discussing why, and what to do about it (see below).

In the long run, we're really making two key strategic bets at SearchPilot that explain why, for example, a large ecommerce business like Marks and Spencer would partner with us: 1. SEO experimentation needs to be *easier* 2. SEO analysis needs to be *more powerful* Basically, teams need to be able to run more experiments more quickly, with less engineering and data science support, and they need to be able to understand the impact more precisely with more confidence. I've written a new post going into some detail on how we analyse test data, and, crucially, how we are investing R&D in dramatic improvements in accuracy, sensitivity, and confidence. Our benchmarking platform is a strategic bet that this kind of continuous improvement in our core capability is what keeps us at the cutting edge. If you want to see what power and precision looks like in SEO testing, drop me a line. [Of course, this is all subject to our mission-level bet that *proving the value of SEO* will turn out to be important for a lot of companies - I'm not counting that in "strategy" because that's more foundational!]

Big news day klaxon:

Title tags have been in the SEO's back pocket from the very beginning. This week, we're exploring their purpose and using SEO A/B experiments to determine their effectiveness for SEO strategy. Even when Google rewrites them! hubs.ly/Q02r45680

10 SEO A/B tests that all had an increase of at least 10% 🚀 Read the full @SearchPilot blog post for full details on each case study plus there’s a bonus 11th case study that had an uplift of over 50%! Enjoy. tinyurl.com/wkr8acr5 #SEO #abtesting

We've had some breakthroughs in the single most important area to the majority of our customers: the number of winning tests they get

This research is🔥. Thank you @randfish. This underpins our thesis @SearchPilot - that search is the biggest channel *and* the least-well-understood channel for most large websites.

Enhance your SEO split test analysis with Googlebot tracking data hubs.ly/Q02nGH2K0

Join our live webinar next week for new SEO test ideas and inspiration to feed into your SEO experiments and grow organic traffic this year. Rida Abidi will share 10+ SEO test ideas, from metadata to on-page and internal linking for PDPs and PLPs. Sign up hubs.la/Q02fZ6Nd0

I've started doing a weekly live video series in which I talk about all things SEO testing, do @SearchPilot announcements, and cover topical things. I've got a backlog of ideas, but also, AMA! You might want to ask about SEO generally, SEO testing specifically, business cases, statistics, reporting, executive buy-in...

New on @Wix SEO Hub🔥 SEO A/B testing: Experiment for superior title tags and meta descriptions dlvr.it/T0Lnqd

When it comes to #SEO, are you guessing or testing? 🤔 Find out how to carry SEO tests like a pro in this new piece from Jandira Neto at team @SearchPilot ! wix.com/seo/learn/reso…

🕷️🕷️🕷️New @SearchPilot feature alert 🕷️🕷️🕷️ Googlebot tracking is here:

🚨If you want to see more of the SearchPilot platform and how it works for SEO A/B testing, click here: searchpilot.com/request-a-demo

I'm trying an experiment - live video chats. I just tried one that went out on LinkedIn and YouTube. I didn't tell anyone in advance because it was a bit of a tech test, but you can watch it back here: youtube.com/watch?v=KHlvey… All about user and usage data as ranking factor.

Hello to our #WTSFest London 2024 speaker line-up 👋🏽 March 8th | International Women's Day 🌟 @elr_digital, @joyannboyce, @sophiegibson, @BillieGeena, @LaCuochina, @thisispaff, Grace Frohlich, Stevy Liakopoulou, Rasida Begum & Talia Loderick 🌟 --- womenintechseo.com/conference/

US folks, did you notice the 'new' Google sidebar for product-related searches? Well, our CTO, @TomAnthonySEO predicted this in Sept in a presentation. See sneaky slide peek below. The good thing is YOU can see his full presentation next week at SMX Next! #sessId-2358" target="_blank" rel="nofollow noopener">searchengineland.com/smx/next/agend…