Daire Hickey

@jordan_ross_8F Marketing

Anthropic ran their entire marketing operation with one person. $380 billion company. Paid search. Paid social. SEO. Email. App stores. One non-technical hire doing all of it — for 10 months. I pulled it apart. Compared it to every system we've built across the clients we've worked with. Then asked myself one question: If I had to reverse engineer this from scratch — what would it actually look like? Turns out the architecture isn't that complicated. I mapped the whole thing into a 47-page PDF you can upload directly to any LLM. It coaches you through building your own version step by step. Comment "marketing" and I'll send it over.

@EricNewcomer @Benioff @cityofthetown @maddierenbarger @WeberWest @CGates123 You should hire @ingridlunden !

We've got @Benioff on the pod, exclusive OpenAI reporting, secondary sales data. Lot to dig into this week. Newcomer is undeniably a newsroom. @cityofthetown and @maddierenbarger writing with me. @WeberWest editing. My mom proofreading. @CGates123 producing the podcast. @_konsella and @brianmulcrone selling sponsorships. Big team effort.

🌈 Art has the power to change lives, and so do you! Participate in #Arthouse2024 to raise vital funds for Outhouse LGBTQ+ Centre. Register to bid at auction.outhouse.ie and be part of this incredible cause. 360 artworks from 180+ amazing artists! #OuthouseDublin

@KarlBrophy Dujac! 🤩

Dublin fought back tonight. Glad to have played my part.

@adrianweckler 👏🏼👏🏼👏🏼

Back to back 🔥

@KarlBrophy Jealous. Have never tried Petrus!

Found this. It will have to do.

In France but not in Paris unfortunately. Just about to head down and see if there’s a cellar to find a bottle to mark the occasion if Ireland win. #RSAvIRE

@sashadem @AnthropicAI Congrats!! 🙌🏼

I’m happy to share that I’ve joined @AnthropicAI to lead Comms. (Yes, it appears siblings are my thing ☺️) I’m hiring for a few roles, so if you’re an excellent communicator and Anthropic’s mission resonates, please reach out (DMs open). Non-traditional backgrounds encouraged!

Today Ireland marks the International Day Against Homophobia, Transphobia & Biphobia. We are deeply concerned by the growing violence & discrimination against LGBTQI+ individuals. LGBTQI+ rights, including trans rights, are human rights. #IDAHOT 🌈💚

@KarlBrophy Jaysus… that’s a flight I could do. Wow

Facebook reminded me today that in the old days (2019) you were occasionally given several bottles of Haut-Brion on flights.

When can I reprogram my Google Home with Chat GPT4? Want that upgrade openai.com/research/gpt-4

@businessbarista @doolaHQ @JoshGerben @GoDaddy @Shopify @mercury Tax?

I haven't started a business in 8 years. So I had to rediscover the mission critical tools for starting & running a new venture. Here's the stack: LLC registration: @doolaHQ Trademark filing: @JoshGerben Domain registration: @GoDaddy Website: @Shopify Banking: @mercury Payments: @stripe Files: @googledrive Internal email: @gmail Extern email: @Mailchimp Go-to Market: @Kickstarter Task Management: @asana

@s8mb Brooklyn Social and Elsa for cocktails nearby

Ugly Baby in Gowanus, Brooklyn, is the best Thai food I’ve ever had, and some of the best food of any kind I’ve had. Some of the dishes are ludicrously spicy but the ones that aren’t are extremely delicious.

@KarlBrophy Dujac ❤️

The loveliest of Sunday lunches. You’ve won one of life’s lotteries when you have the best of friends who can cook and have access to truly wonderful wines.

@BusinessPlusMag A great journalist, knew a great story and pushy in the best way. She was also fun to work with, even when she wasn’t on your side. Rest in peace.

Ailish O'Hora has died. It is desperately sad news. A proud Kiltimagh woman, Ailish had the kindest of hearts beneath the hardy exterior she showed to the world. Our thoughts are with her mum & dad & sisters at home in Kiltimagh. Rest gently Ailish. Ar dheis Dé go raibh a hanam

@adrianweckler 😵‍💫

Quite a few tech guys quietly rooting for Musk.

@editorialiste @MorningBrew No more gravy!

@MorningBrew pass the gravy

Your uncle asks you to explain the FTX collapse in three words. What do you say?

@adrianweckler The tones. Every time they touch something… beep… beep!!! Also, how do they all have the same phone case, that flips open and has all their cards?

Genuinely funny to hear over-40s, who let their phones ‘ding’ loudly for texts and news alerts and play Facebook videos on speaker, moan about kids’ phone etiquette

@anthonyremedy @CrossyTweets Stay West. Go South, not North.

@CrossyTweets Super. Maybe take two full days in soho, west village and lower east east. So much to do. Time square at night so great, always blows your mind. Anything in particular planned?

Would anyone have a handy tip on how to do NYC like what areas to go to each day so you're on one side for a few hours etc?

@fintechfrank British media would be at his door, at his parents door -relentless. This is odd

MSM coming to SBF’s rescue

@M_OToole @KarlBrophy @edmundheaphy I’ll send you out guidelines later

@KarlBrophy @edmundheaphy Totally agree. All red wine is the same. No matter who wins I just hope Munster and Leinster players enjoy themselves.

One great thing about working at RTÉ is that, every time I feel the urge to tweet my nonsense opinion about something, I remember our impartiality guidelines