Faisal S. | Creative Strategist & DR Copywriter

@nicktheriot_ number 3 and 4 are the same problem at the root they don't know their buyer well enough to sell outcomes so they default to features because that's what they can see... what niche were most of these brands in?

Today’s audits: 1. Not keeping an eye on audience segments and seeing more spend on existing customers vs new customers 2. Haven’t uploaded new ads since March 3. Focus on product vs. outcomes 4. Positioning product in a way that makes it seems less valuable than it actually is

in my creative space today, working on some ad account audits for new brands that want to work with us at the agency such great brands that have recently been applying all thanks to God 🙏

@eli_ecomm scaling budget amplifies whatever's already there if the creative wasn't dialed in before the increase it just burns faster what were your winning angles before you bumped it?

bon car c’est pas toujours sexy : bilan de ces deux derniers jours : c’est la cata✨ j’ai augmenté le budget hier et depuis c’est dur aha perte totale, c’est ça aussi

honestly this is what it looks like when you finally stop guessing who you're talking to the first few weeks is just expensive research then everything starts clicking when the creatives hits the right person at the right moment and the graph just tells you you got it right haha. congrats!

POV: you figure out that real money in ecom comes from compounding

@thedennis Abso-fuckin-lutely on point!

The best creative strategists I know don't watch competitor ads. They watch customer interviews. Different inputs. Different outputs.

@ecomrudolfs Glad someone fuckin said it

Test more landers Literally only 10% of the ecom space tests more than one lander on their brands. Its so fucking free

@RoccoVelo what made you finally pull the trigger on switching?

Best thing I ever did was switching from TikTok to Meta a couple of months ago. It may seem scary at first jumping into something completely new, but trust me… switch to meta.

he only variable that actually matters is did you stay consistent when nothing was working most people quit somewhere between 22 and 25 not because they weren't good enough but because the results didn't come fast enough to match the effort they were putting in that gap between input and output is where most people leave

By 22: just stay in the game (most won't). By 25: $5K/mo is realistic (most stop trying). By 28: $20K/mo is realistic (you're already in the top 1% of your peer group). By 32: $100K/mo is realistic (now you're playing a different game entirely).

the format tells you how they want to be sold to not just what angle works two different buyers can respond to the same pain point but one needs a raw ugc voice and the other needs a polished brand narrative before they trust you enough to click winning format is actually audience data disguised as creative data

Never launch 12 ads with 1 creative style. Launch 12 ads across 5 content formats. Each ad = → 1 raw UGC testimonial angle → 1 polished brand story narrative → 1 documentary-style problem solve → 1 animated explainer perspective Let Meta find what storytelling works. Once it picks a winner → make 12 more in that format.

haven't dealt with this personally but two things worth trying create the page through business.facebook.com directly instead of through your personal profile, sometimes that bypasses the restriction if that's still blocked your personal account might have a trust score issue from previous flags (not sure if you had a flag or not), in that case a clean business manager under a different personal account with zero meta history is usually the fastest fix either way if those don't work drop it in a media buying group, someone there will have the exact workaround

@iamfaisalsarker bro I run different ad accounts but mostly fashion combined with health so functional fashion. But now I face a new issue I cant even create a FB page anymore, you ever had this issue?

can anyone in the ecom space explain to me how tf I run ads trough those personal FB pages? Do I need to buy a new Business Account and run ads trough it bcs I cant create a page with a real name meta bans it directly.

results and mindset feed each other but the mindset has to come first the people doing numbers didn't wake up generous after they hit 7 figures they were already showing up that way before the numbers came the scarcity behavior is usually just insecurity wearing a competitive mask

Ecom is basically split into two groups: The small handful actually doing numbers that all know each other and help each other freely. Never any drama, never any shit talking. Just everyone sharing what’s working and trying to get better Then the rest seems to be a bunch of little weasels, crab mentality, scavenging, constantly shit talking, bringing each other down, never trying to help, too concerned about what other people are doing etc Makes you think, what comes first - the results or the mindset?

@zeigyte scaling a 65 person growth team and still being hands on with funnels and creative is rare most operators at that level go full executive and lose the tactical edge whatever kept him close to the work at that scale is probably exactly what made him worth 60M

just spoke with a Growth / DTC Operator who: - scaled a digital health product from ~$10M → $60M/year - built + led a 65-person growth department - owns offers, funnels, quizzes + subscription models - blends paid acquisition, creative, CRO + AI systems we just filled the role we were interviewing him for. could be a massive win for the right company. DM me if you want an intro.

@gurnoor__ the research hours nobody sees are the pain dollars that actually compound anyone can test ads sitting in reddit threads at midnight reading how real people describe their problem before writing a single word that's where the real ones separate

Just gonna keep it real for a sec If you want to build a successful ecom brand You have to be willing to through so much pain You have to do the shit you don’t want to do Hours of market research. Weeks of testing ads. Years of product development. It’s like a game of who can tolerate the most pain. Every time you go through pain You earn pain dollars. The more pain dollars you stack, the more real dollars you make. Stack pain dollars.

@iambronza that last line is the whole lesson loyalty without leverage is just exposure the ones who win long term aren't the most loyal, they're the most positioned what did you do differently after that?

TikTok Shop grew 81.8% internationally last year. Most founders see that number and panic. The elite see an opening. In 2016 I approached a young guy who drove a Ferrari and I asked him “what do you do?” He said “ecom”. I asked him to be my mentor.  So I saved €3.5k from my salary and paid him for the internship. He taught me everything about running an ecom store alongside FB & Google ads. He ran a factory that produced custom silver and wooden jewellery.  He had multiple students and gave them their own regions to “dominate” since it was the only product of its kind back then.  It worked very well until it didn’t. Then I found out he was using my ad account data to scale my own competitors (his students) behind my back. I learned the hard way:  This industry doesn't reward loyalty. It rewards positioning.

the landing page point is the most underrated one on this list most brands spend thousands testing ad angles then send everyone to the same generic homepage the ad does its job then the page kills the conversion message match between ad and lander is where most of the money is actually leaking

If I ran a brand in 2026, I'd focus on 3 things. 1/ Testing 3-5 acquisition offers every single month. Different free gifts, different percent off, different dollar off, different bundles... just test the shit out of it. This is the highest lever for any ecom business, and most brands run the same offer for 6 months without ever testing an alternative. Absolutely insane to me. There are few things in ecom that can fundamentally change your business, finding a winning offer is one of them. 2/ Building specific landing pages for every ad angle and email angle. If I have an ad about gut health, the landing page better be specifically about gut health instead of a generic PDP. Same thing for weight loss, GLP-1s, muscle recovery... whatever the pain point is, for TOF traffic they need a cohesive experience from ad to educational lander. The more personalized your content is throughout the whole customer journey, the higher your conversions are going to be. And with AI you can build these way faster than you could even a year ago. There's no excuse anymore. 3/ Increasing email / sms volume. Inbox is getting more crowded every month but email is still the cheapest channel that exists. If you're not increasing your send frequency right now, someone else is... and they're going to be the one at the top of your customer's inbox instead of you. Email and sms opt-ins should be injected everywhere in your funnel. Pop-ups, quizzes, landing pages, etc This is all pretty simple shit honestly. Just gotta actually do it.

@aporiabuilds the skills stay the burnout also stays if you don't watch it the goal is to learn each role fast enough to hire it out before it breaks you

Nobody talks about the mental load of running an ecom store alone. You're the CEO. The marketer. The copywriter. The customer support. The data analyst. All at the same time. It's a lot. But every role you do yourself is a skill you own forever.

@FedotOff90 and most of them don't find out until they try to exit the multiple looks great on paper then the buyer runs the numbers and the whole thing falls apart contribution margin was always the real business, revenue was just the story they told themselves

Most $1M/month brands have a $200k/month profit problem. You're not running a real business until your contribution margin is above 35% post-shipping. Revenue is the worst proxy for success in ecom.

@KFragoulias Congrats man! what did the congruent ads look like on that drop same angle across all formats or different hooks per audience?

We did it for another DTC brand. 100K day. The biggest moment in their history ever. New offer. New drop New congruent ads CBO campaigns ripping budgets like no tomorrow.

the fingerprints line is real great cs work is recognizable before you even see the numbers you can feel the research in the hook, the awareness level in the angle, the buyer psychology in the structure that's what separates someone who made ads from someone who actually understood who they were talking to

Most ecom founders are stuck being their own creative strategist. And they always blame their team. But in reality they're just cheaping out on the most important hire in the whole company. I mean a $3k/month strategist isn't 2x worse than a great one. They're literally 10-100x worse. One elite strategist can generate millions in extra revenue. So paying like 20% above market for that? Easily the highest ROI decision you'll make this year. There's a massive arbitrage on top creative talent rn. We employ 15+ strategists across our brands and yeah, we pay top dollar for every single one. Anyway, here's how I filter for elite talent before I even interview them: Where they've worked Like, real brands. 8-9 figures minimum. Did they actually stay long enough to have impact? Or do they bounce every 4 months? A big name in the bio means nothing btw. Moving the needle FOR THEM does. Their portfolio... Like just watch the ads bro. You can instantly feel who gets hooks, angles, and direct response psychology. Great strategists leave fingerprints on creative. The data behind the ads Spend, CPA, ROAS. I mean if they can't show numbers, there's a reason. Hard PASS. If they hit all 3? They're legit. Then you interview for culture, communication, work ethic. And pay them well, they deserve it because they make you rich. Honestly creative strategy isn't "making ads" anymore. Media buying is commoditized. Creative is the entire growth engine. The brands that get this will keep scaling. The ones that don't stay convinced the founder is the only person who can make winners.