Evaline | Social Media Manager retweetledi

This is a HUGE problem in our industry.
I don't think most people realize that for many aspects of the job, social media managers don't have any special back-end access to social media platforms.
We're mostly just using the same tools and features available to the average user.
Jen Hartmann@jenalyson
How is it that Meta, one of the top tech companies in the world, still requires social media teams to use PERSONAL accounts to manage a brand account? All these years later we are still one toggle away from disaster.
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