Sabitlenmiş Tweet

What I saw as a market opportunity was actually a giant pitfall my competitors already knew.
I started my fence biz because in my area there are only two large fence companies and they refuse to do residential work. One of them does about 20m in revenue and has 3 stars on google. Owner personally told me they don't even quote residential.
Then there are 100s of small fence guys that do residential work....chuck in a truck types. No insurance, no uniforms, no promise of showing up etc.
My brilliant idea: high quality residential only service. The big guys don't want these customers (obv because they hate money)....and the little guys aren't good enough to stay in business/show up etc.
After 14 months I've realized the big guys are mostly right. Residential customers tend to be much pickier, lower ticket price and care 100x more about end product (they see it every day). There is also a LOT of logistics to being in and out of 5-10 customers yards each week. Which is why the little guys stay small.
Are there great residential customers? Absolutely. But even on a great residential fence job, we can typically do 3-4k in revenue per day/per crew. Meaning we have to move fast and do high volume
Commercial fence work? Most often we are 2-5x that daily revenue will similar or better margins
In the end, to make equivalent money doing residential fences as commercial: I have to take 10x more calls, 10x quotes, 10x problem customers + have much more complex logistics.
I've decided to focus almost solely on commercial work moving forward. Less headache, less customers, more money. We will continue to work with residential customer in specific niches that I like but won't actively seek them out.
I don't think this strategy would be best in most markets. But we're in a weird area with different dynamics.
Commercial work comes with its own challenges. Much higher operating cash needed (100s of thousands instead of 10s), more expensive equipment, more employees, insurance, shop space, bond requirements etc.
I think in the future, we'll come back to doing more residential (maybe 75/25 split).
But for now:
Good GC's, developers, builders etc.... we will find you and we will build your fences.
English













