Fizzy
825 posts

Fizzy
@johnmeyerscale
IF YOU ARE READING THIS, TEST MORE CREATIVES!!
Katılım Aralık 2023
89 Takip Edilen1.2K Takipçiler

3.5k active ads, but it’s this kind of “low-fi” customer review…
A 42-year-old woman with under-eye bags for 10 years.
30 days of use, zero filters, a before/after that hits hard.
Why does this convert better than your $10k productions?
- Raw social proof: an unedited Facebook comment. It feels real, not marketed.
- Psychological anchoring: mentions age (42) + a specific pain point (puffiness). The target audience relates instantly.
- Built-in upsell: the customer says she already ordered the night cream. That validates the product’s LTV.
It’s not pretty, but it works. Clean design doesn’t matter, trust does.
The next move?
Once your acquisition is working with this kind of UGC, use Moonbundle to package these best-sellers into irresistible offers and boost your AOV without touching your prices 👉 apps.shopify.com/moonbundle

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@mrbrandowner @jforjacob yes im still waiting for my dick enhancing shilajit, hurry!
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@jforjacob Yeah same but our agent told us to split the shipments in the 6th of March
We still risked it tho

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📂 Ecom
┃
┣ 📂 Idea
┃ ┣ 📂 Problem Discovery
┃ ┣ 📂 Market Research
┃ ┣ 📂 Competitor Analysis
┃ ┗ 📂 Trend Validation
┃
┣ 📂 Product
┃ ┣ 📂 Sourcing (alibaba)
┃ ┣ 📂 Sample Testing
┃ ┣ 📂 Formulation / Design
┃ ┗ 📂 MOQ Negotiation (mandatory)
┃
┣ 📂 Branding
┃ ┣ 📂 Brand Name (short & sweet)
┃ ┣ 📂 Domain (godaddy)
┃ ┣ 📂 Logo & Identity (pomelli)
┃ ┣ 📂 Packaging Design
┃ ┣ 📂 Brand Book / Story (ai)
┃ ┗ 📂 Photography Direction (ai)
┃
┣ 📂 Store
┃ ┣ 📂 Shopify Setup
┃ ┣ 📂 Theme & Design (elixir theme)
┃ ┣ 📂 Product Pages (section store)
┃ ┣ 📂 Checkout Optimization
┃ ┗ 📂 App Stack
┃
┣ 📂 Supply Chain
┃ ┣ 📂 Inventory Management
┃ ┣ 📂 Warehousing (ecomflow)
┃ ┣ 📂 3PL Setup (ecomflow)
┃ ┗ 📂 Customs & Import (ideally not)
┃
┣ 📂 Legal
┃ ┣ 📂 Business Entity (USA LLC)
┃ ┣ 📂 Trademarks (pre-check)
┃ ┣ 📂 FDA / Compliance
┃ ┣ 📂 Terms & Privacy (ai)
┃
┣ 📂 Launch
┃ ┣ 📂 Influencers (social snowball)
┃ ┣ 📂 PR Outreach (Instagram dms)
┃ ┣ 📂 Social Media Hype (Reels)
┃ ┗ 📂 Launch Day (launch asap)
┃
┣ 📂 Paid Ads
┃ ┣ 📂 Meta Ads (in-house)
┃ ┣ 📂 TikTok Ads (agency)
┃ ┣ 📂 Google / Shopping (agency)
┃ ┣ 📂 Creative Strategy (ai)
┃ ┗ 📂 Retargeting
┃
┣ 📂 Creative
┃ ┣ 📂 Static Ads (jpegsmafia)
┃ ┣ 📂 UGC Scripts (claude)
┃ ┣ 📂 Video Ads (agency)
┃ ┣ 📂 AI Image Generation
┃ ┗ 📂 Ad Iteration System
┃
┣ 📂 Organic
┃ ┣ 📂 Instagram (hire girl with taste)
┃ ┣ 📂 TikTok (hire ideal customer to run)
┃ ┣ 📂 Twitter / X (not needed)
┃ ┣ 📂 SEO & Blog (slowly builds)
┃ ┗ 📂 Community Building (irl stuff)
┃
┣ 📂 Email & SMS
┃ ┣ 📂 Welcome Flow (set & forget)
┃ ┣ 📂 Abandoned Cart (set & forget)
┃ ┣ 📂 Post-Purchase (set & forget)
┃ ┣ 📂 Win-Back (set & forget)
┃ ┗ 📂 Campaign Calendar (agency)
┃
┣ 📂 Conversion
┃ ┣ 📂 Landing Pages (agency)
┃ ┣ 📂 Offer Strategy (keep calendar)
┃ ┣ 📂 Bundle Pricing (AOV)
┃ ┣ 📂 Trustpilot strategy (for exit)
┃ ┗ 📂 A/B Testing (cro agency)
┃
┣ 📂 Increase Revenue
┃ ┣ 📂 Optimize AOV
┃ ┣ 📂 Upsells & Cross-sells
┃ ┣ 📂 Subscriptions (stay ai)
┃ ┣ 📂 Limited Drops (build scarcity)
┃ ┗ 📂 Wholesale / B2B
┃
┣ 📂 Analytics
┃ ┣ 📂 Ad Performance (motion)
┃ ┣ 📂 LTV:CAC Ratio (must)
┃ ┗ 📂 Overall Finances (triplewhale)
┃
┣ 📂 Retention
┃ ┣ 📂 Customer Education (ebooks)
┃ ┣ 📂 Loyalty Program (email)
┃ ┣ 📂 Unboxing Experience (stickers)
┃ ┣ 📂 Referral Program (snowball)
┃ ┗ 📂 Customer Support (outsource asap)
┃
┣ 📂 Distribution
┃ ┣ 📂 Amazon (setup asap)
┃ ┣ 📂 Retail Partnerships (prep deck)
┃ ┣ 📂 Go International (set localize)
┃ ┣ 📂 Affiliate Program (snowball)
┃
┣ 📂 Brand Growth
┃ ┣ 📂 Product Line Extension (AOV)
┃ ┣ 📂 Collabs & L. Editions (brand value)
┃ ┗ 📂 Athlete / Creator Deals (brand value)
┃
┣ 📂 Scaling
┃ ┣ 📂 Hiring system (hire HR)
┃ ┣ 📂 SOPs & Automation (notion)
┃ ┣ 📂 Agency Partners (hire & fire fast)
┃ ┣ 📂 Global Logistics
┃ ┗ 📂 Exit Strategy (sellwasabi)
Share this. Bookmark it. This is the roadmap.
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I'm moving my business off Meta after 6 years & millions in spend.
Built my whole career there.
PPL model, team of 20+, millions in spend.
Then GEM/Andromeda rolled out and everything broke...
Creatives that used to run for weeks now burn out in 48 hours
Ad sets die the second you try to scale them.
Off-target leads showing up even with strict radius settings and Advantage turned off
Like completely different states, nowhere near the targeting zone
Tried everything... but nothing.
New accounts, new creatives daily, every structure combo Meta reps recommended
ABO, CBO, Adv+ on/off, broad vs narrow
Nothing stabilized
Performance swings so hard day-to-day that budgeting became a coin flip
Evne lost tons of clients cause delivery stopped being predictable
The whole model just became nonviable
But I don't hate Meta
I wish I could go back imo.
But after months of burning budget with zero consistency, I had to step away until it stabilizes.
If it stabilizes...
This isn't my story, but worth sharing.
(you might even know him)
Meta built his entire business and now he's rebuilding somewhere else.
Crazy how one update can nuke 6 years.
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Current meta ads structure this Q1 & it’s ripping vs everything else
Testing campaign: ABO
Each ad set = one new concept
$100/day budget per ad set to start
Why test in ABO? I want a spend on everything. Unprofitable spend isn’t wasted spend as it contributes to learnings which = higher win rate
ABO is also easier visible easier to manage than fucking around with all of the min spends within ad sets in a CBO
If ad sets are hitting KPI, scale the budget on the ad set.
I have no strict rules on % increases, that’s all fluff. Just scale the budget based on data and conviction
Scaling camaign: Cost cap CBO
Keep the winners active in ABO, but also rotate into this campaign.
Look at average CPA on winning ads in your ABO, use this as your starting CC.
Inflate the campaign budget - example starting budget 5k/day
You’re trying to spend as much as possible, but you have a safety net with the cap in place.
If demand is low/performance is bad, spend will drop.
If it’s good, it’ll spend and scale.
If you want more spend through it, increase campaign budget or increase cost caps.
Lander campaign - ABO
I also run a dedicated campaign for testing new pages.
If I’m doing a batch test of landers, I’ll take my current best performing creative.
If I’m testing 3 pages, I’ll launch 3 ad sets.
All will use the same creative, only difference is which URL I’m sending it too.
Easy way to split test pages in the ad account.
Wallah 🥷
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@wiltoncreates manus suck my small but thin dick, thats what i wrote
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@ZaynnS7 @therifinoecom you live in ashton asoke brokie dont write too much here, i know where you live brokiiiiie
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@johnmeyerscale First step would be uninstalling LL and installing DOTA2
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