7DOTS

2nd Business Session: A roundtable discussion with 3, local, business leaders on How to grow, manage and enjoy your business. We will be joined by @Kathryn Hughes of Kayak PR, Sam Page of @hello7dots and Monica Bradley of MB Associates. Free to attend ➡️kingstonchamber.co.uk/chessington-ex…

Signing off with @Rylan chatting authenticity, only working with brands he loves and how he absolutely ‘cinched it’… #fom23

@robmayhewcomedy pitched ‘Make Fracking Cool with Gen Z’, with a frackathon (he wasn’t sure what this included), handing out gas samples at the train station and the ‘Frack, Pack & Crack’ podcast with David Attenborough and Pete Davidson #fom23

After a quick lunch, we’re back listening to @josepheglover, Claire Ferreira, @areej_abuali chatting the rise of marketing communities⬆️ Key quote: ‘only build a community if you actually need one, otherwise build a sales channel 👀’ #fom23

1. Ugly works! Not ugly people, transgressive & surprising video. 2. Create urgency. 3. Give your brand a face: use humanity to transgress. 4. Interactive video. 5. Surprise the audience. 💥

@PossibleGround from @Vimeo just gave a excellent talk on how you can make video work for you 🎬 Advertisers need be filmmakers in this day and age, since only 1% of videos online are watched to completion! So, how? (Continued in thread) #fom23

Next up? Lawrence Green & @CraigInglis discussing how creativity is the biggest multiplier of ROI within our control 👀 #fom23

6. Say it with more than advertising. 7. Say it for longer. 8. Say it distinctively (Turns out there was only 8…)

We just heard from @markritson on properly executing a brand purpose, here’s the 10 key points (continued in thread): 1. Say less. 2. Say it more often. 3. Say it to everyone. 4. Say it with 60% of you budget. 5. Say it with better creative. #fom23

We’re at the Festival of Marketing 2023, bringing you the key insights as we hear them 📣 #fom23

Some great speakers yesterday at #bimabeyond. Key themes - navigating uncertainty, supporting diversity and internet sustainability. Thanks @BIMA

The reasons for the age of average in the world today… How can you punch through ? #bima #bimabeyond

@juiceimmersive @BIMA @stateofmindsprt Great to see our very own @stephenfirth, @Edgossage75 and @samuelpage at the beginning 👀

We’re here in London @BIMA Beyond The Conference today showcasing the BIMA Award-winning BeTheRef VR project with @stateofmindsprt. Come find us in the showcase room just beyond the bar and give it a go. #BIMABeyond

Fascinating pov on brining design and systems thinking together to more holistically and effectively drive solutions. #bima #Bimabeyond #DesignThinking #systemsthinking

Why is navigating uncertainty so crucial? Because there are a lot of drawbacks otherwise… #bima #bimabeyond

Like the Mouldy Burger ad? Didn’t do much for sales according to Michael Palmer 😮 #bima #branding #bimabeyond

Excited to be at the @BIMA conference today with a host of great speakers. The @ministryofsound venue is creating some nostalgia. We’ll be sharing some insights here throughout the day. #bima #branding

Sam's at #BIMAbreakfast this morning, talking about the power of #neurodiversity. We'll bring you the key takeaways after ➡️

One year, I won't eat too much at lunch at #brightonseo. But this, this is not that year! Now getting a facinating tour from @broderick of how people are creating memes using AI and the tools they use.

BrightonSEO time! Mike, Head of SEO's turn on the twitter account. @TheHodge kicked off with a great talk about common Technical SEO issues across the web. He said Hreflang, and half the audience visibly shuddered.