R
47 posts

R
@funnelpunkk
Told Claude To Sell Drugs To Old People
NYC Katılım Nisan 2026
75 Takip Edilen6 Takipçiler

the fingerprints line is real
great cs work is recognizable before you even see the numbers
you can feel the research in the hook, the awareness level in the angle, the buyer psychology in the structure
that's what separates someone who made ads from someone who actually understood who they were talking to
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Most ecom founders are stuck being their own creative strategist.
And they always blame their team.
But in reality they're just cheaping out on the most important hire in the whole company.
I mean a $3k/month strategist isn't 2x worse than a great one.
They're literally 10-100x worse.
One elite strategist can generate millions in extra revenue.
So paying like 20% above market for that?
Easily the highest ROI decision you'll make this year.
There's a massive arbitrage on top creative talent rn.
We employ 15+ strategists across our brands and yeah, we pay top dollar for every single one.
Anyway, here's how I filter for elite talent before I even interview them:
Where they've worked Like, real brands. 8-9 figures minimum.
Did they actually stay long enough to have impact? Or do they bounce every 4 months?
A big name in the bio means nothing btw.
Moving the needle FOR THEM does.
Their portfolio...
Like just watch the ads bro.
You can instantly feel who gets hooks, angles, and direct response psychology.
Great strategists leave fingerprints on creative.
The data behind the ads Spend, CPA, ROAS.
I mean if they can't show numbers, there's a reason.
Hard PASS.
If they hit all 3? They're legit.
Then you interview for culture, communication, work ethic.
And pay them well, they deserve it because they make you rich.
Honestly creative strategy isn't "making ads" anymore.
Media buying is commoditized.
Creative is the entire growth engine.
The brands that get this will keep scaling.
The ones that don't stay convinced the founder is the only person who can make winners.
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@funnelpunkk I was about to dm you, Man
Noticed your inbox is locked. Do you know about this?
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I've reviewed and transformed thousands of pieces of copy for hundreds of clients and copywriters I coach.
And my advice invariably boils down to…
More contrast.
More contrast with what their competitors are doing.
More contrast with what people mistakenly believe — or are being lied to about.
And — perhaps biggest of all — more contrast with how prospects expect to be sold to.
As AI perpetuates its epidemic of sameness, contrast begets an ever more powerful advantage.
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R retweetledi

@funnelpunkk i swear i just had a conversation with someone about this. crazy world we live in
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A really good way to hire people for your ecom brand or marketing agency:
Build your personal brand.
Start a free community.
Go live 3 days a week.
Train editors on direct response marketing.
Train them how to make really good ai videos that look real.
Do this for 3 months.
You've now got loads of trained candidates to hire with much better quality.
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Funny how people flex their 10k months and then there’s Clay making $500k/day 🗿
Clay@clayyroy
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