Ethan Norville

Everyone's talking about recessions, bad times, and reasons to fear the terrible economy, but every DTC business I work with is seeing record sales numbers. Why? Good marketing is often recession proof. "Good marketing" isn't complex email flows or clever ads. /1

@ZedNilm1 copypatterns

You’re right — this is the correct formatting: i analyzed 295 native ads doing $10k/day across ugly but profitable niches pets fungus health beauty all pulled with gethookd api + mcp and the funny part is most of them are not creative genius they just repeat the same copy patterns over and over problem callout weird mechanism proof stack fear angle simple before/after promise i found 10 copy patterns they keep using and put them into one swipe file so you can plug your own product into them fast rt + comment "copypatterns" and i’ll send it (follow for dm)

really did this with music

@johnhickey1970 @THristov_ this is what I do on a daily basis but for brands doing 80M and above.. you'd be surprised how granular this can get. It's gotten to a point where some operators find high spenders' individual unique spending spikes throughout the year and build messaging around it.

LTV i study it. you can ignore it, curse it. call it the hated metric, useless etc. we chop up and slice the data every which way. that’s how we gather and hang on to customers that spend 27k, 18k, 15k 12k @THristov_ team put this together…ty man. i removed location ID ofc. report from trayan: Johnny For the Censorsed conversation, here’s some data and findings of your best customers and their location: BEST POSTCODES BY INDIVIDUAL SPEND - CENSORED Location— Your highest individual spender. Total CLV: $27,164.64 - CENSORED Location — Massive single-customer Total CLV of $24,899.90 - CENSORED Location— TCLV of $22,282.77 across a staggering # of Censored. BEST POSTCODES BY DENSITY & CONSISTENCY - CENSORED & CENSORED — These censored zips appear repeatedly with very high CLVs (e.g. $18,066, $12,000+) and short days between orders - CENSORED & CENSORED — Affluent suburbs showing up dozens of times, representing a highly reliable, recurring revenue base - CENSORED & CENSORED — Consistent clusters of high AOV and high total CLV NEIGHBOURHOOD & CITY TRENDS Affluent suburbia is the sweet spot. The best customers aren’t in downtown metros — they’re in the wealthy suburbs surrounding them. - CENSORED: Wealth is concentrated in censored suburban pockets rather than urban cores - CENSORED: Wealthy suburban communities are a massive driver of recurring revenue - CENSORED: The money is moving through the Censored and Censored. Censored also perform exceptionally well across the board. Censored regions dominate your high-order-volume metrics. STATES TO PRIORITISE FOR MARKETING SPEND These Censored states are Censored. - CENSORED — Undeniable leader in both volume and record-breaking individual CLVs - CENSORED — Highest density of top-tier buyers in tight geographic pockets - CENSORED — A major growth state with consistently high AOVs and frequent repeat purchases - CENSORED — Arguably the most concentrated pocket of reliable, high-volume buyers in your dataset Secondary contenders: CENSORED and CENSORED show very strong, consistent volume. SPENDING & MONETISATION TRENDS Frequency vs. Basket Size — Your highest-value customers (CLV over $15k) treat your business as a recurring lifestyle habit, not a one-off purchase. Your top customer averages just 11.47 days between orders. High-LTV customers typically order every 10 to 30 days. Censored Customers — Certain customers generate the revenue equivalent of 10 to 20 average buyers. Predictive Revenue Indicators — Customers with high historic order counts consistently have the highest predicted CLVs. Once a customer crosses the ~10 order threshold, their days between orders drop and their predicted future value skyrockets. Retention is the key monetisation lever here. you don’t like ltv?

@baseballot another reminder of why @internetarchive's wayback machine is the most important website on the internet

@subtle116 @NYC_DOT @CMRitaJoseph @CMCrystalHudson @NYAMCunningham @Bklyn_CB9 Good insight on the 2 vision zero corridor intersection not having any pedestrian refuge.

Yes, there is an LPI here. No, it's nowhere near enough. Massively wide Empire Blvd/ Rogers Ave needs some safety islands for these little pedestrians! @NYC_DOT @CMRitaJoseph @CMCrystalHudson @NYAMCunningham @eanorv @Bklyn_CB9

@nicolegelinas It used to be lower actually

For an automated train, these headways aren’t impressive …

I'm pro-subway and expansion is a good idea, but it will never happen unless we get costs under control. It took ten years to do Phase 1 of the 2nd Ave Subway. 10 years for what, three new stops? 2.5 billion per mile. It's a joke. We should be getting 5x that for our money.

@HQNewsNow photo might be in a textbook one day

The Sergeant at Arms blocks Tennessee Rep. Justin Pearson from entering the committee room as Republicans vote to eliminate the state’s only Black-majority district. 📸 Nicole Hester / The Tennesseean

@iamliamsheridan Motion

cold outbound is dead the version that's dead: spray, pray, 7-step sequences, generic personalisation the version that prints $25M of pipeline a year for our clients: 100% TAM coverage, 45-day cycle, 5-minute reply window we wrote the full motion playbook like + comment 'MOTION' and i'll DM you. (must be following)

@subtle116 @JohnSurico @StreetsblogNYC @prospect_park @Bklyn_CB9 I haven't yet planned to join, but I am considering it!

@JohnSurico @StreetsblogNYC @prospect_park This looks awesome. @eanorv are you attending as well as part of @Bklyn_CB9? I think we have a gem in prospect park but a gauntlet preventing us from safely accessing it on 2 feet or 2 wheels! Ocean Ave project will help, but Lincoln… Parkside… etc need some love.

Excited to kick off the (potentially first-ever?) Brooklyn Parks & Open Spaces Conference on Saturday with a panel conversation on the state of the city's parks, advocacy, organizing and much more. Come hang with us in @prospect_park! eventbrite.com/e/2026-brookly…

@DipanshuKu55175 AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@HireFireTeam Lots of people are ignoring this to keep the AI hype going.

If you are using AI for analysis in your business, you MUST understand the Gell-Mann Amnesia effect of AI. Here's how it works: You get AI to do some analysis of something you know very well. Example, it suggests increasing spend on a high ROAS adset. But you know this is just a down-funnel adset so thats a dumb strategy. Silly AI, doesn't know about the breakdown effect in media buying. But then you ask AI to analyze something you know less about... email flows, creative strategy, P&L issues, CRO results... and since you aren't a domain expert, you trust the results. Bruh...you just FORGOT it gave you a dumb answer two minutes ago. That's the Amnesia part. The uncomfortable truth is that without very tightly controlled inputs and processes... AI is bad at analysis. Anything one-shotted has as much rigor as an entry level employee pulling together a TPS report by 5pm on a Friday. Don't build your business on that.

@subtle116 @emily_lip @senortalone They'd also demand to see the bike version

@emily_lip @senortalone This chart ought to be required viewing by all Transportation Committees of NYC Community Boards. Cc @eanorv

@WorkflowWhisper layoffs

the CEO of anthropic just said 50% of entry-level white collar jobs will be gone within 5 years. block fired 40% of their company this week. amazon cut another 16,000. everyone's panicking. almost nobody's doing the one thing that actually works. i spent the last 2 months helping people who saw the writing on the wall: - dental office receptionist built a patient recall + no-show recovery system - now manages automation for 4 clinics - marketing coordinator at a 12-person agency built a lead scoring pipeline that replaced $2,400/mo in software - got promoted to head of ops - logistics manager at a trucking company automated driver scheduling + load matching - saved 23 hours/week of manual dispatch - freelance bookkeeper built auto-invoicing + payment follow-up sequences for 9 clients - added $4,200/mo recurring revenue none of them wrote code. all of them described what they needed in plain english and had working n8n workflows in minutes. i documented the entire playbook in a free PDF: → the 5 highest-ROI automations to learn by industry → copy-paste workflow prompts for each one → the "make yourself unfireable" script (word for word) → how to price and sell these if you go freelance → synta MCP setup walkthrough for self-healing workflows comment "LAYOFFS" and i'll send it. consultants charge $10K for "AI transformation workshops." this PDF is free and it actually works. (must be following for DM)

@RMHildebrandt CRM

Companies pay me to build multi-million dollar automated systems. But this CRM is yours for $0: I've been engineering for 22 years. Built systems for Nestle. Mars. Coal mines. Pharma. Across 4 countries. I've built more scaled and robust systems than most people on this app combined. And when I started helping digital businesses grow... I realized one thing: Most CRMs are overcomplicated TRASH. So I built a no-code, open-source CRM that does exactly what you need. Here's what you get for free: • Auto-deal creation from your calendar (Calendly, HubSpot, GHL compatible) • Deal source tracking with visual breakdowns • Average calls to close and days to close metrics • Follow-up automations (call, SMS, reminders) • Domain blacklist to filter out existing clients • MRR/LTV tracking with fully customizable graphs • Complete code + installation walkthrough 1,000s have already downloaded and are LOVING it. Want access? • Comment "CRM" • Connect with me (so I can DM you the link) And I'll DM it to you! PS - It's 100% open-source. You can rip it apart and rebuild it however you want. That's the whole point.

@subtle116 @prospect_park I think it's likely already starting

@prospect_park @eanorv I suspect these tweets mean work delayed by the storms is perhaps finally about to begin.

@lukepierceops agency

I went from $500 Upwork projects to $500K+/year selling AI systems. I legitimately made every mistake you can make. Undercharging, scope creep, building without mapping, hiring wrong, pricing hourly. Then I figured out what actually works and doubled down. I put the entire playbook into a free guide. Here's what's inside: → How I went from Zapier gigs to $25K-$60K projects → The pricing shift that 5x'd my revenue (and the exact formulas) → My 4-call sales process for closing $25K-$60K+ deals → The discovery framework that turns calls into signed contracts → How I built a dev team without burning cash → The fulfillment system that keeps clients for years → How I position against agencies 10x my size and WIN → The content engine that fills my pipeline without ads or cold outreach → Every mistake I made and what I'd do differently starting from zero This took 4 years, 80+ clients, and a lot of painful lessons. Yours for free. RT + reply "AGENCY" and I'll send it over. (Must follow so I can DM

@antinertia Cooked

we’re cooked ugc is getting scary realistic 13.9m views on an ai fitness influencer stack: > claude for prompts > nano banana 2 for seed images > kling for video i made a step-by-step guide showing exactly how to replicate these videos comment “cooked” and i’ll send it (must follow)

@selinatasnim1 G

I MIGHT GET SUED FOR THIS, BUT YOLO: I just found a way to scrape over 200 million local businesses.. You can use this for cold email, cold calling or even door knocking.. And craziest part — IT'S COMPLETELY FREE. Comment "G" and I'll send it to you. (24h onl

@BryonTRussell @yoayab @Colin_d_m botanists disagree.

@eanorv @yoayab @Colin_d_m The said solar impacts in question are entirely specious and always have been and anyone who knows anything about the geometry of solar exposure knows this.

evil developer: this land between Prospect Park and an express subway station is worth millions I wonder how big the skyscraper can be benevolent NYC zoning regulations: no. fast food and parking lot.