Joel Rightler

I was drowning. Toddler at home. Day job. Side projects. Brain that wouldn't shut up at night. Every productivity app died within two weeks. They all asked me to organize first. So I built Sukima. It's live on Product Hunt today.

@seraleev I got my android app approved first time I submitted it last week! Hopefully it will open the door to some growth. It looks like the “android users don’t pay” stereotype is finally changing!

Google Play In-App Purchase Revenue is up +14%. And I want to tell you about one of the main reasons. A year ago Google made a bold move, they started cleaning up the store. In just one year the number of apps dropped by 47% (!!). Guidelines became stricter than the App Store. Many developers left because of the tougher review process. Scammers got hit the worst, they simply shut down. Google started linking accounts, auditing builds, running multiple post-review checks. This raised trust in the store. Google Play went from a dumpster to a reliable marketplace. And people started spending more.

Lesson from launching my app last week: I was leading with the wrong half of the value prop. Hero copy talked about the input ("get everything out of your head, the AI does the rest"). Every productivity app in 2026 says this. Table-stakes language. The differentiator was buried in feature #3. If your hero copy describes what users DO, that's generic. If it describes what they GET, that's the pitch. Lead with the output. Always.

@5Solas Oh man, someone I follow is asking about productivity apps.. I made one! It’s barely a month old, Sukima.ai

What are the most useful productivity and budgeting apps you use?

Most "time management" advice solves the wrong problem. You don't have a time problem. You have a "what do I do with the time I have" problem. 15 minutes between meetings? You scroll. An hour at home before bed? Same. The bottleneck isn't capacity. It's the cost of the choice. Most apps make this worse by handing you a list and saying "good luck."

@recap_david newsletter

I know a guy running a $2K/month local newsletter business with 4 AI Agents. It's called 'Spokane Pulse" and has 7,400 subscribers, 47.5% open rate, ~11% CTR. Here's how the agents work: → A Growth Engineer agent scrapes every local news site, subreddit, and event calendar at 6am daily. It also manages all the Facebook ads for the subscriber growth → A Content Director reads the database and writes the weekly newsletter in his voice → A Sales Director handles every inbound advertiser — email back-and-forth, package pitching, AI-generated ad creative → A CEO agent orchestrates all three and reports back to him The result: a real local media business that runs like a company instead of a stack of cron jobs. This business is live and real (you can check it out yourself (link in comments) If you want the full course giving away the exact blueprint, do this: Like this post + Comment "NEWSLETTER" (must be following so I can dm) I'll send you the complete course and the city-by-city playbook — see video below.

The strongest accounts here aren't the loudest. They're the ones with a real voice. Their own ideas, their own way of seeing things, their own rhythm in how they write and reply. You don't chase what's trending. You build a lane other people want to follow. That's what keeps an account alive past the first viral week. Posting on X isn't a numbers game. It's a discipline. The discipline of thinking clearly, writing honestly, and showing up as yourself, over and over.

marketing is 67 times harder than making apps

@LeadingReport Overdosed*

George Floyd passed six years ago today.

A week ago I launched Sukima on Product Hunt. Honest numbers from the seven days since: Product Hunt: 2 upvotes Android version live in the Play Store Full rebrand shipped in 24 hours when I realized my positioning was burying the value LinkedIn rebrand post: 37 impressions, 1 reaction X rebrand thread: 89 impressions, 1 profile visits New paying subscribers: 0 New signups: 0 Building solo without an audience means most of week 1 looks like this. Silence. The instinct is to declare it dead or pivot to whatever is trendy this month. I don't think either of those is the right move. The right move is the slow one. Keep shipping, keep posting, keep extracting lessons. Audiences compound on a curve that punishes you for the first 90 days and rewards you for everything after. Week 2 plan: posts here and on X, video content in production, parallel customer development on a second project to diversify the bet. If you are building solo without distribution, you know exactly what this week feels like. Drop what you are shipping and what you are stuck on. Solidarity helps.

@farmingandJesus Without hesitation.

Christians, would this be grounds for divorce?

A boost would have been nice to have but the apps that make it need to crack the distribution code. But that’s always been the case, some just got a little head start before. Having flopped several ecom businesses and a couple irl IT consulting businesses: marketing, distribution, and name recognition have ALWAYS been the bottlenecks.

ASO is dead. No more organic boost in the first 3 days after launch. 100K+ new apps every month and growing. Thanks, vibe coding.

@athcanft How do you find ideas for B2B apps? I watch guys like @gregisenberg and feel like I’m completely disconnected from the “business” world to know what a good and helpful saas would be. I don’t live in the world of spreadsheets and CRMs.

in 2025 it was my dream to be an app founder in 2026 i have that dream it took about 6-8 months sinking money into my first app, learning marketing and how to turn a profit then it finally clicked with tiktok ads, and for the past 6 months i’ve been a full time app founder i’m not sure why i kept going to be honest, because for 6-8 months straight i was burning cash and not seeing any results whether i kept going out of arrogance or perseverance i don’t know but im very glad it all worked out now i want to move towards b2b saas, because its lower churn and more rewarding ive got a couple b2b web apps that have done a combined ~$4,500 in the past 6 weeks getting there, but it’s a totally new industry for me - and i wonder whether im getting shiny object syndrome and should just stick with mobile apps who knows, who cares, it all works out in the end

@seraleev Bill gates circa 1984

Went to the optician today. Looked at their software UI. One question: who designed this?

@elonmusk Says the guy who refuses to ban porn on this platform!

Please post a bit more positive, beautiful or informative content on this platform

@DanKulkov Do you have a way for me to stitch my own videos? I have 10 hooks, 10 b rolls, 10 CTAS, any way to automate stitching?

ai hook + your b-roll = 100 tiktoks in 5 minutes clipspal.com free to start

yeah bro i didnt want to spend 30 mins on tiktok so i automated it bro yeah it took me 100 hours but its automated bro the views? yeah i average 100 views per clip yeah it's full automated bro

As a teeny tiny account I’ll be happy to pick up the slack. The void needs shouted at and I’m here to oblige.

@seraleev Ah, lovely! But how to grow my X audience? Everyday it’s like shouting into the void and hearing nothing back.

Over the last 6 months we rewrote 2 Swift apps in Kotlin Multiplatform Now every time I start a new app I answer 2 questions: - photo/video apps → Swift - everything else → KMP As an entrepreneur I just don’t see the point of Swift-only when you can go cross-platform at the same quality

@adamlyttleapps The struggle is real. I am already waist deep in another app and Sukima is barely off the ground, if at all

Prepping v1.0 and already thinking about the next app Stop it Adam!.. FOCUS on MARKETING 🤦‍♂️

sukima.ai iOS · Android · Web. Free to start.

Launch-day numbers aren't a verdict on the product. They're a verdict on whether the front door communicates what's behind it. Most underperforming launches are positioning problems, not product problems. Link to the new front door in reply 👇

Three days ago I launched my app on Product Hunt. It bombed. Two upvotes by mid-morning. No comments. Here's what I learned in the 72 hours that followed. 🧵