Jurgen Dauk
684 posts

Jurgen Dauk
@jdauk
Advisor, Board Member, Author
Hamburg, Germany Katılım Kasım 2009
661 Takip Edilen186 Takipçiler

Claude is INSANE for ad scriptwriting.
I've built a file with 10 prompts we're testing, with examples.
We’re even currently working on how to even remove all AI tells with the anti-ai scripts.md.
Inside the mini-guide:
- The 10 prompts
- The anti-ai scripts md
- Worked examples
Want a copy? Like + Comment "SCRIPT" and I'll send it over ASAP
(Must be following)

English

These Claude Code Skills are f*cking insane 🤯
A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command.
All inside Claude Code.
A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes.
If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva...
This system eliminates the entire loop:
→ Brand DNA Builder scrapes any brand and outputs a full positioning file
→ Brand Voice Profiler extracts voice rules from the brand's actual copy
→ ICP Deep Dive runs autonomous research and pulls real customer language
→ Hook Writer generates 20 hooks across 10 DR frameworks
→ Brief Generator writes full creative briefs in your brand voice
→ Ad Script Writer produces UGC and produced video scripts
→ Variation Engine takes a winning ad and generates copy + image variants
No Google Doc brand briefs.
No copy-pasting context every session.
No starting from a blank page.
What you get:
→ A permanent brand brain Claude reads every time
→ Hooks, briefs, scripts, and variations that sound like your brand — not generic AI
→ A continuous test loop feeding directly into Meta Ads
→ One workflow that scales across every client or product
Built 100% in Claude Code.
I'm giving away the 3 foundational skills pack that every other skill in the system reads from.
Want access for free?
> Like this post
> Comment "SKILLS"
And I'll send it over (must be following so I can DM)
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Ecom owners, take this (free) and keep it forever.
I just bundled together some of the most valuable CRO, A/B testing, and ecom resources we’ve ever shared.
Built from 4,000+ experiments, €500M+ in attributed revenue impact, and years of breaking down what actually works across top DTC brands.
No theory. No recycled advice.
Just frameworks, breakdowns, tests, and systems that drive revenue.
I genuinely think there’s at least one resource in here worth six figures to the right business.
Here’s what’s inside:
Funnel Breakdowns & Brand Analysis:
↳ Nike x Skims x Salomon Funnel Breakdown
↳ Booking.com Funnel Breakdown
↳ Momentous Funnel Breakdown
↳ Lacoste & Tommy Hilfiger Funnel Breakdown
↳ Salomon, Hoka, Nike & Adidas Funnel Breakdowns
↳ Peloton vs Oura Funnel Breakdown
↳ July Luggage Funnel Breakdown
CRO, Testing & Revenue Psychology:
↳ The Psychology of Pricing
↳ 50+ AOV & Cart Abandonment Test Ideas
↳ 45 Tests (€7.8M+ in A/B test Wins)
↳ 12+ Top Winner Tests from Snocks
↳ 9 Cart Tests That Generated €2,260,654+ in Revenue
↳ “How We Run 50+ Tests Per Month”
↳ 5 E-commerce CRO Case Studies
↳ A/B Test Calculator by Drip
AI, Systems & Workflow Resources:
↳ Claude vs Cursor vs n8n
↳ Claude Projects Setup for Ecom Teams
↳ Analytics & CRO Tools Bundle by Drip
Bundles & Playbooks:
↳ Ecom Essentials Bundle
This isn’t just “free content.”
It’s the exact thinking behind brands scaling faster without increasing ad spend.
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗳𝗿𝗲𝗲):
1. Like this post
2. Comment “BUNDLE”
(Must be following me!)
and I’ll send it straight to your DMs.

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Claude replaced my $5K creative strategist
Here's the free skill 👇
Here's what a $5K/mo creative strategist does:
→ Analyzes your winning ads to find patterns
→ Researches competitors for angles you haven't tested
→ Writes creative briefs for the next batch
→ Scores new concepts before they go into production
→ Keeps every brief on-brand and on-strategy
I built a Claude skill that does all 5.
Free. Runs in Claude Pro ($20/mo).
Here's what the skill does:
1/ Winning ad pattern decoder
Paste your top 5 ads.
Get back the shared DNA —
hook style, copy length, CTA structure, emotional trigger.
That's your creative template. Forever.
2/ Competitor angle extractor
Paste competitor ads from the Meta Ad Library.
Skill identifies the emotional trigger behind each,
ranks them by how transferable they are to your product,
and flags the top 3 to test first.
3/ Creative brief writer
Pick any angle.
Skill writes a full brief:
hook, copy direction, visual approach, CTA, tone, audience.
Handoff-ready for HeyOz, a designer, or a UGC creator.
4/ Pre-launch creative scorer
Drop in any new concept.
Skill scores it on hook strength, brand fit,
Meta placement specs, and predicted hook rate.
Catches weak ideas before you spend production budget on them.
5/ Brand voice guardian
Feed it 5-10 of your best past ads.
Extracts your voice rules.
Enforces them across skills 1-4.
No more AI copy that sounds like everyone else's AI copy.
The workflow:
Decoder finds what's working →
Extractor finds what competitors are winning with →
Brief writer turns both into production-ready briefs →
Scorer filters out the weak ones →
Brand voice keeps everything on brand.
Then plug the briefs into HeyOz.
URL in, finished ad out.
A $5K/mo strategist runs this loop manually.
This skill runs it in 20 minutes.
Comment "Strategist" and I'll send you:
→ All 5 skills (.md files)
→ The workflow doc
→ A starter brand voice template
(must be following)

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R.I.P LinkedIn Algorithm.
This Playbook just broke it.
Founders in 2026 are still:
Posting 1-3x a week
Sharing “how to” content
Trying to copy big accounts
And it’s not working because there is no real system
That’s why I put together the only playbook you need to systemize and destroy LinkedIn with.
Here's what's inside:
→ Premium Profile Positioning (turn your profile into a client magnet)
→ Founders Authority Framework (full video breakdown)
→ Viral Hooks Database + GPT Generator
→ LinkedIn Content System with Notion template
→ Lead Magnet Funnel blueprint
→ Outbound Acquisition System for whale clients
→ Sales Calls to Premium Content conversion
→ 3 full case studies: dead account to 30+ calls/month
If you want it:
1. Follow me
2. Comment "PLAYBOOK"
I’ll send the playbook as soon as I get a chance!

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I just filmed a 3 hour 45 minute Meta Ads training for 2026.
(full course)
This has everything I've ever learned after
• Generating over $50M
• Running ads for 7 years
• Working with businesses in 20+ niches.
And it’s going to help you overcome the 3 BIGGEST mistakes people are making with their Meta ads in 2026.
(these show up in every single account we audit)
1. Generic messaging
2. Wrong conversion event
3. Zero pre-call nurture
Thing is...
They're EASY to fix when you know the system.
And I compiled quite literally everything I know into this training.
Inside:
1. Complete Andromeda creative strategy (how to build 25-40 diverse ads)
2. Bottleneck analysis framework to find what to fix & when
3. Pixel conditioning done right to get qualified leads only
4. Pre-call nurture system for 70%+ show rates
5. Campaign structures for EVERY budget
Damn near 4 hours of pure sauce.
If you want it:
Comment "META"
And I'll send the full course.
GIF
English

Self-improving Claude Code skills are f*cking ridiculous 🤯
One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept.
A hook writer skill went from 32/50 to 47/50 overnight.
All inside Claude Code.
Perfect for DTC brands and agencies who have a Claude skill that's *almost* there — but the outputs still need a human pass before they're usable.
Here's the problem:
You build a skill that writes hooks. Or briefs. Or product descriptions.
The first version is decent. Maybe 70% there.
You spend the next two weeks tweaking the prompt by hand. Add a rule. Test it. Add another rule. Test it. The skill gets slightly better and you have no idea if you actually improved it or just got a lucky run.
This loop solves it:
→ Define what "good" looks like — a 10-point eval rubric the skill is graded against
→ The skill runs 10 times against real inputs
→ Claude scores every output against the rubric
→ Claude rewrites the skill's prompt based on where it lost points
→ Repeats until the score plateaus
→ Saves the winning version
No more guessing if your tweaks helped.
No more two-week tuning marathons.
No more skills that work 60% of the time.
What you get:
- A repeatable optimization loop you can run on any skill in your library
- Clear before/after scores so you know exactly what improved
- Skills that get sharper every time you run the loop
- The exact eval rubrics for hook writing, brief generation, and ad copy
Built 100% in Claude Code.
Want the full setup?
> Like this post
> Comment "EVAL"
And I'll send it over (must be following so I can DM)
English

Meta Ads MCP just launched and it's TRULY insane.
i used to spend years logging into accounts. exporting CSVs. analyzing data across platforms.
now i control, optimize, and report on every client account - all in the same Claude chat.
so i documented the ENTIRE playbook.
covering our EXACT:
→ setup guide:
claude OAuth in 5 steps OR Claude Code config if managing multiple accounts
→ naming architecture:
letting Claude parse your account structure without manual context
→ daily 5-minute briefing prompt:
account health, top performers, underperformers, anomalies, recommended actions
→ weekly deep-dive:
90 minutes of spreadsheet work down to 8 minutes
→ campaign creation
from scratch through natural language - no Ads Manager
→ signal diagnostics:
pixel health, CAPI status, dataset quality
→ budget reallocation
ran this for a client, saw a 31% revenue increase at the same budget
→ creative fatigue detection:
frequency + CTR trend analysis across all active ads
→ monthly reporting:
3-4 hours down to 12 minutes
→ multi-account time math:
from 16-24 hours/week to under 3 hours
this is the exact infrastructure i wish i had from day one - built after managing +$1M/mo in ad spend across our clients at my meta ads agency
and for 24h, EVERYTHING can be yours for free
like + comment "MCP" and i'll send it over
(must be following + RT for priority access)
English

🚨BREAKING: meta officially connected meta ads to claude
the connector went live on april 29, 2026
the URL is mcp.facebook.com/ads
setup takes about 60 seconds
you go to claude settings, add it as a custom connector, authorize via facebook OAuth, and you're in
once connected, claude has full read and write access to your ad account
you can tell it what you're selling and who you're targeting, and it builds the entire campaign structure for you
ad sets, targeting, copy, everything
it can also monitor your pixel health, upload your product catalog, and generate performance reports
29 tools total, all free during beta
this is the workflow agencies charge $3,000 to $5,000 a month for
it's now a one-minute setup inside claude
just created a guide on how to actually connect Meta Ads to Claude step-by-step
Comment “META CLAUDE” and I'll send it

English

I'm giving away the Claude Code skills we use to manage $300k/mo in ad spend at ColdIQ.
4X ROAS on $1M+ spent.
Ivan, our head of growth, built them off 300+ hours running ad campaigns for our clients. They run Google, Meta, and LinkedIn ads from the terminal in plain English:
→ bulk edits across platforms
→ custom audiences from CRM lists
→ creative fatigue detection before CTR dips
→ bid adjustments at scale
→ performance audits across periods
Reply "ads" and I'll send the full repo. Must be following.

English

Jürgen Dauk Releases The Leadership Operating System, A Practical Guide for Aligning Teams and Driving Growth einpresswire.com/article/905379… via @ein_news
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If I was FORCED to make $20K/month selling ebooks online with AI in 30 days, starting from 0, here's exactly what I would do in 20 steps:
Days 1–3: Build the content machine with AI
1. Find the #1 creator in a profitable niche (ecom, fitness, finance, dating)
2. Scrape their top 100 posts — already proven to get views
3. Feed them into AI and generate 300 posts in your voice in under 15 minutes
4. AI schedules 5–10 posts/day automatically via TweetHunter
5. At 7 posts/day that's 210 posts in 30 days. Even if only 2% go viral, that's 4 viral posts. One viral post = 50K–200K impressions minimum
Days 4–7: AI builds your product in 48 hours
6. Prompt AI to write a 80–120 page ebook on your niche in under an hour
7. AI designs the cover, formats the pages, exports as PDF
8. AI writes the entire sales page and checkout page copy
9. AI builds your Whop or Gumroad store in 30 minutes
10. Price it $197–$497. Total cost to create: $0. Total time: 2 days.
Days 8–20: AI runs the entire sales machine
11. TweetHunter's AI auto-DMs fire to every liker and commenter 24/7 while you sleep
12. AI writes the DM sequence : free lead magnet offer, follow up, pitch
13. AI generated the lead magnet too (short ebook or checklist, built in 20 minutes)
14. AI wrote every email in your follow-up sequence
15. Example: 1 post gets 500 comments → AI sends 500 DMs instantly → 150 click the free magnet → 8 buy your $297 ebook = $2,376 from one post, fully automated
Days 21–30: AI scales what's working
16. AI identifies your top performing posts and generates 10 variations of each
17. AI writes a second upsell ebook at $497–$997 in 15 minutes
18. AI handles objections in DMs automatically
19. You're not doing anything manually at this point
The conservative math:
> 200 AI-sent DMs per day × 30 days = 6,000 DMs
> 50% click AI-generated free lead magnet = 3000 leads
> 1.5% buy $297 AI-built ebook = 45 sales
* 25% take $497 AI-written upsell = 11 upsells
* Total: $13,365 + $5,467 = $18,832 in 30 days
That's the floor. One viral post can do $5K–$10K in 24 hours alone.
Every product — AI.
Every post — AI.
Every DM — AI.
Every sales page — AI.
Every follow up — AI.
Just set it once and collect.
Comment "X" and I'll send you the full system.


English
Jurgen Dauk retweetledi

Out now! Additional workbook free!
Order The Leadership Operating System by Jürgen Dauk today and get the Workbook for free
Order here amazon.com/dp/B0GX2TNS92/
Connect with Jürgen (linkedin.com/in/juergendauk/) on LinkedIn and he will send you the Leadership Operating System Workbook for free.

English

Out now! Additional workbook free!
Order The Leadership Operating System by Jürgen Dauk today and get the Workbook for free
Order here amazon.com/dp/B0GX2TNS92/
Connect with Jürgen (linkedin.com/in/juergendauk/) on LinkedIn and he will send you the Leadership Operating System Workbook for free.

English

I'm going to delete this post in 48 hrs...
Because I just dropped the most BRAIN-DEAD creative strategy for scaling Facebook ads in 2026.
This is the exact TOP-TIER system we use to find winning ads at scale just by copying proven concepts from other industries and let AI do the job for us.
We charge $10,000/mo to do this for clients…
But today, I'm giving it away 100% FREE.
Like + Comment "BRAIN" and I'll send it to you.
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