ADWEEK

The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjulaacharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @ROLEX and @Bulgariofficial. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum.

After steadying its ratings in June, @MSNOWNews stumbled in July, becoming the only cable news network to post month-to-month declines in either total viewers or the Adults 25–54 demo, while @FoxNews and @CNN grew across both dayparts. adweek.it/4yQjtaT

As major agency holding companies cut staff and consolidate, @stagwell CEO Mark Penn is betting on a different strategy, scaling a challenger agency built for an AI-driven marketing era. Stagwell reported 6% net revenue growth in Q2 and a record $171M in new business, fueled by brands adapting to AI. adweek.it/4xfEqdX

.@Discovery's @SharkWeek has expanded far beyond TV screens into real-life partnerships that keep fans engaged, whether that’s driving long distances for a limited-edition Shark Week Slusher at Dave’s Hot Chicken or becoming a go-to photo op outside this year’s San Diego @Comic_Con. adweek.it/4pR1kG4

.@CBSNews’ 60 Minutes is facing renewed controversy over alleged editorial interference: @ScottPelley claims management introduced political bias, Sharyn Alfonsi says changes were pushed after her story was finished, and @CeciliaVega says she was pressured to add unverifiable claims. adweek.it/4fM1qds

New this year: ADWEEK will be honoring Gold, Silver, and Bronze winners in ALL 13 categories for 2026 Agency of the Year! The final price increase takes place on Friday, August 14! Enter here: adweek.it/4fLFkYE

While @amazon has aggressively expanded its ad business across both streaming and adtech, its core search ad format, Sponsored Products, remains its largest ad offering and “a key driver of growth,” CEO Andy Jassy told investors during the earnings call. adweek.it/4hFEyi7

When culture prioritizes “me,” enduring brands are built on “we.” Our story with @TAMU shows how its brand platform is unifying complexity and driving real impact. adweek.com/sponsored/when…

.@TheStanley1913, maker of the “Stanley cup” tumblers that caused a frenzy in 2024, has chosen social media agency @bebornsocial as its new agency of record. Specifically, the agency will work from the U.S. on global social production as well as some creative direction and community management. adweek.it/4h6R0HM

In this episode of Adspeak by ADWEEK, we turn the mic over to Jaymes Black, CEO of @TrevorProject. Jaymes shares how brands can become powerful allies in suicide prevention by moving beyond sponsorships and embracing meaningful partnerships. adweek.it/4h1YoEb

.@stagwell notched a strong second quarter according to chairman and CEO, Mark Penn, with net revenue growing to $632 million—a 6% increase year-over-year. During an earnings call with investors, Penn told investors he attributed the success to its aggressive strategy for new business. adweek.it/4h1SxPd

— My favorite stories from the past week, featuring work from The New Yorker, The Guardian, Bloomberg Media, and The Wall Street Journal — And a feature exploring streamers' bet on free, cloud-based gaming as a bid to deepen daily engagement For @Adweek: adweek.com/convergent-tv/…

@KraftHeinzCo Listen here: Apple: adweek.it/4yJVJpb Spotify: adweek.it/4yQERgl YouTube: adweek.it/4vW7mXe

Marketing should be FUN. But the truth is that it’s gotten way too serious. And Todd Kaplan is not pretending otherwise. In episode eight of Marketing Vanguard’s Cannes 2026 series, Jenny Rooney sits down with Todd Kaplan, CMO of North America at @KraftHeinzCo, to talk about why the industry needs to get back to the joy of the craft. After all, there is something innately enjoyable about it: 👉 The creative challenge 👉 The cultural instinct 👉 The chance to affect consumer behavior 👉 The feeling of seeing an idea move through the world Todd’s point is that the best work happens when people are loose. When ideas are flowing. When teams are having fun and still holding the work to a high standard. The path to serious results does not have to feel so serious.

In this week's “On Background,” ADWEEK's @MarkStenberg3 breaks down why @netflix's latest cloud-gaming pivot might finally have the tech and the business case to turn passive viewers into daily, repeat visitors. adweek.it/4w1hNsC

.@Meta claimed its multibillion-dollar AI infrastructure investments are already creating measurable gains in its advertising business, and it is adding new agentic and cloud businesses to further monetize. adweek.it/4w23Xq3

.@adidas CEO Bjørn Gulden said the Timothée Chalamet-led @FIFAWorldCup campaign “brought back the love” of soccer as the FIFA sponsor drove about $1.7B in event sales, selling four times more jerseys and twice as many balls than in 2022, yet shares fell 17% on July 30 after higher marketing spend squeezed profits. adweek.it/4w116Oa

BREAKING: X has dropped its antitrust lawsuit against the World Federation of Advertisers. The case incited fresh debate about advertisers' influence on conservative media and established groundwork for an FTC investigation into ad groups. For @Adweek: adweek.com/media/elon-mus…

@CBSNews @NorahODonnell @60Minutes @nytopinion @DouthatNYT @sebastianjunger @TrevorPTweets Read more 👇 adweek.it/4pJFZy9

@CBSNews @NorahODonnell @60Minutes There will also be an addition of four new talent, including @nytopinion columnist @DouthatNYT, @SebastianJunger, Gianna Toboni, and @TrevorPTweets, to the Sunday magazine roster.

🧵 @CBSNews announced that @NorahODonnell will be an official correspondent for @60Minutes when it kicks off its 59th season this coming fall.