Instrument

@alessio_joseph 😂

BREAKING: sydney sweeney weighs in on fonts "startups need to stop using instrument serif for everything if they want to differentiate themselves from the market. it's reached hypersaturation"

More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and machines the clarity to create cohesive, emotionally resonant experiences. “Great design isn’t what you ship. It’s what your system makes possible.” Learn more: lbbonline.com/news/How-Can-a…

@instrument helped @procoretech shift the perception from “tech for construction” to “built by and for builders" with the new identity. The design system balances structure and humanity. #BrandingCase

A massive night for the Code and Theory Network at the @shortyawards ! Code and Theory earned Agency of the Year, alongside category wins for @NBCUniversal, @NFL, @StarTribune and @thomsonreuters—plus more notable honors across @YETICoolers, @RCPolitics , @ETSInsights, @TIAA, @elfcosmetics (@wearekettle), @Qualcomm (@LeftFieldLabs) and @pagerduty (@instrument). Together, our teams earned: - 5x Category Winners - 10 Additional Honors - Agency of the Year Recognition Thank you to our clients for their ongoing trust and partnership, and to our teams that power these now award-winning experiences.

@zburlita 😍

the one idea that will stay with me: be drawn to friction – it unlocks genuine moments of innovation. via @instrument instrument.com/latest/buildin…

May’s Honor Awards are here! bit.ly/4e5Hr8d Portfolio – "Phantom.Land" by @phntmLDN  Business & Services – "Dayos" by @timestwo_design  E-commerce – "Oura Ring" by @instrument No-code – "Tiny Villa 3D Website" by @PeachWeb_  Product – "Capsules®" by Moyra

.@instrument's Laurel Burton on why the next era of brand isn’t about more content—it’s about more resonance. ow.ly/Rc5450WbF3R

Check out what Instrument-ers are doing at this year’s @cworksco and register to join: bit.ly/3Q34shb

We're on the lookout for a freelance DevOps Engineer and a Motion Designer to help us craft exceptional digital experiences. Explore the opportunities here: instrument.com/careers

This Thursday, our VP of Creative, Nishat Akhtar, will be on the stage at #DesignThinkers in Toronto. Join us as she presents 'Play as Practice,' a talk which explores the importance of play within the creative process—for creatives, clients, and our collaborative work.

@GoogleDesign We intentionally created a platform to capture ‘newness over time,’ evolving in both form and in experience. This allows the website to remain current, adapt quickly, and be more resilient to design trends. 

Visit the case study (🔗 above) or design.google for more.

.@GoogleDesign is a home for imagining the future of design and technology. Our team designed & built the site from the ground up, resulting in a more adaptive & expressive experience that was tailored to embody Google’s unique & influential design ethos. instrument.com/work/google-de…

✨@instrument partnered with @blackspaceorg to create an evolved brand, design system & digital experience to empower them into the future. Learn the story behind the Webby-recognized site — built on #WordPress, powered by @wpengine — in #CraftedWithCode! wbby.co/3XXrjh2

Just updated all images (from @RSDBco) and typography (Instrument Sans and Serif from @instrument) for my MOSS @webflow template. Black and White 👊

We have an exciting @webflow project in the works, bringing you something edgy and cool❄️❄️. Stay tuned as it will be coming your way very soon! Additionally, we'd like to send some love🩷 to the team at @instrument for their fantastic "Instrument Sans" font family.

@Atwww_ @webflow Thank you, @Atwww_!

We’re celebrating our partners @Microsoft for winning a @Cannes_Lions Grand Prix for ADLaM w/McCann. We’re proud to partner w/Microsoft on Unlocked to showcase this and other stories about how technology affects people’s lives. Check it out here: unlocked.microsoft.com/adlam-can-an-a…

@calumhale @Nike Thank you, @calumhale!

Excellent work by @instrument on the @Nike design system. Fascinating to see application of the layout grid, pixel grid and spacing scale: instrument.com/work/nike-digi… 🤩✍️👟🖥️💻📱

@krispuckett Thank you for the shout! @krispuckett!

Dang this is pretty rad instrument.com/work/nike-digi…

@mymind @Nike Thank you! @mymind!

@instrument @Nike Super well done!

Our journey to the Nike design system began more than a decade ago, when we were first tapped to reimagine Nike.com. 

 Read more about our work with @Nike here: instrument.com/work/nike-digi…