haarper.

Learn what we do, who we’ve done it for and how to get in touch; haarper.co

"Long term ‘VS’ short term is probably the most commonly cited false choice in marketing. And that’s saying something, as we love false dichotomies in this industry" A must read from Tom Roach, --> bit.ly/3liSJcY

In its own right, positioning is the essence of marketing strategy. The goal of positioning is to underscore one or two characteristics that make the product or service stand out in the minds of customers. haarper.co

Writing copy is never about writing or grammar. It's conversation. Short & simple. The super smart @VikkiRossWrites explains it beautifully in the video. youtu.be/L6Q81GimV5c

A return to Japan for the 2020 Tokyo Olympic Games for race walker Jemima Montag, will fulfill an innocent challenge from a younger sister while on a family holiday to the country in 2016. bit.ly/2E0espX

Everything that is wrong with marketing in one handy tweet this morning. It's always darkest just before things go completely black.

Amazing meeting

Here are the dos and don’ts of the new rules, kicking in next week. broadsheet.com.au/melbourne/city…

A new website for culture specialists. Working in collaboration with Composure, we went with bold, dark colours and large typography, oozing the confidence they take with them in their consulting. Check out the project here: haarper.co/project/compos…

One of our favourites - Mark Ritson’s nine marketing effectiveness lessons. bit.ly/2y2xngD

Visual expression is so important in how we communicate, and GIPHY understands that like no other. Excited to bring their creativity and talent together with ours. Welcome to the family GIPHY!

Some fantastic research from The Lab and Nature throughout this period. 'Though optimism is on the rise for Australians, many are still grappling with the emotional toll COVID-19 has had on their professional and personal lives.' VIEW: bit.ly/3g0jCQW

Today we’re launching a “Support Small Business” sticker in Stories so you can shout out your favorite small biz. Use it and your photo or video will be added to a shared story where friends can see which businesses you love. Find out more: business.instagram.com/blog/supportin…

Sending love to all the mums out there. Xx

I miss 3D touch

😎

Soon. Maybe. #HQ

Good time for it. 📚

I’ve spoken to a number of people this week who have hit a wall, felt sad, had a cry or broken down so in an attempt to lift spirits a little until I work out how to solve world issues, here are some ads that have made me smile and laugh over the years. Add yours #FridayFeeling