S Hareesh G retweetledi
Aadit Palicha (@aadit_palicha) is the co-founder and CEO of @ZeptoNow, one of India's largest quick-commerce grocery platforms.
Five years ago, Zepto was a WhatsApp group delivering groceries to neighbors in Mumbai during COVID. They've now grown into a company employing over 200,000 people, processing millions of deliveries per day. All built around a 10-minute delivery model powered by a network of dark stores.
At Startup School India, Aadit sat down with YC's @snowmaker to talk about the scrappy origins of Zepto, the pivot from a doorstep delivery model to owning their own dark store infrastructure and how the company is now using AI and robotics to drive supply chain efficiency and grow a fast-scaling advertising business.
00:17 – How Zepto Got Started
03:12 – Stanford or Startup?
04:46 – Competing in a Crowded Market
07:03 – The Pivot: Dark Stores & Zepto Is Born
10:30 – The 10-Minute Delivery Vision
12:04 – Obsessing Over 100 Customers
15:07 – The Hidden Supply Chain
18:11 – Scale & What Zepto Is Today
20:05 – The Long-Term Vision for Zepto
22:44 – How Zepto Uses AI
25:35 – The Engineering Team
26:12 – How Aadit Kept Leveling Up
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