Kit

@kenanhsaleh @a16z @speedrun Would love to chat!

I'm opening my calendar for 1:1 office hours today and next Friday Applications for the next @a16z @speedrun cohort open next week - come AMA before they do. Happy to chat about your idea, fundraising, or application strategy Reply and I'll DM a Calendly link for 15-min slots

The talented @bennyyyang improving Gabble one day at a time 🚀

@Jibran_05 Legend

I practice what I preach

Human data is a big game, and you’re not playing it

This must be the one tweet I've seen everyone on tt collectively drag

@tadasgedgaudas Yessirrrr

That's why, ladies and gentlemen, we build data companies :)

@BlasianHokage Thank you. high praise from an actual goat

@kitakinluyi Consumer goat. Consumer is where all end value is created, and such where all important data is also created

@praneshbuilds gonna dm u bro

@kitakinluyi oi let's grab a drink today i got rlly good news i wanna share w you

@faionur 🚀🚀

data is the moat... watch out for @kitakinluyi and gabble 👀

@kitakinluyi FACTS ON FACTS ON FACTS

@Jibran_05 Lets gooooo

@kitakinluyi Gabble doing some crazyyy consumer things rn excited to see where it’s headed in the next few weeks 👀👀

@jorgetheyounger Great question. Think this will lend itself to a lot of consumer platforms heading in the direction of paying people for their data in novel ways. The company Neon is a great example. neonmoneytalks.com

@kitakinluyi Mercor works because it's an explicit contract to train AI which you in turn get paid for - will people accept their data explicitly being sold as a byproduct of their usage of an app where they don't get any payment for the data they generate?

There are 2 types of B2C app opportunities: 1. Ad "Scam": This is purely a funnel play where a user sees an ad / organic content, downloads the app, goes through a 15-minute onboarding & pays at the paywall. 80%+ of users will not use the app again & this is the case with majority of App Store apps. You can make millions with this. 2. Building generational app: The app relies on organic user growth flywheel, providing real utility that cannot be disrupted or recreated overnight. Requires significant effort, funding & luck. You can make billions with this. I have attempted 2nd one multiple times (with no funding, solo) and failed every time. You're playing marketing + product + PMF game all at once. But this is the most fun game to play. The 1st one requires a deep understanding of direct-response marketing & human psychology. You're mainly going to play a marketing game. This is the most boring game to play, but fairly simple to succeed if you're not a bitch. Good luck, have fun.

@mrexits Bc all the successful founders r running their family office lol

You're more likely to be a partner at a VC fund if you failed at a startup then worked at a successful one Lesson in that

@dvassallo Could've been an article my guy

Since everyone is seeing who Garry Tan is today, let me remind you: WHY YOU SHOULD NOT JOIN Y COMBINATOR YC seems like a reasonable proposition. They give you some money to help start your business and promise you access to a community of people who can help you along the way. In exchange, they don't ask for much. The standard YC deal is $500K for 7% equity. That doesn't sound too bad, right? By the end of this post I will convince you that it's actually a terrible idea. ERGODICITY First, you have to understand a very important concept: in some systems, what's best for a group is not necessarily what's best for the individuals who make up that group. The total wealth of a group of people could be increasing while almost everyone in that group sees their wealth diminish. When this happens, we say we have a non-ergodic system. If the system were ergodic, what's happening to the collective would also translate to each individual. Silicon Valley is a non-ergodic industry (like Hollywood, book publishing, the music industry, and even your country's economy unless you're under full-blown communism). A non-ergodic system is not necessarily bad, but if you're not cognizant of the system you're in, you're going to get played like a fiddle. Those who benefit from the collective will take advantage of you while you, the individual, lose out. This is what YC will try to do to you. In fact, this is what YC has to do, otherwise it won't survive. Let me explain. LOOKING FOR TREASURE Imagine you're told there's a bunch of hidden treasure within a 100 acre area. What's the best strategy for finding some of it? One way is to pick a spot and dedicate your entire life digging as far down as possible in that one spot. You might reason that the deeper the treasure, the bigger the loot. You don't want to settle for a measly small treasure box. You want the full chest of diamonds buried near the earth's crust. This is your shot at glory. Another way is to use a search method employed by search and rescue teams. You divide the area into small squares and do a "reasonable search" in each one. You use probabilities and some common sense to guide how deep to dig, and then you move to the next square. If you encounter undisturbed compacted dirt, chances are there's no treasure beneath. If you run into bedrock, it's almost certain there's nothing below. So you use that information and move on. Your goal is to search the entire probable area as quickly as possible. Ideally within your lifetime. I'm sure you agree the first way is a dumb strategy. Almost every digger employing it will die treasure-less. But actually, it's only dumb for the individual treasure hunter. For a gold mining company, this is the optimal strategy. The company only needs one miner to hit the jackpot, and all the other miners can die penniless. If the cost of sacrificing an individual treasure hunter is low, the most optimal strategy is to recruit tens of thousands of them, allocate hundreds per acre, and make them dig all the way down to the earth's core. The treasure hunting economy would grow much bigger than if all the individual treasure hunters were optimizing for their own self-interest. Digging in one spot is a dumb strategy for the individual, but a very wise strategy for the collective. This is what happens in a non-ergodic system. We often hear politicians claim that the GDP of the country is growing, but all the gains are going to the 1%. This is the same thing. The wealth of a country could be growing while almost all its citizens get poorer. There's nothing inconsistent about this. The average is simply being dragged up by the freak outliers. The same thing happens in venture capital. The owners of the portfolio maximize their returns when the system is non-ergodic, because while the individual treasure hunter has one lifetime to strike gold, the VC portfolio has access to thousands of lifetimes: those of all the treasure hunters. PLANE CRASH YC will proudly tell you that you are more likely to end up with a billion-dollar business if you join them. That may be true. What they're more reluctant to tell you is that only about 50 companies met that bar out of the 4,000 or so that went through their program. That's 1.25%. To be fair, that's actually quite impressive. But let's say you have the stamina and willpower to go through YC three times in your lifetime. You'd still need approximately 26 lifetimes to hit the jackpot. See the problem? I don't know about you, but I want to be successful in this lifetime. I can't afford to rely on 26 lifetimes. But maybe you think you're special. You're not like those 3,950 dummies who failed. Maybe you are in fact special, but I wouldn't rely too much on that. Business is much more random than it seems. If business were predictable, YC wouldn't have a measly 1.25% success rate. You might think that those who failed still got something out of it. Maybe. But failure is a very expensive way to learn. You don't need to crash a plane to learn how to fly one. And whatever lessons come from going through YC are probably not very useful anyway, but more on that later. PIVOTS DON'T EXIST One of the bad lessons you get from YC is that there's a formula for success, and it looks like this: First you brainstorm. Then you come up with a good idea that can scale to a billion dollars (otherwise what's the point of getting out of bed in the morning?) Then you work hard until you find "product-market fit." And then if the signals from investors indicate you won't be getting a next round of funding, you start looking for a "pivot." This so-called formula is nonsense. Good ideas rarely come from a brainstorming session. They come from wandering about with an open mind until you stumble on an opportunity worth pursuing. Most of your ideas will be bad ideas, because unfortunately you're not a visionary genius. So the best way to find good ideas is to have many ideas, try them out, take what works, and throw away the rest. But this is not what YC wants you to do. YC wants you to pick an idea that has market pull (or the potential for it) and then dig a hole in the same spot until you reach the boiling magma. Because what if you stop digging just before you strike gold? When you're cheap and expendable, that's not an optimal strategy for the YC fund. You must go all in. Diversification is for your YC overlords, not for you. If you reach the magma layer and still have nothing, then you'd be encouraged to pivot. But that's not how you find business opportunities in the real world. You can't just say "I'm going to pivot" and suddenly a good opportunity lands on your lap from heaven. You get good ideas by embracing randomness for a long time, until something looks like it has a fighting chance of paying off. The pivot idea you were forced to come up with is extremely unlikely to be one. Your imagination is overrated. The YC execs didn't imagine Stripe or Dropbox or Airbnb. Random things came to them during demo days. The YC folks are smart because they know their imagination is limited. You should too. You can't just pivot a business idea. And if you're going to cherry-pick some pivot that worked out of the thousands attempted, you should stop reading now. Just go join YC. The second bad lesson from YC is the focus on the upside. If there's any formula for success in business, it's to focus relentlessly on staying in the game rather than hitting it big. Focus on the downside, and let the upside take care of itself. To thrive, you must first survive. To win the race, you must finish the race. But this is in tension with what YC wants you to do. They want you to dig deep to the middle of the earth, and if you don't come back alive, tough luck. You were a brave soldier, but now it's time for them to focus on the other 999 soldiers. YC is still alive, but you're not. Don't be a dummy. Don't be a bet in somebody else's portfolio. BUT YOU JUST WANT TO SELL YOUR COURSE!!! Aha, you caught me! It's true. I do sell something. I run a community for aspiring small-time entrepreneurs who are satisfied with reliably attainable mediocre success. The YC folks feel sorry for our joy with mediocrity while they're out there changing the world. And we reciprocate the emotion. So yes, I am promoting something that goes against everything YC stands for. But if you think YC is not also selling you something, I have a bridge to sell you. Maybe I'm being a bit too harsh though. Because what is it that YC is selling you exactly? Me, I charge you a one-time payment of $450 and you get access to my community, which includes live workshops, recorded classes, a group chat, and a few other things. It's very clear what I'm doing. I ask for money in exchange for access, and those who pay get access. Even my 9 year old understands it. But YC is not asking you for money. They actually give you money! It looks like you're the one selling to them. You're technically selling them a piece of your business, no? No, no, no. Hold on. The easiest way to see what YC is selling is to look at military recruitment. The military sells the narrative that serving your country is a noble endeavor. You'll get a shot at glory, and at the very least you'll gain some important life skills. You'll also get paid enough to feed yourself and cover your basic needs, but barely. The military wants to recruit expendable soldiers who will go out to the battlefield risking life and limb for the collective, while the generals with all the medals sit in an air-conditioned room giving orders. YC is no different. It wants to recruit wide-eyed young founders to pick a spot on the treasure map and dig all the way down through the earth's crust. Most of them will spend years or decades digging, and all they end up with is a ramen lifestyle. Usually bunched up with 4 roommates in a damp San Francisco basement living on takeout ramen noodles every single day. But hey, they're young. They'll have time to do adult things later, like starting a family or making decent money. And at the very least, they'll gain some important life lessons and make some good connections. Think about this for a second: the most successful business owners are typically in their 40s and 50s. Why is YC full of 20-somethings? Why aren't the 40 year old entrepreneurs taking up this incredible deal? YC will tell you it's because only the 22 year old kids can be true visionaries. BULL. SHIT. You're not a visionary. All those 4,000 kids who went into YC also thought they were visionaries, and where are they now? They're all in the startup cemetery, except for a dozen or so who despite the low odds managed to flip 26 heads in a row. The biggest indicator that YC is a bad deal is that only people who are easily duped take it. UNLEARNING IS HARD The best thing I learned about business is to avoid trying to predict what will work and what won't. YC knows this. That's why they only make small bets across thousands of businesses. But YC will try to teach you the exact opposite. Business is a lot more random than it seems. You can't treat it like a predictable project. You need to treat it like a financial investment. Instead of investing your money, you're investing your time, which is as scarce and as precious as money (if not more). Tell me, how do you invest your money? Do you pick one amazing stock, say NVDA, and put all your life savings into it? Of course not. You understand that finance is uncertain. What's good today might not be good tomorrow. There are hidden risks everywhere. And even if your stock pick doesn't go bust, the biggest gains are likely to happen elsewhere and you won't benefit from them if you're only exposed to one piece of equity. If you went all in on AAPL in 2022, you would have missed out on NVDA. Same thing in business. YC teaches you to try to be a visionary. When you fail... oopsie! Tough luck. The fund benefits from the non-ergodic nature of the system, but you're out years of your time. And that's not even the worst of it. You will have been taught things that not only won't work in the real world of business, but are actively counterproductive. You will have to unlearn almost everything. If you want to succeed in the real world (and within this lifetime), you need to try many small things, experiment, tinker, and build a portfolio of multiple income streams. You need to treat your time the same way you treat your brokerage account. You basically need to become a VC, but for your own ideas. To make the system ergodic, you must unleverage yourself from going all in on one thing and get access to many diverse income streams. The same way it's wise to invest in a broad ETF, you should be doing the same with your projects. YC will teach you the opposite, and you'll have to unlearn all of it. Unfortunately, unlearning is much harder than learning.

Introducing Lightreel 2.0 The first AI that tells you how to go viral - Trained on 200,000+ Reels and TikToks - Answers any marketing question - Updated every hour with new videos And, it’s now free to try 🫡 (PS — writing a UGC strategy for EVERYONE who retweets and comments their startup idea)

Ragebait is the easiest way to go viral. At least that’s what seems directionally correct. With the help of @Jibran_05, @bennyyyang, and I have been working on what content formats can make our app, Gabble, go viral. Given Gabble is a platform where you can argue with AI, ragebait content seemed like the best idea. We’ve been giving the AI loads of different voices and testing what personalities, hooks, and debate topics work best together. So far, the results show that the voice of “an old, angry white male” giving a crazy take on a controversial topic seems to work best. For example, “Did Jeffrey Epstein kill himself?” I then use a Snapchat-style hook for authenticity. Hooks like “No way this is for real 😭” or “Who made a racist AI?” have been working well. The scripts are the most important part here. The more outrageous the script, the better the engagement has been. My reaction has been equally important. I usually start the video off with my hand covering my mouth, which is a classic winning opener. The move from here is to iterate further on the videos with the most engagement and try to see what will finally go viral. More to follow…

@Jibran_05 @bennyyyang Soon 🚀

how to find your viral TikTok format this is day #4 of growing Gabble with @kitakinluyi and @bennyyyang Kit has been posting videos and each day we've been iterating on one small aspect each time - increasing the outrageousness of the AI - changing when in the script the AI starts talking - switching the framing ("Trump's AI", etc) and it's starting to finally pay off Lightreel suggested we use snapchat hooks to go viral (to be clear, I already had an idea these would work, but Lightreel provided a breakdown) and viewers are asking what the app name is, sharing the videos, and the likes:view ratio is quickly increasing instead of only considering views, we're looking at: - number of shares - engagement ratios - views relative to previous videos and it's starting to work I think Kit will have a 100k video within the next 2 weeks (and this is before our first creator even starts posting) (another tip: on your videos, comment "what app is that" from a different account, but do not reply right away. you want to seed the idea in other viewers so they start asking too, until eventually there's multiple comments asking the same thing. only then should you start replying) Lightreel AI prompt used to find this format (link in comments): "I'm building Gabble, an AI debating platform where users can debate against an AI. I'm making content that's supposed to be as outlandish as possible. Can you find me other creators doing fake snapchat hook formats, really search deeply and broadly and look at as many accounts as you can. I want you to really understand all the tiny details of what's working. Is there anything new they're doing recently? what topics mentioned do better in the snapchat captions? etc. Really think hard and pick up the subtle things."

@WasimShips 15 videos in a day only works if you’re operating multiple accounts. If you’re just starting, probs best to do 1 TikTok and 1 instagram account with 3-5 posts a day max. Then, when you have some traction, you can scale across accounts.

This Reddit user broke down the ONLY 3 ways to market your app 1/ Reels and TikTok Strategy > Shoot 15 videos daily > 50-75 videos to hit your first viral > No AI. No automation. Pure volume. Result: Faster learning curve = faster money 2/ Paid Ads Strategy > Immediate scale potential > Only path to consistent six figures monthly > Critical rule: Build organic proof first Why? > Your best organic content becomes your paid creative. > The posts that crush organically are what you run as ads. > Platforms: TikTok + Facebook/Instagram only 3/ The 30 App Strategy > Build 30 variations of the same core idea > Different markets, niches, or slight tweaks > Let Apple's algorithm do the distribution work The pattern: Volume beats perfection in app marketing Pick one strategy. Commit fully. Don't split focus.