
Why B2B marketers need to be using financial media networks: martech.org/why-b2b-market… via @ebkendo
Elizabeth Marsten
3.8K posts

@ebkendo
Vice President, Commerce Strategic Services @tinuiti eCommerce speaker. AdWeek Retail Media contributor. #GoHuskies

Why B2B marketers need to be using financial media networks: martech.org/why-b2b-market… via @ebkendo






5 Amazon Ads features you’re not using — but should be via @ebkendo martech.org/5-amazon-ads-f…











Through the @amazon Retail Ad Service the company is offering to provide (at a cost) its retail media ad tech stack to retail brands that lack the scale or resources to build out their own systems. Tinuiti's @ebkendo speaks with @Digiday with her thoughts: digiday.com/marketing/here…


"It’s not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct SSP or their own internal proprietary solution," writes @ebkendo in @Adweek. Read more about why it's critical to ask the right questions upfront: adweek.com/commerce/retai…

