Jessica Shepherd

📢 What are the best ways for schools and trusts to communicate with parents and carers? Read a new joint report from @eduriocom and Sparrowhawk Communications: lnkd.in/eaFEys-v Full report: lnkd.in/e9bVQwtV #parentengagement #educationcommunications

As research reveals families feel informed about what’s happening in school, but not always listened to or understood, here are key lessons from trusts with strong reputations for building positive relationships with parents schoolsweek.co.uk/5-lessons-from…

I’m so honoured to have been named as one of the UK’s 50 highest impact independent PR consultants. Thanks to @PRCavalry @RodCartwright @PRCA_HQ @CIPR_Global @PRovokeMedia and all the judges #educationpr provokemedia.com/latest/article…

📢 'Crucially, don’t neglect your own emotions. Seek support if you need it and accept it if it’s offered' @jessshepherd1 buff.ly/Gkfkzd4

Six tips to communicate a negative inspection report. My piece in @SchoolsWeek

Some lovely ideas here and great to hear a positive side to the debate on AI theguardian.com/education/2025…

The Francis Review must usher in the age of digital assessment schoolsweek.co.uk/the-francis-re…

School trusts often ask what makes a good newsletter. How long should it be? What kind of content? How often should it go out? Here are a few basic tips to get your trust or school started. Email if you'd like more. Jessica@sparrowhawkcommunications.com lnkd.in/eSdZDxg2

Education comms campaigns may not always have large budgets, but there is so much we can learn from the consumer campaigns that do. @Rhammified and Mel Hewitt will be quizzing @DannyRogers2001 author and editor of @PRweekUKnews. bit.ly/3XuaXxN

Were you listening to @BBCRadioKent earlier? Did you hear our brilliant students from Temple Ewell Primary, who's team have won a top engineering prize? Listen to the interview here: (skip to 12:16) bbc.co.uk/sounds/play/li… #AquilaTrustUK #PrimaryRocks #KentSchool #edutwitter

'Fewer than one in five governors and trustees surveyed say that community engagement is a top-three priority for their local governing body or trust board' 🔎 @GovernorHub's Ellie Cheshire buff.ly/3RHsmzK

Asking for input from your community when deciding on school policies can be helpful – but how you set your survey up will be key to gaining useful insights, says deputy head @lukeramsden99 as he shares tips from his own experience tes.com/magazine/leade…

Paywall lifted for an open day at The Times this weekend, read any content free until midnight tonight. Dive into superb articles from talented writers across news, features, sport, business and arts. Here are some of the stories I’ve done this year...

I have read in edtech pitches at least 250 times “we will be the Spotify of education” 🤔 Well now Spotify are planning to be just that techcrunch.com/2024/03/25/spo… #edtech

The FT is inviting young people aged 15-29 to take part in a global online discussion on AI in education that launches next month. Looks interesting. Info⬇️ Academics express confidence that they and AI can work together ft.com/content/c4b450… via @ft

From @danslee TARGET NICHE: The Daily Mail multi-channel approach could be the way forward for public sector WhatsApp Channels danslee.co.uk/2024/03/17/tar…

Of the many issues that need consideration as a Trust grows, standardising each school's website may not come high on the list - but it should do, argue these trust leaders. Really practical piece on a little-covered area of Trust growth from @DanWorth tes.com/magazine/analy…

Fantastic keynote this morning at our Communication Leaders Summit from @jon_severs of @Tes on the changing education landscape, the emerging strategic role for trusts, and how trusts are perceived by politicians, the public, and the sector. #CSTCommunication

🚨 New data available 🚨 Since 2021, we've collected in-depth data on the lives of over 13,000 young people. This data is now available for other researchers to browse and use! From mental health to levels of physical activity, find out what it reveals about this generation ⤵️

Parental complaints: DfE told urgent change needed to help schools tes.com/magazine/news/…