Jason McNellis

113 posts

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Jason McNellis

Jason McNellis

@jmaconanalytics

Passionate about data, technology and algorithms to enhance marketing. Gartner analyst covering AI and measurement methods that impact decisions. Views my own.

Minneapolis, MN Katılım Ocak 2015
58 Takip Edilen132 Takipçiler
Jason McNellis
Jason McNellis@jmaconanalytics·
just summarized one of my sessions from Gartner's virtual 2020 Marketing Symposium. Thank you to the hundreds and hundreds who attended "Build a Best-in-Class Marketing Analytics Strategy"! A special callout to a few who made an…lnkd.in/ddX38Gh Cmo.com
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Jason McNellis
Jason McNellis@jmaconanalytics·
If you are an “algorithmic marketer” focused in the US, your machine learning models have likely never been “dumber” than they were in March, though April may unfortunately be a close second. But it doesn’t need to be that way. As…lnkd.in/eyP3YPc lnkd.in/e3UmnTA
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Jason McNellis retweetledi
@augieray@mastodon.social
@[email protected]@augieray·
"The brands the emerge from the period uncertainty won't be the ones that offered the most effusive expressions of care but are nimble enough to listen & respond to the needs of their customers." Marketers Deploy Customer Listening During #COVID19 Pandemic blogs.gartner.com/augie-ray/2020…
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Jason McNellis
Jason McNellis@jmaconanalytics·
I'm excited to announce my latest research report: Turbocharge Your Marketing And Personalization With These Three AI Algorithms (subscription required) Special thanks to six of my connections who shared some of their time and exp…lnkd.in/eEfa6QV lnkd.in/ePGCXWb
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Jason McNellis retweetledi
Lizzy Foo Kune 🏄‍♀️📊
Lizzy Foo Kune 🏄‍♀️📊@lizzyfookune·
The presentation that @jmaconanalytics put together on how to analyze your data is a lot of fun. Check out, "Numbers Are Not Equal, Which Will You Bet Your Marketing Dollars On?" at 2:15 in Ballroom A. #GartnerMKTG
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Jason McNellis retweetledi
Aaron Goldman
Aaron Goldman@AaronGoldman·
“We all know shark attacks correlate to ice cream sales but not because dairy-fed humans taste better.” @jmaconanalytics on the pitfalls of retrospective studies. #gartnermktg
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Jason McNellis
Jason McNellis@jmaconanalytics·
Vendor content varies a lot in quality. This one is far above average. I wish more vendors and experts systematically quantified their experience. #mmm #marketingmeasurement
Analytic Partners@AnalyticGlobal

Are your #promotions not producing like they used to? Promotions' have had a higher ROI than #advertising but Analytic Partners' ROI Genome has shown that this has reversed, with media now 35% more efficient on average! Download the report now goo.gl/sZbpCB

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