

George Ripton
1.3K posts

@george_ripton
Founder @13AMStudio @13AMCrowd @13AMAcademy




























The next three weeks will bring an end to my time as Head of Content at @ColU_Official My last full-time day in the role will be Friday 20th March, after which I’ll step away from my duties aside from matchdays, where I’ll continue to support the club through to the end of the season. It’s been a privilege to work at a club where, first and foremost, I’m a fan. When I arrived, my goal was to level up the content, creative and social presence, and reconnect the club with its fanbase. That task was made far easier by the incredible work on the pitch from Danny, Nicky and the first team squad and staff, as well as the brilliant people behind the scenes who keep the club moving. A big thank you to David Gregory and Tim Waddington for bringing me in and giving me the creative licence to do things my way, and a special mention to Cole Wren, who has taken our video output to another level. I’m proud of the foundations we’ve built and hopeful they continue to grow long after my departure. My next move is the most exciting of my career. For over two years I’ve been building @13amStudio alongside full-time roles. Now, I’m committing completely. 13AM is on a mission to become the first creative movement in history to achieve artistic representation from every single country in the world. What once felt wildly ambitious is now within reach. Today, we sit at 145 out of 195 countries represented. No gallery, brand or cultural institution has ever achieved true global artistic representation. Not once. We now need just 37 more countries to reach 182. From there, we enter the Final 13 phase, where I will travel to the remaining nations, meet the artists in person, and complete Project 195 on the ground. The entire journey will be documented through long-form and short-form video content across YouTube and our socials. This isn’t just about finishing a project. It’s about proving that global collaboration through art is possible. Beyond the commercial opportunity, and there will be plenty of that if we execute properly, the message matters just as much. In a world that feels increasingly divided, Project 195 stands for something different. Artists from every corner of the globe, side by side, within one shared community. From April onward, I’ll be documenting everything, the final push to 195, the outreach, the travel, the setbacks, the breakthroughs, and the journey to turn 13AM into a truly global creative and cultural brand. #13AM #Project195 #ColU


The next three weeks will bring an end to my time as Head of Content at @ColU_Official My last full-time day in the role will be Friday 20th March, after which I’ll step away from my duties aside from matchdays, where I’ll continue to support the club through to the end of the season. It’s been a privilege to work at a club where, first and foremost, I’m a fan. When I arrived, my goal was to level up the content, creative and social presence, and reconnect the club with its fanbase. That task was made far easier by the incredible work on the pitch from Danny, Nicky and the first team squad and staff, as well as the brilliant people behind the scenes who keep the club moving. A big thank you to David Gregory and Tim Waddington for bringing me in and giving me the creative licence to do things my way, and a special mention to Cole Wren, who has taken our video output to another level. I’m proud of the foundations we’ve built and hopeful they continue to grow long after my departure. My next move is the most exciting of my career. For over two years I’ve been building @13amStudio alongside full-time roles. Now, I’m committing completely. 13AM is on a mission to become the first creative movement in history to achieve artistic representation from every single country in the world. What once felt wildly ambitious is now within reach. Today, we sit at 145 out of 195 countries represented. No gallery, brand or cultural institution has ever achieved true global artistic representation. Not once. We now need just 37 more countries to reach 182. From there, we enter the Final 13 phase, where I will travel to the remaining nations, meet the artists in person, and complete Project 195 on the ground. The entire journey will be documented through long-form and short-form video content across YouTube and our socials. This isn’t just about finishing a project. It’s about proving that global collaboration through art is possible. Beyond the commercial opportunity, and there will be plenty of that if we execute properly, the message matters just as much. In a world that feels increasingly divided, Project 195 stands for something different. Artists from every corner of the globe, side by side, within one shared community. From April onward, I’ll be documenting everything, the final push to 195, the outreach, the travel, the setbacks, the breakthroughs, and the journey to turn 13AM into a truly global creative and cultural brand. #13AM #Project195 #ColU






The next three weeks will bring an end to my time as Head of Content at @ColU_Official My last full-time day in the role will be Friday 20th March, after which I’ll step away from my duties aside from matchdays, where I’ll continue to support the club through to the end of the season. It’s been a privilege to work at a club where, first and foremost, I’m a fan. When I arrived, my goal was to level up the content, creative and social presence, and reconnect the club with its fanbase. That task was made far easier by the incredible work on the pitch from Danny, Nicky and the first team squad and staff, as well as the brilliant people behind the scenes who keep the club moving. A big thank you to David Gregory and Tim Waddington for bringing me in and giving me the creative licence to do things my way, and a special mention to Cole Wren, who has taken our video output to another level. I’m proud of the foundations we’ve built and hopeful they continue to grow long after my departure. My next move is the most exciting of my career. For over two years I’ve been building @13amStudio alongside full-time roles. Now, I’m committing completely. 13AM is on a mission to become the first creative movement in history to achieve artistic representation from every single country in the world. What once felt wildly ambitious is now within reach. Today, we sit at 145 out of 195 countries represented. No gallery, brand or cultural institution has ever achieved true global artistic representation. Not once. We now need just 37 more countries to reach 182. From there, we enter the Final 13 phase, where I will travel to the remaining nations, meet the artists in person, and complete Project 195 on the ground. The entire journey will be documented through long-form and short-form video content across YouTube and our socials. This isn’t just about finishing a project. It’s about proving that global collaboration through art is possible. Beyond the commercial opportunity, and there will be plenty of that if we execute properly, the message matters just as much. In a world that feels increasingly divided, Project 195 stands for something different. Artists from every corner of the globe, side by side, within one shared community. From April onward, I’ll be documenting everything, the final push to 195, the outreach, the travel, the setbacks, the breakthroughs, and the journey to turn 13AM into a truly global creative and cultural brand. #13AM #Project195 #ColU


