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Elroy🦄
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Elroy🦄
@elroychibex
Senior UX/Product Designer focused on B2B SaaS, Internal Tools, Web Design, Design Systems, Service Design, Research → Prototyping
Germany Katılım Temmuz 2009
993 Takip Edilen966 Takipçiler
Elroy🦄 retweetledi
Elroy🦄 retweetledi
Elroy🦄 retweetledi
Elroy🦄 retweetledi

Distribution is no longer optional.
Everyone wants a growth hack or a viral loop, but most of the growth at Lemon Squeezy came from doing a lot of small things for years.
Some practical things that worked for us:
1. Shipping constantly
We created “Lemon Drops” and every Friday, we shipped something. Sometimes big, sometimes tiny. But every single week we had:
>tweets
>a blog post
>a product release
>a changelog update
>screenshots/videos
>customer conversations
This mattered way more than trying to engineer one giant launch every 6 months.
2. Turning product work into distribution
Every feature became content. Every integration became content. Every customer problem became content.
We stopped thinking: “How do we market this?”
And started thinking: “How do we package the work we’re already doing into something discoverable?”
3. Building evergreen content loops
We built “Wedges” and gave it away for free (open source). It wasn’t directly monetized, but it gave us something useful to share constantly.
And designers and developers loved it. People tweeted it. It ranked on Google, and it introduced people to the brand. Over time, it became a flywheel.
A lot of good distribution is just creating assets that keep working long after you publish them.
4. Obsessing over onboarding
I think founders massively underestimate this. Reducing friction is distribution. Every extra step in onboarding kills word of mouth.
We spent a huge amount of time improving signup flow, activation, dashboards, copywriting, error states, emails, and all the boring stuff.
Growth gets easier when people actually make it through the front door.
5. Making docs part of the product
Our docs drove an insane amount of traffic. Not because we “did SEO” but because we answered real questions developers were searching for.
Most company docs sound vanilla. We tried to make ours actually helpful.
Distribution increasingly comes from being useful at scale.
6. Integrations everywhere
Every integration unlocked another ecosystem. Another search surface. Another community.
Integrations are underrated forms of distribution because they borrow trust from existing platforms.
7. Founder-led content
I think I had <1,000 followers when I started Lemon Squeezy, but people trust people more than logos. Especially now.
I posted constantly.
>lessons
>launches
>podcasts
>screenshots
>customer stories
>product thoughts
Founders underestimate how much simply showing up every day matters.
8. Customer support as marketing
Early on, support was one of our biggest growth channels. Answering fast and being human matter. People remember how you make them feel when something breaks.
If you follow me, you know I still live by this, and I've carried this mentality into my role(s) at Stripe.
Support builds trust faster than ads ever will.
9. Screenshots matter more than people think
It sounds silly, but it’s true. Products that look good spread easier. People tweet screenshots, and good design is distribution.
10. Launching over and over again
We never really stopped launching.
>every feature = launch
>every milestone = launch
>every integration = launch
>every partnership = launch
Not in an annoying way. We just consistently stayed in motion. The internet rewards momentum.
11. Building in public before it was cool
We talked openly about numbers, growth, problems, product decisions, and lessons learned.
Transparency created trust, and that trust created distribution.
12. Creating systems instead of random bursts of marketing
This is probably the biggest thing. Most startups market in bursts. They build towards one big launch and then disappear for 3 months.
We built systems:
>weekly emails
>weekly content
>weekly launches
>weekly improvements
>weekly customer conversations
Consistency compounds harder than intensity.
Product still matters deeply, but a good product alone is rarely enough anymore.
Looking back, almost none of this was one giant breakthrough moment.
It was thousands of small reps stacked on top of each other for years.
That’s what compounds.
JR Farr@jrfarr
distribution > everything now that you can build anything, let’s see who has the chops to create distribution
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Elroy🦄 retweetledi

@abdussalampopsy @Belonwus_ At some point, maybe in year 3 or 4 of running the studio. I realized I couldn't get my design skills to be better than the people I could hire. So I just stopped trying and focused on creative direction, and running the business.
Yes, i became manager for the most part...
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Elroy🦄 retweetledi

@elroychibex @leyeConnect Pls can you help me send it's font image??
Flow ai many on playstore
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Elroy🦄 retweetledi

@elroychibex I see people talk about it being inconsistent and I experienced it too but I’ve I always contextualize my prompt by adding a reference or the originally generated image, I ask it to keep the composition consistent and visually uniform before making any changes.
Worked for me.
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Elroy🦄 retweetledi
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