Jake Bjorseth

I love the NBA, but it's cruel that all the best games tip off at 10pm EST. If you're an early riser, it's just damn near impossible to follow.

Creator spend will at some point dwarf media spend. The reliance, and borderline obsession, with platform media models is respected like Gospel when its history is... a decade? This too is a fad - and will pass. Brands will in the not far future spend more on creators and influencers than they ever do on ads. Just a matter of time and maturation

X payments setting the stage for the inevitable push into social commerce. Unique timing following required ad disclosures... Every social channel is moving into commerce enablement. And all will find traction at some point. And even the shopping channels, are merging with social features: Amazon create, Ulta + Sephora native affiliate, Walmart dot com... Still in the first inning of it all!

@CoryOnBrand Real Q is how they enforce. Real clippers printing on TikTok shop are all overseas for the non-brand one runs (which would be compliant). And will the platforms actually crack down? I doubt it, as much as I’d like it to go away.

Isn't 'clipping' on the verge of death, given that it's about to be ruled undisclosed endorsements? Pretty sure the FTC is on the verge of cracking down on this and if they do it totally destroys the viability of clipping imo

@derekhalpern Inevitable with the talent agency biz model unfortunately. Why I’ve avoided it like the plague. Unfortunate to hear :/

I hate creator agencies more than anything. For example: we have one creator we really like. We want to work with them more in depth, and actually give them a sizable retainer contract. AND THE AGENCY SAID WE ARE NOT EVEN ALLOWED TO TALK TO THE CREATOR. WHAT?!?!?!!?!?!?!

60 days of cash left -> Bet the house on TikTok Shop -> Crush -> Pick up retail interest -> Ease off the gas pedal on TikTok Shop -> Gear up for Nationwide Target rollout mid April modernretail.co/operations/can…

@NotZainAgain Has anyone actually used this natively? We've always done off platform, seems the case for others too. Finally we're experimenting with it just b/c if it works... way less of a manual headache.

TikTok Shop changing the game You can now send target collabs where you add a flat fee on top of the commission to creators. You even get to specify a creative brief and require your approval before the vid goes live How long before these collabs are integrated into the bots?? @Jeremy_Ding23 @BoraMutluoglu @Bryan_Rangel20 ???

Creatine sold by influencers who do not in fact know what creatine actually is.

🚨 Instagram affiliate is here! 🚨 Instagram is (again) making their push into social commerce. Creators can now tag products across the entire Instagram Shop catalog and earn commission in platform on all conversions. Instagram’s shop pushes have failed in the past for one reason: They didn’t enable (easily) the creator side. Their product integration and catalog infrastructure is way easier than TikTok, but none of that matters if the demand generation isn’t there. Rather than tell you what to do, I’ll tell you exactly what we’re doing across our brand partners: 1) Assess PMF Gauging product-market fit on every brand’s IG followers, active creators on IG today, and product category. Like TikTok Shop, it won’t be a perfect fit for everyone. 2) Creator Migration The easiest path to momentum is re-upping with current TikTok creators to also push in Instagram. Even if their following isn’t high on IG, I need data right now more than I need results. (The IG -> TT migration will be way bigger… TT team plz don’t hate me 🙏) 3) Stupid-Proof Pilot One product. One creative angle. 10ish creators. I’d rather run tiny but quick pilots to capture as much insight as possible. No point in having a 3-month strategy, everything should be 2-week sprints. 4) Meta Ads Insights We’re usually the team feeding TT insights for Meta teams with bigger spend. I am going to be a nuisance to our Meta ad partners learning as much as I can about their IG conversion funnels. — What say you?

Welcome to the Hotel California

Supplement category got crushed in Q1. Only 15% QoQ growth. My theory is two fold: 1) Supplement margin profile is so good that the high commissions attract any new dweeb creator who doesn’t think about audience fit. 2) The fake nurse scrubs and “father is a top neurosurgeon in the northeast” bullshit is over. Supplement creators are going to back to what they’ve always been: - science nerds - jacked dudes

Goli is considered one of the OG’s of TikTok Shop. Launched the original creator contest with insane prizes, lost tons of money on tiktok ads to drive spillover to retail, hosted arguably the best creator event (Goli Gala) with some of the top creators in the country… Despite all that they’re still stuck at $3 mil/month while brands that got on TTS more recently like Shark are hitting $18 mil/month (6X the sales) in less than a year Just goes to show that creators are extremely important but product and product-channel fit trumps all

Now that Meta credit card maxing is over, I should probably let you know: You can literally buy 60-90 days of free cash flow in TikTok ads. • Unlock ad invoicing • Turn on GMV Pay • Use credit card to pay off invoices or revenue from tiktok shop

Every brand is literally just one video away from everything changing. One viral TikTok of a creator using your sunscreen One celebrity showing your healthy snack in an Instagram story One key influencer adding your magnesium to their supplement stack in their Youtube video You're on "at-bat" away from a home run that changes everything.

@srcasm @flybridge just dm'd!

We’re about six months into deploying @flybridge 2025 (our 7th fund). The "AI" honeymoon period is officially over. In 2024, everyone wanted to talk about models. In 2025, everyone wanted to talk about agents. Nowadays, I’m looking for the Invisible Infrastructure. If you’re building the plumbing that makes autonomous systems actually safe, auditable, and reliable for a Fortune 500, we should be talking. Specifically, I’m looking for: > Tools that verify human intent in a world full of high-fidelity deepfakes. > AI that doesn't "forget" who I am or what we talked about yesterday across different apps. > Founders who spent ten years in a "niche" industry (like maritime logistics or waste management) and are now rebuilding it from the studs up. I know the best founders are often too busy building to be scrolling LinkedIn. If you have a friend who is currently building something that fits this description, tell them to hit me up. I don't need a deck yet. I just want to hear about the problem they can't stop thinking about. We’re cutting $1M to $3M checks. My DMs are always open.

@Nick_Davidov Genuinely asking: Does having 20+ mutuals on LI usurp this process? Speaking to context of seed, with traction, etc... obviously a cold pre-seed pre PMF is insane.

We’ve got 204 LPs, 240 portfolio founders, my LinkedIn has 5k+ connections. How come I still get 10 cold pre-seed pitches per day? Come on, guys, get a warm intro, it is a strong signal.

@m13v_ Nice jumping on that tomorrow, couldn’t figure out the Mac OS audio take for desktop app. Thank you

@jakeXbjorseth the voice-first tool I use is fazm btw - fazm.ai (github.com/m13v/fazm). open source, runs on macOS, controls all your desktop apps. just talk to it instead of clicking through everything manually

One Man Sales Army Claude Cowork Attio Instantly Apollo Gamma Superhuman Unstoppable

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