Jonathan K

@FrontierBDesign Outstanding

The "messy middle" is where companies tend to get stuck. At $500k, you can manage everything yourself for the most post. At $5M, you can hire around some of the messes. At $1.5M? $2M? Too big for the systems that got you there. Too small to afford the management layer that would get you out of the weedy stuff. You don't need a $150k a year hire to get out of the messy middle. 1. Document the 70% of decisions that don't actually need to route through you at all 2. Build a system of accountability based on real data 3. Create ownership of outcome expectations 4. Know your numbers 5. Define excellence and hold the line Then, empower a $70K person to own those outcomes.

@BowTiedKong @RobertMSterling So sorry. My kids mom died when they were young but old enough to know what happened. It felt like our world ended. I don’t know that it’s gotten any easier for them. But they’ve adjusted and find joy in life. All I’m trying to say is that there’s a future where it hurts less.

My son had multiple meltdowns yesterday about missing his mother, has never done that before It's like he sensed it or something The day of I'm usually ok, but, between going to her grave yesterday and him, I'm completely out of my mind today No one can prepare you for your son, in tears, saying he misses how much his mommy loved him Life can be so unfair. I know it's not supposed to be fair, but he's four. It's such bullshit, and at the end of the day I just put on a face to get through it when really I probably should go to a wreck room and not come out until I'm drenched in blood and sweat Please don't drink, it's the fucking worst. Would not wish this on anyone Don't need sympathy etc etc just venting because what the fuck else am I supposed to do

@jakobcounts123 Competitor

Every brand should know where they stand vs their top competitors and the top alternatives. I look at 5 things: positioning, reviews, testimonials, ads + organic, landing pages/funnels. You walk away knowing what to lean into. Comment "COMPETITOR" and I'll send my Competitor Analysis Prompt to plug into Claude Cowork.

@shaugnlindley @nutshell @FieldPulseApp @jaltest Right on! Would love to hear more about how you’re using AI to build that central nervous system. About to be in a similar situation.

From corporate to owning forklift service company. 18 months in. Here is the honest version. Built: -Moved into a 7,500 sq ft facility (from 500) -2 new service trucks -@Nutshell CRM + @FieldPulseApp FSM -New website, top 3 on Google -@jaltest diagnostic software -2 techs hired -1 tech moved into newly created sales role -Office team is rock solid -Pricing updated for 2026 -Core business KPIs created -Revenue up 18% -EBITDA flat From the outside it looks like things are working. A life event happened to me and it made me ask myself one question. What happens if a key person leaves, has a life event and/or is out for an extended period of time? The answer was not good. What Was Not Built: Systems anyone else can follow. Everything here runs on tribal knowledge. No documentation. No process that survives one person walking out the door. You can build a lot in year one. But if it all lives in people's heads, you do not have a business. Q2 we are fixing that. Documenting everything. We are building a central nervous system the whole team can access. Using AI to do it. Oh yeah, we are starting forklift sales and a leasing program on top of all of it. Year two is different.

@KHendersonCo @SMB_Attorney @Sam_Rosati Elite level April Fools trolling

It's with a heavy heart that I announce that I've made the difficult decision to step away from SMB Law Group. When @SMB_Attorney, @Sam_Rosati and I set out to build a new kind of law firm almost 4 years ago, I never dreamed where it would take us. And where it has taken me is to into the searcher seat myself, having recently closed on the acquisition of @SupremeWrapsDFW. So as of today, I'll be stepping down as a partner of @smblawgroup and working full time with my wife as the operators of Supreme Wraps. Thank you all for your support and the wild ride these past 4 years!

Why, precisely @tomsteyer? Why is AIPAC so repugnant compared to any other PAC made up of American citizens? Why single it out but not, say, CAIR? Say it. Say why. Btw you’re still not going to be governor of CA…

@DahliaKurtz We see you and appreciate you!

My 𝕏 reach has totally collapsed. My monetization is stripped. A "government-backed" group keeps trying to hack me... But I’m still here. Like a pebble in their shoe. Shabbat Shalom! And good luck running with a pebble in your shoe.😘✌️

@NoaMagid Hi! Keep it up!

Visibility has dropped lately, likely due to mass reporting by terror supporters. If my updates matter to you, drop a "hi" - it helps keep this content in your feed. Thank you. 🇮🇱

If you’re not already speaking out, please consider doing so.

@blueprintsmb22 @merlinscapital Yeah super suspicious that the leader of a country won’t leave his country and travel internationally to a non-critical conference in the middle of a war.

@merlinscapital Almost impossible to believe he’s alive at this point

NETANYAHU CANCELS HIS ATTENDANCE AT THE CPAC CONFERENCE IN HUNGARY. HE WAS THE FEATURED SPEAKER. Incredibly suspicious

@_toddanderson @openclaw Hermes

Our @openclaw speed to lead agent increases lead responses by 30% for blue collar businesses. Want the document showing you EXACTLY how we built it? Like + comment "Hermes" and we'll send it to you. (must be following for a DM)

@TheModerateCase Speaking for myself, I’m grateful for your clear headed defense of Western values and even handedness with respect to Israel and calling out antisemitism. Encourage you not to overreact to people who presume to know you or speak on behalf of entire groups. Keep up the good work.

I combat antisemitism daily. Thanks for speaking on behalf of all Jews, even though many Jews would say you don’t speak for them, to tell me I should shut up and let them take care of their own issues. I guess I should stop speaking out against Jew hatred…

@VividProwess @LangmanVince Keep up the good work!

I've been followed by thousands of bots the last few days who have been mass-reporting every one of my posts and damaging my reach significantly. If you can, drop a comment to help me regain my reach.

@EliAfriatISR Yo!

BOT PURGE HITTING HARD TODAY. I LOST 300 FOLLOWERS AND 5 SUBSCRIBERS. IF YOU ARE REAL SAY HI. 👋

@mayorofsanjose This is a disqualifying response from someone seeking to be governor. Have the moral courage to specifically name anti-semitism without feeling the need to “all sides” the issue.

Antisemitism and all acts of hatred have no place in San José. Being able to talk about our differences and celebrate them, is what makes us the safest big city in America. (1/2) kron4.com/news/bay-area/…

Violent street attacks on Jews for being Jewish. In America. In 2026. If you ever wondered what you would have done in 1938 Berlin, you're doing it now.

@SMB_Attorney LOI

We just released our 2026 Lower-Middle-Market LOI Template. Built from: > 500+ deals > $1.6B+ closed > And the busted ones It’s designed to reduce retrades and increase close probability. If you want the template, comment: LOI We’ll auto-DM you the download link. We’re on a mission to build the #1 LMM M&A firm and the #1 provider of value in the space.

@NoaMagid Hi!

A drop in visibility lately, likely due to mass reporting by terror supporters. If my updates and posts matter to you, drop a "hi" - it helps the algorithm keep this content in your feed. Thank you. 🇮🇱

@theseoguy_ Thanks for putting this local service SEO guide together! Super helpful!

if I was starting a local service business from scratch today with nothing but a truck and a phone, here is exactly what I would do in the first 90 days to get leads from Google day 1. pick a business name that includes your service and your city. "Dallas Roofing Pros" or "Mesa Pest Control." file the LLC with that exact name. this is the single biggest competitive advantage you can give yourself on day one and most people blow it by naming their company after their last name. day 1. buy the exact match domain. dallaroofingpros.com. it's probably available for $12. if for some reason it's taken, ask claude for variations day 1. set up a Google Workspace account with that domain. pay the few bucks a month. Google trusts you more when your email matches your domain. you'll use this account to set up everything else. week 1. get a physical address. find the cheapest, most run down office space you can on LoopNet or Redfin. nobody is coming to this office. it exists for Google. if you can get one for $500 a month, do it. put a sign up with your business name and address on the door. week 1. set up your Google Business Profile using the Workspace account. use your exact match business name. pick the correct business category by searching your target keyword and matching whatever the top 3 are using. fill out the entire description using every character up to the 750 limit. include your keyword and service areas naturally. week 1. verify your address. take photos of the sign, the office, the interior. make it look like a real place of business because it is one. week 1. build a website on that exact match domain. it does not need to be fancy. use Lovable or any AI builder. homepage targets your main keyword. H1 tag says "Dallas's Most Trusted Roofing Company." meta title says "Dallas Roofing Pros | Roof Repair and Replacement." put your phone number above the fold. put your address in the footer. add a real about us page with your name and photo. week 2. build a location page for every city and suburb you want to service. one page per city. unique copy on each one. mention local landmarks and neighborhoods. interlink all of them back to the homepage. week 2. create social media profiles on Facebook, Instagram, TikTok, and LinkedIn. you don't have to post yet. just get them live. these are backlinks from high authority domains that tell Google you exist. week 2. start building citations. Yelp, YellowPages, BBB, Uber, your local Chamber of Commerce, Bing Places. make sure the name, address, and phone number are identical across every single one. this is not optional. week 2. add schema markup to your website so Google can read your business name, address, phone number, and service area in structured data. week 3 through month 3. this is where the real work starts. reviews. call every friend you have. call every family member. call every person who owes you a favor. ask them to leave you a detailed Google review with a photo. not "great service 5 stars." a real review that mentions the service, the city, and their experience. aim for a review a day. do not dump 30 in one day. spread them out. make sure the majority are from people who are actually in your metro area. avoid multiple reviews from people with the same last name. month 1 through month 3. build 5 to 10 high quality backlinks per month to the homepage. reach out to local charities and offer a donation in exchange for a link on their sponsors page. find local news blogs and pitch a story. get listed on every local directory you can find. use Google Gemini or ChatGPT deep research to find link opportunities specific to your city. month 1 through month 3. post a GBP update every single week with a photo and your keyword plus location. "just finished a full roof replacement for our customer in Plano" beats "check out our latest work" every time. write Q&As on your own profile with keywords in the answers. upload new photos every week. respond to every review within 24 hours. month 1 through month 3. turn on driving directions to your office every time you go there. have anyone who works for you do the same. by day 90 you should have 50 to 80 reviews, a fully optimized GBP, a clean website with location pages, 30 to 50 citations, and a handful of quality backlinks. in most markets in the US that is enough to crack the top 3 in the map pack. in smaller cities you might already be number 1. from there it's maintenance. keep getting reviews. keep building links. keep uploading photos. keep posting updates. the compound effect takes over and your competitors won't understand what happened. this entire playbook costs less than one month of ad spend for most businesses. and unlike ads, the results don't disappear the second you stop paying.

@BlueCollarInvr Nice! Thanks for sharing.

Add a Google review link to your invoices. I’ve gotten 4 reviews this week without having to beg. Automate everything possible.