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I am very interested in @randfish's recent research into the growth of LLMs, their impact on people's search habits, and their impact on Google.
My summary:
1. Google is still growing, not shrinking as some would have you believe
2. Not everything people do on LLM-based chat platforms are "searches"
3. Even if you are fixated on AI-powered discovery, Google is the biggest for *that* too
This is not to say we should ignore the growth of the others, or get complacent, and in fact I think there's a lot of scope to test the impact of our activities on other LLM recommendations, but we should keep things in perspective.
It reminds me a lot of the growth of social media circa 2007. It was clearly a coming revolution, and there was noise about it being catastrophic for search because people were making the argument that users would prefer to ask their friends where to eat rather than searching for restaurants. It turned out, of course, that they did both.
Rand Fishkin (follow @randderuiter on Threads)@randfish
NEW Research: sparktoro.com/blog/new-resea… If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.
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