Jason Dettbarn 

I wasn't planning on sharing this today but since the news leaked, I feel obliged to comment: I've raised over $200M in my career and have learned a lot about what works & what doesn't. This time around, I decided to do a few unconventional things. First, I decided to forgo the silly tradition of raising a round privately and only talking to a small handful of folks. The major benefit of making our pitch public was that I could cast a wide net and find the exact right investor for us. Our public pitch was viewed 1.7M times on Twitter. From that, I received 1,010 preliminary offers to invest which led to 170 committed offers. Secondly, another unconventional thing I did was spend weeks in back-to-back meetings really trying to get to know investors and finding the right fit. I did reference checks. I did diligence. I did my homework. Rewind is my life's work and expect to spend decades pursuing our vision of giving humans perfect memory. The firm I choose to work with in this round will be a relationship I have for decades. So, ultimately, I chose NEA. Their long-term orientation is evident in the fact that their funds last 15 years, unlike the typical 10. Not only that, but they commonly are buyers, not sellers at the IPO. Lastly, their unbelievably positive references made it clear they are the partner I want to be working with for decades to come. Ultimately, this meant I had to turn down offers to invest from 61 investors who offered valuations greater than $350M, including 22 investors who wanted to invest at a billion dollar valuation, which would have made us a unicorn. I'd much rather have a partner who believes in building a big business in the long-term, than simply one who wants to win a hot deal today.