Gordon

@Schwarzenegger Did anybody else hear Arnold's voice in their head while reading his post?

Have I Lost My Mind? “Arnold, I thought you were a good businessman. How does this make sense?” I am a good businessman. But unlike most other fitness apps, the Pump Club is not backed by a private equity fund or a hedge fund. It’s 100% backed by me.  Look. I am fighting a fitness crusade. This is personal — not just business. I’ve been trying to get people to train for six decades, and I’ve found something that works. If I can make millions of you train consistently all year, I’ll take the loss. Let me explain. Over the years, I've learned an ugly truth about the business of fitness. The industry profits most when you fail. Think about it. Every January, gyms and apps scream DISCOUNTS. They want you to sign up, pay up, and then quietly disappear. I've talked to gym owners who admitted something shocking: they get nervous advertising after January, because it reminds members who don't show up that they're still paying every month. Think about that. They want you to forget you’re paying them.  That's the system. And I don't like that system. Because we are not here just to take your money. We are here to make you better. Progress, not profit, is our primary business principle. We only deserve profit if you're winning. We have to win together. The most frustrating thing is, even with the fitness industry exploding into a $270 billion business, nobody really knows (or cares) how to make someone fit for life. I care. And now I know how.

I turn 79 today.  I don’t want any gifts. Instead, my team and I decided to revolutionize the fitness industry — and we’re doing something crazy to celebrate. Here it is: join.arnoldspumpclub.com/birthday Between today and Sunday, August 9, when you join the Pump Club app and complete four workout programs in your first year, you pay nothing.  Zero. Nada. Zilch.  No fine print. If you show up and do the work, your first year is free. The payments are automatically sent back to your card.  If that feels shocking, then let me say it even more plainly.  Sign up for the app through that link. Try it free for 7 days. After your trial, pay $100 for your first year. Complete four workout programs. Get $100 back automatically: $50 after your first, and $50 after your fourth.

This guy was two weeks from getting evicted from his apartment in 2013. Last year he made $65 million. His name is Dhar Mann. He makes short morality play videos on youtube. Started with a few hundred dollars in the bank and one iPhone, filming out of his studio apartment. By year 3 he'd grown from a team of one to 25 employees. Now he makes $178,000 a day in revenue posting 300-400 videos a month. I sat down with him to find out how he does this. We talked about: 0:00 From Rock Bottom to 65 Million Dollars a Year 01:26 Failure Is a Chapter, Not Your Entire Story 04:08 The Stockdale Paradox: Accept Where You Are and Keep Fighting 05:26 Your Greatest Struggle Becomes Your Greatest Superpower 08:25 Kintsugi: The Japanese Art of Being Beautifully Broken 10:27 It's Harder to Make Your First Thousand Than Your First Million 14:27 The HEART Framework: Honor, Earn, Architect, Reach, Turn 17:27 The Four Ps: Pre-Test, Package, Pitch, Post-Production 19:01 Pre-Testing Everything: The Ten Dollar Facebook Test That Saves Millions 20:21 Packaging and Pitch: Deliver on the Promise in 30 Seconds or Die 23:12 Post-Production Is Where the Magic Happens: Three Times the Effort 25:20 Quantity vs Quality: The Birkin Bag vs McDonald's Debate 28:16 People and Processes: How to Scale Without Losing Your Soul 31:36 The Six Minute Mile Analogy: You Can't See the Breakthrough Coming 34:50 From One Employee to 200: The Year by Year Scaling Blueprint 36:17 Outsource or Build In-House: The Caruso and Hermes Test 40:19 Your Product Is Your Team: The Boeing Lawn Furniture Story 41:50 Failure Is Collecting Gems: The Ray Dalio Video Game Principle 43:15 Your Excuse Is Somebody Else's Reason Why 44:01 The Muscular Dad Story: Breaking Down a Viral Concept in Real Time 49:37 The Green Lighting Ratio: From 10 Ideas to One Final Video 56:16 It Took Me 100 Videos to Go Viral: What If I Quit on Number 99? 58:01 Start Scrappy or Die: The 600 Dollar Bank Account That Built an Empire 01:01:10 The Three Steps to Becoming the First Millionaire in Your Family 01:03:17 Stop Trying to Look Rich Before You Actually Are Rich 01:04:27 The Biggest Sacrifice: When Your Daughter Says She Doesn't Want a Big House Anymore 01:06:45 People's Opinions Don't Matter: The Ones Judging Are Too Afraid to Try 01:07:28 Do You Quit Too Early or Stay Too Long? The Purpose Alignment Test 01:08:54 Always Listen to Your Gut: God Put a Compass Inside You Thank you for hopping on the BigDeal Pod and sharing your homework with us @dharmann. Already stole some of it for our own content. Look up “BigDeal Pod” on youtube to watch.

Young people today don't get the same chance as I did to build a successful career. That needs to change. Read my article on UK News Group to find out how I believe we can make a difference.

@BrandonFugal @michaelshermer @AlchemyAmerican As they say in Scotland, "Get him telt!".

@MichaelShermer, you’ve conflated two completely unrelated incidents. The U.S. Fish & Wildlife Service DNA test you reference was from a 2018 Montana ranch case involving a visually unusual gray wolf - it has ZERO connection to our work at Skinwalker Ranch in Utah. Our specimen was discovered on the ranch in 2023, examined by respected animal biologist Ben Woodruff & independently DNA-tested by a 3rd-party lab. Initial findings aired May 7, 2024 on The Secret of Skinwalker Ranch…full Colossal Biosciences sequencing results were presented June 24, 2025. Those results showed only 11% alignment with modern gray wolves (specifically non-local Eurasian/Greenland strains), with 89% unidentified material…consistent with a novel or ancient lineage not matching known records. Get the facts straight, Michael. Conflating separate events undermines the skepticism you claim to champion.

@DanielPriestley Hey Daniel, I'm not sure how active you are on LinkedIn, but I'd love if you could give your point of view on this post... It's gone viral on the platform, and I think you could add valuable insight into the debate. linkedin.com/feed/update/ur…

The thing most business owners massively underestimate... and it's costing them massively. --- Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads: bit.ly/4p07pzH

@johncampbell94 @GBNEWS To their credit, they have updated it now to say it was a joke. :)

@johncampbell94 @GBNEWS "Convinced a "militant vegan" neighbour" lol. Just shows you how newspapers can take things out of context. @GBNEWS the militant vegan comment was a joke lol.

Man sets up camera to catch 'militant vegans' stealing his milk... only to find out it's an unlikely furry suspect gbnews.com/news/scottish-…

I've read 100s of books to improve my life, build my business, but @DerrenBrown is one person that made the biggest difference. One day I was asked to make a presentation at 2 days notice. I had to present to a room with 100 people. I felt physically sick before it. On the day, I genuinely thought about faking a heart attack to get out of it. I know how silly that sounds, but when you're anxious, it's not so far fetched. It was announced that it was my turn to present. I felt a stabbing pain in my head and thought I was going to vomit. Then I got a random thought in my head. It said, "You're defined by the stories you tell yourself." I got up. I presented. At the end I got a round of applause. I had no idea where that thought came from. Later that night I remembered it was from Darren's series on audible that taught people about anxiety. I'm not sure how he did it, but I think he somehow implanted a thought that came to me at the exact point I needed it. Thank you Darren.

@AndrewOrlowski That's a good point... :)

Not so fast. How do we know it’s not a militant vegan in costume?

@cammcco 🤣 I suppose folk have been conditioned to take newspaper articles at their word and they don't get the full context in a headline.

@gorcampbell My burd thought you were serious too when she read it in the scotsman.

I've upset "militant vegans" and some Daily Mail readers after one of my videos went viral. I made a comment (as a joke on a FB post) that I thought militant vegans were stealing my milk, but it turned out to be a fox. They think I was being serious.

@jm0rr1s @ChrisLDyson 🤣

@gorcampbell @ChrisLDyson There Daily Mail readers, they live for this stuff. I'm surprised they didn't label the Fox as 'woke'.

@ChrisLDyson Make sure you ask for a backlink if they publish it in the Daily Mail.

@gorcampbell Next time I’m in big Tesco & there’s no steaks I’ll blame the militant vegans

@ChrisLDyson It's insane that some people think that somebody would suspect militant vegans are stealing their milk. Why would a vegan want to steal milk? lol.

@gorcampbell Amazing

@chazball64 @PiersScummedia @LBC @andyburnham I don't know for sure, but if they did, I think that at least some would make a song and dance about it... They are, after all, publishing an article asking to be taxed more.

@PiersScummedia @gorcampbell @LBC @andyburnham How do you know they don’t already? I think part of the point they’re trying to make is to get all the millionaires who don’t like paying tax to pay their fair share.

Gary Lineker is among 120 UK-based millionaires calling on Andy Burnham to impose higher taxes on their wealth in an open letter. lbc.co.uk/article/gary-l…

@MonicaLennon7 Mic drop 👊✋🎤. Perfect reply to a silly post. Monster Munch are awesome btw.

Robert is so right. I’ve definitely put a bit of weight on but I’m just relieved and grateful to have come through a serious health scare and surgery… and don’t start me on the minefield that is menopause. 😘 Ps Not really a Monster Munch gal.

@Capellarec @chazball64 @LBC @andyburnham Because they never do... They always have some sort of excuse not to, even if they publicly claim they want others to pay more tax.

@gorcampbell @chazball64 @LBC @andyburnham They are calling for a change for the rich to be all taxed at a higher rate. How do you know that Lineker doesn't already pay more tax than he owes?

Hi @andyburnham, can you set up a government portal to make it easy for these 120 millionaires to voluntarily pay more tax? Create a public league table too that shows how much tax each person voluntarily paid. Let's see if they mean what they say, or if they are virtue signalling. If they actually mean it, you'll raise a ton of tax.

@chazball64 @LBC @andyburnham If they just wanted to pay more tax, they would simply do that. They have the option to pay as much tax as they wish...

@gorcampbell @LBC @andyburnham They want to pay more tax not take part in a game for your amusement. Why bash them for wanting to contribute more to society?