Koby Wahnich

That dopamine hit of successfully scaling ad spend….😍 BUT, here’s the thing: 1. Scaled ad spend needs to be rationalized in real P&L outcomes 2. Proper measurement methodology is non-negotiable, especially as you reach greater levels of scale. Spoiler alert: it’s not your MTA solution. 3. Incrementally testing is important, but only if you can operationalize it in your strategy. Hot take (maybe): incrementality is wildly misunderstood and not utilized properly 4. Channel diversification is great but it is way more nuanced than you think. Do not overdiversify too early…do not try to diversify when it’s too late. 5. Product-channel fit is real. This is hyper unique to your brand, not what someone tells you online. 6. Scaled ad spend can expose bad strategies, bad ad units, and weak content strategy really quickly. Get back to your basics...the “sell me this pen!!!” type of thing. 7. At a certain scale, successfully increasing ad spend has a lot to do with understanding channel mix. Be the ’96 Bulls - you’ve got to have that 30 PPG scorer with a good supporting cast. Who’s grabbing those boards? Who’s setting the screen? Those things matter, too. Join the Operators Ads Masterclass this Wednesday, March 18th to find out more. I will be trying to cram all the above into a 5-minute lightning round and then will be sticking around to learn from so many amazing marketers and operators. THIS IS FREE, PEOPLE. Insane value and a no brainer. Here is an amazing list of people I will also be tuning in to see below:

@HenryCrochemore @kendallmav vsl

just built a swipe file of 58 VSLs actively scaling on facebook right now not theory, not 2021 examples current 7-8 figure ads that are printing today inside you'll find: → long-form problem → agitation → mechanism breakdowns → short hooks that stop the scroll in 3 seconds → on-lander VSLs built for warm traffic → hybrid advertorial + VSL structures → 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more you'll see exactly: → how they hook in the first 3 seconds → where the mechanism drops → how they stack proof → how they kill objections before the viewer thinks them if you're running ads this saves you weeks of testing if you're not, it shows you what winning creative looks like in 2026 rt + comment "vsl" and i'll send the full swipe file (follow for dm)

@mikefutia @cluely slides

So @cluely is getting 400k+ views with AI TikTok slideshows. And I just automated the entire system 🤯 AI selfie hook → listicle slides → soft CTA on the last slide. Rinse. Repeat. Scale. And now my n8n + Airtable system runs it on complete autopilot. Perfect for e-comm brands & SaaS companies who want to test this format without the manual grind. Here's why this format is blowing up: → AI-generated "selfie" as the hook image → 5-8 slides with tips, hacks, or advice → Text overlays generated automatically → Promotes product on the final slide → Music added automatically on publish 362k views. 462k views. 492k views. Same playbook, multiple accounts, fully automated. Here's what my system does: → Define your niche, tone, and content style in Airtable → AI generates slide text and hooks automatically → Nano Banana creates every image with text overlays → Preview and approve before anything goes live → Blotato publishes to TikTok on your schedule—with music No manual Canva work. No writing slides one by one. No posting by hand. What you control in Airtable: * Niche and content direction * Hook style and tone * Image aesthetic and reference images * Posting schedule (days + times) * Approval before publish Set it up once. Let it run daily. I recorded a full step-by-step tutorial showing exactly how to build this system. Want access for free? > Like this post > Comment "SLIDES" And I'll send it over (must be following so I can DM)

@alexgoughcooper @_alexg80_

As someone who runs an AI-first creative agency putting out thousands of ads a month, here are a few random thoughts on how we’re using AI in ad creative right now: 1/ Veo hooks are crushing in multiple accounts. Similar to image gen, I’ve found the best use case to be creating content that is intentionally unrealistic. For example: someone doing deep work in an office whilst the building is being demolished with wrecking balls, jackhammers, and explosions - but they’re unfazed because they’re wearing noise cancelling headphones. GPT can come up with the ideas + prompts if you give it creative examples (there's a ton of inspo on Twitter). And even if Veo can be tedious and difficult at times, it’s 100% a tool worth your strategy/editing team getting good at. Most (if not all) creative will be made through a tool like this within 12-24 months. 2/ I think the best use case for AI in creative right now is building Claude projects for UGC scripts, headlines, VSL scripts etc. trained on your data and segmented out by persona. All backed by good CONTEXT DOCS (the most important part). E.g. add a document with everything you know about generating static headlines, then plug that into the headline generation Claude project. The context is what separates one strategists’ AI outputs from another. Doing this exercise for all of the tasks in my strategy process has been 10x more impactful than any n8n workflow I’ve built or tried so far. 3/ AI-generated content is still the minority of the ads we put out. A lot of people are surprised when I tell them this given how we’re positioned, but the AI generation tools are just not good enough yet to take over non-AI generated content. That being said, our AI generated content output is increasing MoM and we’ve had tons of winners from Arcads, image gen, Veo etc. Higglesfield is also really good, probably the best at low production images right now and something I’ve been using a lot. 4/ The more AI content we see on the feed, the more bullish it makes me on ugly ads. AI ads work (when done right), but I think people will crave content created by actual humans - at least in the short term. Behind the scenes, organic UGC, yappers, authentic conversations, authority figures are all styles we’re pouring into because they’re difficult for AI to recreate. We’re running multiple shoots a month to get these. Combine with whitelisting (working v well currently) to make them feel even more organic. Right now, I’m looking into Triple Whale and Replit as that’s what people seem to be talking about. Don’t have full thoughts developed yet but I’ll post something about them once I've fully tested them. What else should I be looking into?

@Peter_Quadrel @_alexg80_

Easiest way to add diversity and leverage the best net new reach placement in the ad account. Just AInimate your statics for stories/reels. (Sound on)

@oliverwhudson BFCM 2023

Free eBook: The Ultimate 2023 Black Friday E-commerce Marketing Guide 🚀 This 127-page guide gives you the complete blueprint for a successful BFCM 2023. If you’d like me to send you a link to download it: 1. Like this post 2. Reply ‘BFCM 2023’ (Must be following)

@mtvmald send

I’ve spent over 2+ years studying TikTok Organic and have done 200m+ views So I created a dead-simple A-Z organic blueprint that I used to get my clients to $50k+ per month Like + RT and comment “SEND” and I’ll DM it to you for free (must be following or I can’t dm)

@Kubycazal tiktok

I found the latest & best TikTok Ads Strategy🚀 I tested many many strategies. Many many budgets. And finally, I found it!!!! If you want to get my new TikTok Ads Strategy : Like, Retweet and comment "TikTok"👇

seven years ago, I got my first sale online. today, I hit my first 7 figure month. i decided to create a “formula” that breaks down my ENTIRE operation. most gurus would charge u thousands for this. one rt and its urs that’s what my 14-year-old self would have wanted

@IstvanicMarin calc

I turned all my FB & eCom calculators into ONE big cheatsheet! [upgraded version] Includes: > BE & target ROAS > FB early indicators > Creative analysis > Funnel gaps > Daily/weekly tracker Easily worth $1000s but if you want it for free? Like+comment "CALC" and I'll DM it

@AdsPinterest pin

Every media buying guru tells you “do keyword research” but none of them ever tell you how. So, I've created a step-by-step guide on how you can find PROFITABLE KEYWORDS for Pinterest 📌 Using a secret FREE method. Like + comment "pin" and I'll send it (must follow)

Last month I made over $500k in revenue ($131k profit) with Facebook ads only. My ad strategy is so simple... I wrote it down in a PDF so you can use it too. Like & RT this tweet and I'll send it over now. (must follow or can't DM)

@mattepstein @jordansack 💀💀

Email hack to get 73% open rate... Send an abandoned cart email that says order confirmation. People will freak out that they accidentally placed their order and open your email.

@Dan_Chabert 20

@SEOKeval SEO

Stop getting outranked by your competitors I created a video breaking down 6 SEO strategies we use internally to help DTC brands surpass their competitors' rankings on Google I'm going to give it away for free today RT & comment “SEO” and I'll send it (Must be following)

@mattlarsenecom $$$

@alexgoughcooper creative