This related media really needs to go away it's annoying every single ad you have to take off 8 related media.
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Michael O'Brien
2.1K posts
Michael O'Brien
@fractalarb
Media Buyer/DR Marketer working daily inside Meta/Google/Tiktok Ads for the world class agencies you follow on X. Actively Managing 8 figures+ Per Year.
Katılım Eylül 2010
428 Takip Edilen610 Takipçiler
Resend is literally just SES with a 500% markup
@grok fact check
Melvin Rook@bamieater
@levelsio @Cloudflare Very nice stats. When setting up Resend, it actually gives me even the Amazon SES domains...
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@IstvanicMarin Glad this trend is already sunsetting It's a secondary kpi and can be used to reference when triangulating on other metrics but it's not a north star metric.
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I don't get all this CPMr hype
People are making it more important than CPA
It's basically FREQUENCY
Is it important?
Yes
Will you let ad with higher CPA and lower frequency active a bit longer?
Yes, because it's doing TOF
That's all you need to know
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@jforjacob Bro's will preach "You're not smarter then the algo and all that data" then use minimum ad set spend in CBO and soon minimum ad spend in ads
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@DTCMidas Awesome setup, Just curious don't find CTR or Hook/Hold Rates worthy of this setup? Thanks
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Michael O'Brien retweetledi
Rebuilt an ad account on Friday.
Saturday: 3rd highest revenue day ever.
Sunday: Highest revenue day ever.
Moved from:
- Creative Testing campaigns
- Bunch of auto-bidding
- No value optimization
To:
- 100% manual bids
- Ad sets separated by economic unit/product category with bids relative to AOVs
- No separate creative testing
Exact same creative.
"Media buying is dead" is one of the biggest myths in ecommerce.
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Did a pod with @harvey_carnegie
He's doing $17M+ a month.
Hitting $1M+ days...
We went deep on:
- Subs
- Funnel strat
- What it takes to exit
- Spending $280k/day on applovin
- Becoming #1 spender on Taboola
This is a must watch.
Like + RT + Comment "LINK" and I'll DM it.
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Everytime with claude code when i prompt with shopify cli and the toolkit a localhost pops up almost like it proxies and reauthenticates each time, seems like their own security rules require them to create an ad hoc workaround to get this to work for vibers.
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Hey all does anyone use “RAPID ADS” to auto upload ads easily??
I just fear access to ad account it might ban me??
Anyone use this??
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We open-sourced 63 Claude Code skills for Shopify.
Your AI agent can now recover abandoned carts, audit inventory, flag fraud, run financial reports, manage fulfillments, and a lot more, directly inside your store.
Free.
skills.40rty.ai
Harley Finkelstein@harleyf
Commerce is moving at light speed. So are builders. And so are we. If you're working with agents like Claude Code or Cursor, you'll want to check this out.
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New toolkit helps. shopify is a bit hard to do much with cli. also toolkit in claude code is subprocess unable to be used, so claude needs to use curl to mock the calls directly. The toolkit definitely improves on cli features but still lots of technical debt at shopify
Shopify@Shopify
the Shopify AI Toolkit is here manage your store with your favorite agent Claude Code, Codex, Cursor, VS Code, and more
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$60k–$150k/month offers are using visuals like this
not ugc
not influencers
not expert talking heads
just animated AI “problems” living on the scalp
inflamed follicles
hair stress
tension turned into characters
you see the issue instantly
no explanation needed
that’s why people stop scrolling
it’s weird… but instantly clear
each clip follows the same flow
show the problem
visualize the cause
relief or removal
same animation style, different angles each time
hair loss, irritation, buildup, stress
one concept → dozens of variations every week
education first, product second
that’s how these pages scale
rt + comment “skinmap” and i’ll send the breakdown
(follow for dm)
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$65k+/month ad accounts are quietly shifting to animated objects.
Here’s why.
Not mascots.
Not cartoons.
Just products acting like characters in short-form videos.
- A lemon reacting to heat
- An onion getting angry
- A leaf calmly floating in water
It feels like content, not an ad.
That’s the advantage.
AI generates the characters, scenes, and variations.
One idea → hundreds of executions.
No filming. No creators. No scheduling.
When one works, you scale it.
RT + comment “OBJECT” and I’ll DM the setup
(must be following)
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1 month in
Hit 6 figs which is nice but nothing impressive yet
Also having some stock and product issues
Good signs:
First retention orders are already coming in, don't even have post-purchase flows set up 🤦♂️
That gave us conviction to lower our target nc roas and scale at break-even now
Will wait for 3 months to get better LTV data before dropping efficiency targets further
Also found a new offer that performs better, will continue testing this as this is one of the biggest levers
Next up to scale further:
- 10x on the angles, formats and lp’s that are already working
- Add middle and bottom of funnel ads - missing this right now
- Setup proper flows in Klaviyo
- Launch Google Ads
DTC Midas@DTCMidas
10 days in Scaling steadily and first order profitable 2 angles performing really well Next up to scale further: - Make more creative around those 2 angles - Build dedicated LPs for each angle (right now all traffic goes to 1 generic LP) - Test different offers (gonna test 2 new offers against the current one - which is a simple bundle stack)
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@binghott Its beholden to the placements if threads or ig changes engagement wipes
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Meta media buyers: what's the best way to duplicate old ads into newer ad sets while retaining engagements? (aside from "use existing post")
So far, the only thing I've seen is turning off Threads placement at the ad set level.
There's gotta be a better solution.
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I juxtapose this. If CBO is so superior, why are ad set minimums and soon to be ad minimums necessary as a feature?
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@IstvanicMarin @therahulissar @ToriiRowe @binghott It shows that possibly larger accounts get less efficient with a larger org and hit rate goes down, which doesn't prove the point hit rates don't matter
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@therahulissar @ToriiRowe @binghott Exactly, it just changes the fact that the hit rate is misleading when you are comparing accounts with a different volume of creatives
when you stick to 1 ad account and you have consistent volume, it's still valuable
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We can settle this debate
If your hit rate is high enough, use ABO, as you'll be able to scale faster with multiple ads at the same time
If your hit rate is lower or budget is low compared to creatives you want to test, use CBO
David Herrmann@herrmanndigital
It's 2026 and we're still debating CBO vs ABO. Guys
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Just finished auditing an ad account burning $5k/day.
They were running 4 campaigns and 3 of which were pure retargeting.
The “prospecting” campaign?
A CBO mashup of prospecting + retargeting… and guess which side got most of the spend. Yep, retargeting again.
Same exact ads across every campaign.
So the entire account was basically bidding against itself. Absolute chaos.
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@BasedBiohacker Am i crazy or is mixing Caffeine + L-Theanine sounds dumb? like are they not the opposite? Caffeine is suppose to stimulate you and kind of stress your body while L-Theanine is suppose to relax you and remove stress lol.
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gummy caffeine, l-theanine, l-tyrosine, b12
someone’s about to make a bag sending this to a lab and filing a class action lawsuit. free alpha
Brez@brezscales
Yes. Fredo spent 8 months perfecting this product
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