Steve Hui
5.9K posts

Steve Hui
@iFLYflat
Founder/CEO: iFLYflat - The Points Whisperer || Australia's Specialist Rewards Travel & Points Advisors || Reward Points Strategy ✈️
Sydney & the World Katılım Ağustos 2012
1.3K Takip Edilen1.6K Takipçiler

Airlines that are switching from 'frequent flyer programs', to 'lifestyle programs' have some kind of weird woke mind virus thing going on.
I am yet to see 1 profitable airline lifestyle loyalty business.
Yet, there are plenty of billion-dollar 'FFP' loyalty businesses.
Lifestyle meaning - a stronger focus on everyday earn/burn more so than flight-related stuff.
I see this stuff everywhere in Asia.
It's insane to me how fast these airlines erode value in their loyalty businesses by going all-in on lifestyle while neglecting their most valuable and most profitable customers who contribute (collectively) 10, 20,30% of revenue to their airline.
Instead, these airline lifestyle programs go chasing the 20-year old once-a-year-flyer who instead might be interested in burning their entire 200 points from their once a year flight on a pumpkin spiced latte at starbucks.
Total insanity.
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Something I never thought that I would ever be into.
Hotel gyms. Love them.
New equipment to try.
2am workouts with random travellers.
This @MarriottIntl had loads of weight machines I'd never tried.

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@dhanushram @TrainnHQ Hey, I've given it a play and it's pretty awesome. I'll be using it. Question1 - what's the camera resolution it can record at. Q2 - Can you upload videos to replace the 'face'. Thx
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Zing by @TrainnHQ is live on Product Hunt today! 🚀
Zing is the world's smartest screen recorder cum editor. It lets anyone record, edit, and publish stunning product videos with voiceovers in minutes.
❤️Drop us some love and support :
producthunt.com/posts/zing-by-…
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My friend @iFLYflat - The Points Whisperer - is launching a world first loyalty program: earn points if you wait on hold to speak to them.
That's a win win win that @qantas might like to have a look at!!!
subscribepage.io/earnpointsonho…
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Steve Hui retweetledi

Thank you to the Chatswood Chamber of Commerce (Warwick Andison and Julie Burgess) for another fabulous morning of chatting and catching up with people. Been a while since I've seen @iFLYflat in Sydney and congratulations to @timothycjames for holding on…lnkd.in/gNKUjxEe
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That was the little bit of happiness my afternoon needed.
youtube.com/watch?v=XD2eRI…

YouTube
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Great marketing message in the right spot, in the right place with a fun sense of humour. @iflyflat well done steve. #rewardpoints @ Sydney Airport instagram.com/p/CoTK-yRP3bX/…
Sydney, New South Wales 🇦🇺 English

@owenbrandt @PaulsChirps @mariellam 😬😬 I've heard their primary focus right now is to recover profitability, but they've got a massive mountain to win their customers back.
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@PaulsChirps @mariellam That’s a pretty disappointing business class breakfast. Unusual for Qantas business class or just a reflection that I haven’t flown business for a few years. @iFLYflat ?
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@yarratrams FYI.
The City Road intersection under the Kings Way overpass (Stop116) has a traffic light down (run over by a semi-trailer). So that whole multi-road intersection is chaos and flashing yellow. Your Route 58 trams will be delayed.

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@johnhenderson I have seen daily updates until money hits the bank then radio silence for 3 months.
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Steve Hui retweetledi

I’m officially a @MailerLite Certified Expert! Only a few of us here in Australia. #MailerLite is an amazing #EmailMarketing platform that small businesses especially will love.

Brisbane, Queensland 🇦🇺 English

@MatthewFeeley2 @_warrenhogan Warren shared his predictions (thanks). Matt, rather than challenging Warren - what's your prediction?
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Steve Hui retweetledi

Great quote from @garyleff - “If an [airline] program won’t even tell you what your points will be worth when you go to redeem, why should you believe in their value? That’s why award charts matter – both for members, and for the program.”
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@confidantduk Actually great question. CEOs needs to be regularly asking themselves - what DO I do, and what should I NOT do.
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Found out this photo came from @badpeatmoss - Thanks for sharing this with the world - It is finally December, and 2023 has been an exhausting year.
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Steve Hui retweetledi

Thinking of becoming a Certified Business Made Simple Coach? I highly recommend it. Message me if you have any questions about getting certified.
P.S Here's a 7-day free pass to the platform: app.businessmadesimple.com/trial?ref=ln
#storybrand #businessmadesimple @BusMadeSimple
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