Jonathon Cole
300 posts







I went viral for the wrong reason. I tweeted about Slacking an employee on his wedding day, logged off for nearly 48 hours to observe Passover, and returned to 1.9 million views and over 600 (mostly) angry comments. People criticized my intent, my leadership, and most importantly, the culture of the company I’ve spent five years building. I understand where they’re coming from. At Triple Whale, we pride ourselves on the passion each employee brings to work. It’s at the core of everything we do. And that excitement is contagious. It makes showing up every day a treat for me. But one of our values is also to act like a mensch — to operate with honor and integrity, and to respect both our customers and each other. I take that very seriously. So I’ll be the first to admit that my excitement got the best of me here. And for that, I’m sorry. To the employee I never should’ve messaged, and to all of Triple Whale, for not upholding that value. I care a lot about this company. Probably too much sometimes. This was one of those times. And it’s on me to set the tone — and I’ll be better. For myself, for Triple Whale, and for the ecosystem I care so much about.



A self-driving car in Austin killed a mother duck, sparking neighborhood outrage techcrunch.com/2026/04/08/a-s…



@WHOOP just filed a lawsuit against us. A $10B company with 800+ employees is scared of us, a 20-person team making health tracking accessible to all. Rather than focusing on product and innovation, Whoop has decided to use its newly raised capital on lawfare. In this video, I share our side of the story, explain why their claims are baseless, and why we believe fighting back is the right thing to do.








Just reflecting on how great it is to go to downtown Denver. Avs tonight, Nuggets on Friday and Sunday. Rox opening day. 63k for Soccer today. Endless bike paths. My oldest son has been downtown for four years. Love downtown Denver and only gonna get better with Burnham Yard. One of the best cities in America. Excited to be there again tomorrow.












