Rachael Higgins

In business, it’s not about you, it’s about your customer. As a marketer, you have to think how your audience thinks. You have to use the same language your audience speaks.

I love seeing a brand’s instagram feed when they’re pre launching, launched & post launched a campaign. Jo Malone’s as an example, beautiful.

5kg down from January! I’m currently training for a half marathon & finding a lot of joy in spending time outdoors and in the gym. The stairmaster is my favourite machine & I can feel myself getting mentally & physically fitter 🔋

This video has changed my life:

The new 1% · Lifts weights · Daily walks in nature · Leads a purpose driven life · Enjoys what they do for work · Health & family are highest priority in life · Enjoys making money while knowing when enough is enough

The Because of Marketing Times 🗞️

Because of Marketing’s first ever event took place on Thursday evening in partnership with @BTBusiness 🤎 Over 100 guests attended & the evening was a huge success. Forever grateful for the incredible support & feedback received!

3 THINGS I SHARED LAST NIGHT 👇 1. Earn attention: Pay for it 👏 Borrow it 👏 Disrupt it 👏 2. People think brands want to ‘make the logo bigger’. What they’re really saying is ‘let people know it’s my brand!’ 3. Our job is to balance efficiency and effectiveness 1/2

Including our incredible panel:

This time next week 🤎 An Evening of Curated Creativity will be live. I’ve poured my heart & soul into creating this event with @BTBusiness. This is a new era for the business & I can’t wait to meet BoM’s community in real life. eventbrite.co.uk/e/an-evening-o…

A Paddington Partnership. Jo Malone London has launched a special fragrance celebrating everyone’s favourite little British bear.

Half marathon training has officially begun! 🔋

Fitness brand, @Gymshark are launching creative kettlebags at their flagship store in London. Following on from their latest campaign “We Do Gym”, the brand continues to solidify their market position with creative ‘bagvertising’. It’s all in the details. What do you think?

2 weeks until BoM’s first marketing event Thursday 11th July 2024 Celebrating creative marketing £15 per ticket / networking / food & drink Can’t wait to meet our community IRL! eventbrite.co.uk/e/an-evening-o…

Broadcast channels are a brilliant focus group for brands and their communities.

Normal behaviour is forgotten. Only weird behaviour survives.

Rock bottom is a good place to restart

“Creativity comes when the restraints are applied” - @NoelMack From the @UncensoredCMO podcast. A statement for all founders or marketers who have little to no budget but are trying to raise brand awareness!

3 weeks today to go! 🥳 Limited space available so sign up and reserve your space today if you haven’t already 👇🏼

Receiving email notifications that someone’s purchased a ticket for your business’s first event is a feeling I’ll hold forever 🤎