Eric Bubenicek

Don’t bet against Shopify

The comments by reporters endorsing the cold-blooded murder of a husband and father are absolutely reprehensible. No decent human being should be celebrating or justifying the execution of another person because they disagree with his business practices or politics. The normalization of this kind of rhetoric is dangerous and morally bankrupt. What makes this even more disturbing is that some of the individuals making these statements hold official NYC press credentials. Press passes exist to provide legitimate journalists access to scenes, events, and restricted areas so they can inform the public, not so radical activists can masquerade as members of the media while promoting extremism and political violence. Over the past several years, we have repeatedly seen individuals carrying press credentials using them during demonstrations and events to harass police officers, intimidate members of the public, interfere with law enforcement operations, and shield activist behavior behind the label of “journalism.” That undermines the credibility of legitimate reporters and creates serious public safety concerns. After hearing from multiple reporters with decades of experience reporting in NYC, before I left office, my administration was going through the process of rewriting the rules governing NYC press credentials to strengthen standards, protect the integrity of the press corps, and prevent political activists posing as journalists from obtaining official credentials and the access that comes with them. As your own publication reported, those proposed reforms were going through the rule-making process before being scrapped by the current administration: nydailynews.com/2026/01/12/mam… That decision was reckless. Official press credentials should not be handed out in a way that allows extremists to abuse them while hiding behind the credibility and protections afforded to legitimate journalism. This needs to change, and it needs to change now.

@HistorianUSA1 When splashing increases to the “activity” level it falls under the wide umbrella of “horseplay” which is strictly forbidden by Karen’s.

HOA meeting just dropped the single greatest rule in human history 😂 “Children are permitted… but it’s the intensity of the splashing. When splashing becomes continuous, it stops being play. It becomes activity. And activity at that level… is shared.” Ma’am, you didn’t just attend an HOA meeting. You ascended to Peak Karen and invented Splash Marxism. Kids out here living their best chaotic summer lives and this visor-wearing philosopher is in the back doing physics equations on cannonballs like she’s the fun police’s Chief Justice. Next month: “The velocity of cannonball entries violates Section 4.2.7 of the covenants. Fines will be assessed per giggle decibel.” These people would fine the ocean for waves. ABOLISH HOAs. Your kids deserve to splash like absolute degenerates without filing a 47-page Environmental Impact Report. Fight me, Karen. I’m bringing the Super Soaker. 🏊‍♂️💦😂

The high agency triangle

The real grind isn't doing more tasks but repeatedly choosing the emotionally difficult task over the administratively convenient one.

“He’s watching for the DocuSign. Have the client view it, but not sign it.”

What happens when you post a real Monet and say it’s AI? The coolest art social experiment I’ve seen in a while. Thank you @SHL0MS

The right kind of ambition is to compete against yourself. To be the best version of yourself.

@JayaGup10 Love this: most great people do not actually live inside one box. They live among many, borrow from one, break another, combine a few that were never supposed to touch, and eventually build a shape other people mistake for obvious.

@tobi at the tip of the spear, per usual. In 1 year this will be something every innovative company is implementing/doing.

No one tells you running is 10% cardio and 90% negotiating with the voice begging you to quit.

tremendous political alpha in just getting on a stage and telling the truth

Shop Thesis $SHOP @Brian_Stoffel_ @TallSeller @JonahLupton

I’ve read and listened to every bit of content around Shopify since I first heard @tobi on the knowledge project with @shaneparrish in 2018. This is my current thesis on what Tobi is actually building and why most people are still missing it. Poke holes. CC @harleyf @nejatian

Psychology says some people avoid socializing not because they hate people, but because they can read them too well. They walk into a room and immediately sense the fake laughs, the hidden agendas, the performances. Their nervous system doesn't misread the signal, it just refuses to ignore it. Small talk feels like a tax they didn't agree to pay. Forced smiles cost them energy that takes hours to recover. They're not broken. They're calibrated differently. They don't avoid people. They avoid emotional labor that leads nowhere. When they do connect, it's deep, intentional, real. No masks. No games. Fewer friends doesn't mean loneliness. It means higher standards. That's not antisocial behavior. That's emotional intelligence.

💪🏽 Nice words from @sama and @patrickc on our push for AI reflexivity🙏🏽 x.com/tobi/status/19…