Hari

Your YouTube videos are dying in the first 8 seconds. And it's not because your content is bad. It's because your hook is built for 2019. Here's what changed. The old hook structure: - Open with pain ("Struggling to get clients?") - State the problem ("Most people make this mistake") - Promise the solution ("I'll show you how to fix it") - Tell them what they'll learn ("Stay till the end for my framework") Clean. Logical. And completely ineffective in 2026. Here's why. When you lead with pain, you're assuming the viewer is sitting there thinking "I have a problem." They're not. They're scrolling. Half-distracted. Passive state. And the moment you say "struggling with X" — their brain runs a check: "Is this my problem right now? Is this person talking to me?" If there's even a microsecond of friction, they're gone. But here's what's worse. Pain-first hooks position your viewer as broken. Nobody wants to sit with that feeling for 10 minutes. People don't open YouTube to be reminded what's not working. They open it to see what's possible. That distinction — possible vs broken — is the entire game. And most creators are anchored in the wrong one. After breaking down hundreds of high-performing videos, I found the pattern. It's not pain that stops the scroll. It's desire. The formula: (Dream Outcome) + (Relatable Character) − (Complex Conditions) The viewer needs to see: - The result they want - Achieved by someone who looks like them - Using a method that doesn't require anything they don't have When all three line up, retention skyrockets. When even one is missing, 70% of viewers leave before the 30-second mark. I documented the entire psychology. Why pain-first hooks are dying. What the brain actually locks onto. 5 hook structures that convert viewers into calls. Real examples with retention data. Put it all in a guide. Comment "HOOK" and I'll send it over.

The difference between creators who burn out and creators who scale is systems Not talent not consistency not even quality Systems Let me explain what I mean Most creators operate like this Wake up think of an idea write a post publish it Repeat tomorrow That works for a while but eventually you hit a wall Because you're trading time for content And time doesn't scale Here's what changes everything Build a system that lets you create once and distribute ten times This is called content leverage and it's the only way to grow without burning out Start with one piece of long form content per week This is your anchor content Could be a YouTube video a podcast episode a long form post doesn't matter The point is it's deep it's valuable and it's the foundation for everything else Once you have that anchor content here's the system Transcribe it Every word gets turned into text Now you're not starting from scratch for the next ten pieces You're extracting from something you already made Pull three to five standalone insights from the transcript These become individual posts throughout the week Not the same idea reworded but different angles from the same source material Turn the core argument into a thread Take the main thesis and restructure it for a text based platform Now you have long form content that works without anyone watching the video Extract five to seven one liners Quotes observations hot takes These are your high engagement short posts Clip thirty to sixty second segments Upload them to Reels Shorts TikTok You're repurposing not recreating Screenshot the best quotes and turn them into graphics Post them wherever your audience consumes visual content Repost the best performers after thirty to sixty days Good content works twice Most people won't remember seeing it and the ones who do will appreciate the reminder Here's why this works You're putting the effort in once and getting ten times the output Most creators are stuck making new content every single day because they don't have a system to extract value from what they already made One anchor piece can feed your content calendar for two weeks But only if you actually build the system to extract it This isn't about being lazy It's about being smart with your time You can spend six hours making one video and post it once Or you can spend six hours making one video and turn it into ten pieces of content Same effort ten times the reach The creators doing this are the ones hitting millions of impressions without working eighteen hour days They're not more talented They just have better systems Here's how to implement this starting tomorrow Pick one day a week to create your anchor content Could be a long YouTube video a podcast a detailed post doesn't matter Just make sure it's deep and valuable Transcribe it immediately Don't wait use a tool to pull the full transcript Spend one hour extracting Three to five insights that become standalone posts One core argument that becomes a thread Five to seven one liners Three to five short clips Two to three quote graphics Now schedule everything You just created two weeks of content in one hour Repeat next week After a month you'll have a backlog of content and a system that runs itself This is how you scale without burning out Most people are stuck in the create post repeat cycle Build the system and you'll never run out of content again

@CopyWithOlli 🤜🤛

@hariwritesz yessir

The Way is speak english is very robotic and awkward Hate it But instead of giving up and never making videos again, Imma be practicing putting more emotion into the way I speak Sometimes you have to confront your weaknesses instead of doubling down on your strengths

If you're using AI to write all your content you're getting dumber Not smarter Here's why Writing isn't just about producing words It's about thinking When you write something yourself you're forced to slow down and actually understand what you're trying to say You see the gaps in your knowledge You realize when you're being vague or unclear You figure out how to structure an argument in a way that makes sense AI skips all of that You give it a prompt it spits out words and you post it But you didn't learn anything You didn't clarify your thinking You just outsourced the part that actually makes you better The people who win long term aren't the ones who can generate content the fastest They're the ones who can think the clearest And thinking clearly comes from writing Not from prompting Here's what happens when you write yourself You start with a messy idea You try to explain it and realize you don't actually understand it as well as you thought So you rewrite it Then you rewrite it again By the third draft you've clarified not just the writing but the thinking behind it Now you actually understand the concept at a deeper level That's the value AI doesn't give you that It gives you surface level articulation of ideas you haven't fully thought through And your audience can tell The writing might look clean but it feels hollow because there's no depth behind it You didn't wrestle with the idea you just generated it Stop using AI as a replacement for thinking Use it as a tool after you've done the thinking yourself Write the first draft yourself Clarify your argument yourself Then if you want use AI to clean it up or reformat it But don't skip the part where you actually figure out what you're trying to say That's the skill that matters Writing is still the best skill in the world It's just getting more rare Which is good news for you if you actually do it

A large number of creators make something once and never touch it again That's leaving money on the table One long form video can turn into 10 pieces of content if you actually extract the value But you're too busy making new shit to leverage what already worked Double your outputs before you double your inputs Repurposing isn't lazy it's smart

@tonnywrites You know it

@hariwritesz It’s the end game ( money)that matters the most … Not the vanity measures

Higher click through rate doesn't mean more money and this confuses most people Here's what I mean You have an advertorial with a 7% click-through rate You add a sticky CTA button that shows up as soon as someone scrolls Now your click through rate jumps to 15% You think you're winning But your revenue actually went down Why? Because the quality of traffic you're sending to the next page is lower When someone has to read 2000 words before they get the option to click through they're way more sold by the time they hit your sales page When they can click through after scrolling for 10 seconds they're cold traffic Higher click through rate just means more unqualified people hitting your checkout And unqualified people don't convert The metric that actually matters is revenue per visitor Not clicks not engagement not time on page How much money did this page generate per person who saw it That's it Most people optimize for vanity metrics because they're easier to move Click-through rate is easy to game Just add more buttons and make bigger promises But revenue per visitor? That requires actual persuasion Stop chasing metrics that make you feel productive and start tracking the one that makes you money

@tonnywrites Yessirr

@hariwritesz The work bit can not be outsourced

The uncomfortable truth… But I will say it anyway. Here it is: “You cannot outsource your health, fitness, and wellness.” That road… You have to walk it yourself.

@AndrewWriteCopy Yess g

@hariwritesz Yep, that's it. Make sure they get the whole picture straightaway.

Quick Copywriting Tip In your FAQ… Make the first point a summary of your offer: • So what’s [offer] all about? Because some prospects will just scroll down to see the price. And this lets them understand what you’re selling.

Yessirr and almost everyone treats the hook like a warm introduction But the job of the hook is to break the scroll It needs a small shock A specific number A contrarian statement A call out that makes someone pause Once attention is captured Then the rest of the message can actually do its job Without that first moment of curiosity Even the best script goes unseen

I’ve rewritten more hooks this month than full scripts. Why? Because if the hook fails, nothing else matters. Patterns I’ve seen work repeatedly: Pattern interrupt with specificity (“I wasted $1,240 before I found this…”) Social proof shock (“120,000 people switched to this instead…”) Call-out style (“If you’re still doing X in 2026, stop.”) Contrarian takes (“Unpopular opinion: Most skincare routines are ruining your skin.”) Weak hooks: “Hey guys!” “Let me show you this amazing product.” “You need this.” That’s not a hook. That’s an intro. Your hook should create: Curiosity gap + relevance + emotional friction. If someone doesn’t feel slightly uncomfortable, surprised, or curious, I am 90% sure, you will not stop the scroll.

Yessir also noticed that “dangerous secret” tone works because it creates tension It feels like the reader is getting access to something they weren’t supposed to hear But the key is balance Too much drama and it feels fake Just enough intrigue and people lean in The best headlines make the reader feel like they’re about to learn something slightly forbidden or overlooked

Write your headline like youre whispering a dangerous secret in someones ear. Thats one of my favourite methods “I probably shouldn’t tell you this..” If it doesn’t feel like youre in a movie…its probably too lame! Of course dont overdo it But some mystique works wonders

You spent 6 hours making a YouTube video and posted it once Now you're moving on to the next one That's the dumbest way to create content Here's what you should do instead Take that one video and turn it into 10 pieces of content This isn't about being lazy this is about leverage Step one transcribe the entire video You now have thousands of words of real spoken content sitting there ready to use Step two extract 3 to 5 standalone insights from the transcript Each one becomes its own tweet or LinkedIn post Not the same post just reworded but actual different angles from the same video Step three turn the core argument into a thread Take the main point and restructure it for text Now you have a long form post that works on X without anyone needing to watch the video Step four pull 5 to 7 one liners straight from the transcript Quotes observations hot takes These become individual posts throughout the week Step five clip 30 to 60 second segments and upload them to Reels Shorts TikTok You're not making new content you're extracting value from what you already made Step six screenshot the best quotes and turn them into shareable graphics Post them on Instagram or wherever your audience hangs out Step seven repost the best performers 30 to 60 days later Good content works twice Most people won't even remember seeing it the first time Here's why this works You put the effort in once and get 10x the output Most creators are stuck in the hamster wheel making new content every day But they're not leveraging what they already made One video one podcast one interview can feed your content for two weeks if you actually extract everything from it Stop making more and start using what you have better

You're not learning to write You're learning to think And outsourcing that to AI is how you stay stupid forever Writing forces you to see what you actually know versus what you think you know The more you write the clearer you think AI makes it faster but it doesn't make you smarter Pick one

@itistommykay Yessirr

@hariwritesz yep these 4 questions are the foundation

sales page, vsl, offer doc, video script… it’s all about these 4 questions: • whats in it for me? • why should i believe you? • how does it work? • what should i do next? plus keep max clarity. all else is decoration. trust.

Subject lines live or die in the preview People don’t read them carefully They skim a crowded inbox So the first few characters carry the most weight An emoji at the front acts like a visual anchor It breaks the pattern of plain text But the real key is still the message If the curiosity or relevance isn’t there No emoji will save the open rate

Your email subject lines need emojis. But placement matters. Front-loading (🔥 Sale starts now) performs better than end-placement (Sale starts now 🔥). The psychology: people scan left to right. Front emoji catches attention before they even read the words. Test it. Your open rates will show the difference.

This is why strong copy spends real time inside the problem Not just naming it But describing the small details The frustrations The patterns The thoughts people have but rarely say out loud When a reader sees their exact situation explained clearly They start assuming the writer understands the way out too And that assumption opens the door for the solution to land much easier

If you can describe someone’s problem better than they can, they’ll assume you have the solution. Even if you haven’t mentioned it yet.

Frr a lot of pages treat the CTA like the final scene of a movie Everything builds up to one button at the very end But readers don’t move through pages at the same speed Some need the full explanation Others are convinced halfway through When there’s no way to act at that moment They keep reading And the longer they read The more chances there are for doubt to sneak in That’s why strong pages place CTAs throughout So the early buyer can move immediately And the cautious buyer can keep reading until they’re ready

Most people have already talked themselves into buying before they arrive at your CTA. Your job is to NOT talk them out of it. This doesn’t mean short Copy beats long Copy. It doesn’t. Long pages sell more, and there’s decades of data to prove it. Some people need 2,000 more words to make a decision and you should write for them too. The problem is that some of your readers get sold early. Way before the end of the page. They felt the problem, saw the solution, and something in their gut said YES... And they’re ready to buy right now… But there’s no ‘Buy’ button in sight. Because you’ve got another 2,000+ words of proof, testimonials, benefit restatements, and objection handling between them and the CTA. So they keep scrolling. And every section they scroll through is a chance for them to trip on something. Could be a testimonial that sounds fake. An objection they hadn’t considered until you brought it up. Or a sentence that restates what you already said, which makes them wonder why you’re trying so hard. The reader who was sold early and is now deep into your page isn’t getting more convinced. They’re getting more time to think. And more time to think is where ‘yes’ turns into ‘let me come back to this later.’ Which, as you know, means never. The fix isn’t cutting your page in half. It’s putting a CTA where the early buyers are ready and then continuing to build the case for the readers who need more. That way the person who’s sold after your mechanism section can act right there. And the person who needs the full argument still gets it. I’ve seen too many Copywriters save the CTA for the grand finale. One button at the very end, after the full case has been made. Which means every reader who was ready earlier had to survive additional content that was never meant for them… And many of them didn’t make it.

Yessir I noticed that “I was just thinking that” moment is powerful because it signals alignment The reader feels seen Like the writer understands their exact situation Once that happens The message stops feeling like persuasion And starts feeling like confirmation of what they already believed That’s when action becomes much easier

The most persuasive moment in any piece of Copy is when your reader thinks... “I was just thinking that.” Because now the idea belongs to them. And people don’t argue with their own ideas. They act on them.