Mackenzie Jump

@Mkp0e @Capitaldemarca #NKU205 #ICMKTG I think this is a great campaign! I also think that users of the app who enjoy watching soccer will be sure to take advantage of this promotion.

@Capitaldemarca 1. While you may not associate the World Cup with Mcdonalds, they have a great cmapaign right now with Hisense that helps bring more traction to their loyalty app by giving consumers who use thier app a chance to win a ticket to the World Cup or a Hisense TV! #ICMKTG #LWUstrategy

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca @CocaCola #ICMKTG #NKU205 I think a local business that would succeed by marketing around the World Cup is @graeters. For example, they could create and market a soccer themed ice cream flavor, or offer promotions in store related to some of the games. (2/2)

@Capitaldemarca #ICMKTG #NKU205 For the World Cup this year, @CocaCola is doing a tour of 50+ countries with the World Cup trophy for their ‘Believing is Magic’ campaign. I think this will succeed in the market because by touring a many countries, it’s a great way to spread their name. (1/2)

@julia_dorne @LaurelAynne #NKU205 #ICMKTG I am also grateful for the advances in technology! Without them it would be a lot harder to conduct market research, analyze trends in markets, and even advertise!

@LaurelAynne #ICMKTG #LWUstrategy I am very grateful for the continuing advances in technology. In 5 years, I hope to be a member of a firm that continuously adds to the company in a positive and way.

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #NKU205 #ICMKTG 2. My ideal role in marketing 5 years from now is to be working for the marketing team for a professional baseball team. I would like to find new and creative ways to market sports to attract record breaking audiences even for an unpopular organization.

@LaurelAynne #NKU205 #ICMKTG 1. As a future marketer, I am most grateful for the many mentors I have heard from in my classes as well as the many opportunities I have been given, from internships to technologies to learn the ups and downs of different markets today.

@SkySulli7 @BryanTMcLeod #NKU205 #ICMKTG I agree! While freedom of speech is important, I think that it should be equally important to everyone. It wouldn't be fair if a celebrity posted something that violates rules with no consequences, but someone else posting the same thing and getting a ban.

@BryanTMcLeod Celebrities creating social media sites is also okay as long as they follow the set rules they have in place equally to all users, including themself. Freedom of speech is important but at the end of the day a social media platform is also a business that needs users to profit.

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod #ICMKTG #NKU205 When celebrities make a new account on a social media site, I think it is okay, as long as they follow the same set of rules we all follow. It becomes unfair when they violate rules without consequences, while if we were to do that we would likely be banned. (2/2)

@BryanTMcLeod #ICMKTG #NKU205 I don't think that social media companies have too much power in establishing their rules and regulations. However, I do think social media sites can sometimes be quick to ban users who aren't celebrities for violating terms. (1/2)

@julia_dorne @AlexKrallman #NKU205 #ICMKTG I agree! Not only do customers get to see the products first through Live, but they also have the advantage of not having to leave the house to look at the product, making it very easy to go and pick up the product.

@AlexKrallman #LWstrategy #ICMKTG I would invest in Facebook Live Shopping because I have been a part of one before and I’ve seen it be very successful. It allows customers to see things that they like at every angle and buy it immediately. It’s easy and not very expensive for the business.

@AlexKrallman #NKU205 #ICMKTG I would invest in Facebook Live Shopping. Most buying is done online nowadays because it is more convenient for consumers to shop from home. Brands should use this platform because it could attract more customers looking for a convenient shopping experience.

@Mkp0e @LaurelAynne #ICMKTG #NKU205 I think this is a great way to market for halloween because of the design. Including a halloween character while also incorporating an image of the flavor is a very creative approach!

@LaurelAynne 1. Mcdonald's bringing back "Boo Buckets" will not only be enticing for kids but also nostalgic for older consumers since it was introduced in 1986. 2. Fanta has done a great job with their seasonal branding as they change their packaging for Halloween #ICMKTG #LWUstrategy

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne (2/2) #ICMKTG #NKU205 One example of Halloween Marketing is from Heinz. They made their Ketchup bottles say “Tomato Blood” for halloween. I see this as a marketing win because changing their label for halloween is a very creative Marketing strategy!

@LaurelAynne (1/2) #ICMKTG #NKU205 I think this return will stand out from the competition. Many adults around the world love things that are ‘nostalgic’ to them, so I think if they find a product that reminds them of their childhood, they are likely to purchase it.

@DevonOakes8 @CopywriterBob #NKU205 #ICMKTG I think this is a great approach! I have always prioritized my mental health over school and taken mental health days, but it often puts me behind on work and causes me to miss lectures. I think that giving students a day to de-stress can be extremely beneficial.

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob (2/2) #NKU205 #ICMKTG I actually have a friend at #WVU who is the president of a mental health club aiming to reduce stress among students on campus. This is a great approach for students to connect with peers who share similar stories in a safe environment.

@CopywriterBob (1/2) #NKU205 #ICMKTG Universities should make students feel included and welcome to share stories of mental health struggles in a safe space. No student should feel like they are alone in their struggles, and hearing someone else's story may help others open up and get help.

@sophiagraziotto @LaurelAynne @OldNavy This is a great way for a company to promote heritage. If a Hispanic consumer sees this product on the shelf of a store, they are likely to purchase if they know the designer comes from a similar heritage that they do, and that profit will benefit their culture. #NKU205 #ICMKTG

We've seen good 🤩 and not-so-good 😣 examples from brands who campaign during National Hispanic Heritage Month. Let's discuss these exemplars for Week 3️⃣ of #ICMKTG. #WVU315 #WVU389 twitter.com/Capitaldemarca…

@Capitaldemarca #NKU205 #ICMKTG 2. A brand that is using Heritage Month as a personal campaign is @Target . This campaign is effective because the company is supporting Latinx-owned companies by putting their products on shelves at stores, where their products can be seen by more people. (2/2)

@Capitaldemarca #NKU205 #ICMKTG 1. I think that brands can more efficiently reach this large market by getting a better understanding of what members of this market want to see and ways in which they want to be helped. (1/2)

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy