Krinal Mehta

@gaganghotra_ Had no idea. I left hometown at 16. Stayed in another city for 2 years before settling down in another one for 18 years. Probably should’ve left in 5, reflecting back. Good for you jumping off early.

july 2018 I left my hometown when I just turned 18 and time just flies - it's already 8 years wooowww!! so many flights to so many cities since then and nowadays it literally feels like I don't have any home from Melbourne to Sydney to Auckland to Singapore to Bangkok to Dubai and a lot of other cities but still nothing actually feels like HOME home!! everything is just a house : )

@dejanseo Apparently printed on the front page of a leading newspaper for hep haircut, blurred print from 2004 hard to see the blue highlights lol

@krinal Which boy band were you in my friend?

this is who runs this account

@suganthan Wait, so you DID visit Niagara falls?

Had the most incredible 10 days in Canada. What a ridiculously beautiful country. 🇨🇦 I’ll miss Tim Hortons, Chuck’s, the friendly people, stunning nature and surprisingly peaceful driving. Now back to Dubai for some proper shawarma and karak.✌🏽

Hello friends

@gaganghotra_ They also took much longer to realize the UX issues with initial version of brand radar. Now they seem to be pulling in all forces for Leitado, which tbh doesn’t have a ring to it

Ahrefs could have beat Profound but they were too slow to accelerate & pump out new features! Meanwhile Profound pumped everything into positioning and marketing -> winning nowadays in AI visibility tracking space!

@cyberandy @huggingface @WordLift @nvidia How did we not get to celebrate this in our last sync? Congrats 👏

🏆 We won the @huggingface Build Small Hackathon! Sangue e Grafi, our soap opera experiment combining SLM with KG, was named Bonus Quest Champion from 600+ submissions. Built with @WordLift it + @NVIDIA Nemotron. An encouraging signal for our work on neuro-symbolic AI. 🩸

Learnt this the hard way: Claude/ChatGPT in powerpoint is 10X more efficient compared to any other form including generating the same deck with same context using cowork.

Is your site sitting behind Cloudflare? If yes, Go to Security -> Settings -> Configure AI bot policies Under "Training" section make sure "Allow (do not block)" is selected. Do this before 15th of September. Why? From this date onwards, If you have selected the block training option, Cloudflare will block multi-purpose crawlers (specifically those that combine Search with Training) such as Googlebot, Applebot, and BingBot. This will destroy your SEO work. Take action and pass this on to your devops/developers.

Google AI Mode

@Bencera @sunnygg As a builder, I am rooting for you on one end, but on the other end I also feel as an end user (& a marketer) I feel like the messaging today is overselling. This kind of honesty that I can see you replying to folks on Twitter, might actually benefit your retention.

@krinal @sunnygg ugh will get better i promise

🤗

@sunnygg @Bencera I second that, watched the documentary, got motivated to try the product, was worse than I had imagined, even a simple landing page was a challenge, ended my sub. Story is better than the product at this point.

@Bencera Gotta say, I'm not a huge fan of your product but god damn are you a good storyteller.

I raised $30M for my zero employee startup. My AI told me we should do an offsite to align on strategy. So I rented a mansion and a yacht in Cabo and flew the whole team out. Well, it was only me… and Polsia. Presenting episode 2 of aisloP, a docu-series on how I build Polsia: “The Offsite”

@AnthropicAI Is the rollout gradual? Not seeing Fable 5 yet.

We’ve received notice that the Department of Commerce has lifted export controls on Claude Fable 5 and Mythos 5. We'll begin restoring access tomorrow, and will share an update soon. We’re grateful to our users for their patience, and to everyone who worked with us on redeploying the models.

@gaetano_nyc could also be accuracy, is all the content about the brand/products/services/pricing accurate? These pages help control that

I got a challenging but fair question today on a client call: “If our brand is so powerful that we are always getting recommended by AI, why do we need to create comparison content and versus pages?” The answer: Narrative Control. Yes, we have a 90% brand recommendation rate but the citation rate is 0%. That means other competitors doing versus pages are controlling our brand narrative. We have already seen examples where the information about our brand is outdated and factually incorrect. The purpose for doing our own comparative pages is to control the narrative and push our differentiators.

@bensig thanks for sharing!

Full technical guide + timeline + what to avoid: benobi.one/panel If you’ve ever wanted to own the right side of Google when people search your name… this one’s dangerous. Who’s trying it? 🔥 Tag a founder/creator who wants to get some better real estate on Google.

I almost didn’t want to share this… but I got myself a Google Knowledge Panel in ~10 weeks w/ no PR firm, no Wikipedia, and truly no budget... This is a good cheat code for google real estate... sharing my recipe below.

So deeply sad to report Bruce Clay has passed away, he's the Father of SEO and has helped shape this industry into what it is today - you will be so so deeply missed @BruceClayInc seroundtable.com/bruce-clay-rip…

@gaetano_nyc PMM is one of the first partnerships I focus on building, getting it right and it’s influence in visibility is underrated/under utilized

I used to be a hater of product marketing and brand marketing. I thought digital PR was total BS. “It’s all fluff” I was a performance marketing snob. But I’ll admit it. I was wrong. With AI search, you NEED those channels and functions to be successful. In the past, you could just bulldoze your way to success with performance marketing and growth hacking. Today, you can’t.

Introducing Claude Tag, a new way for teams to work with Claude. In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.

@gaetano_nyc I concur, going through a similar journey.

Nearly all of the SEO/GEO problems I am working on today are category misalignment and mismatch problems... not ticky-tacky "optimization" tricks or GEO hacks. Here is the problem: B2B SaaS brand that's been around for 10+ years has a digital footprint in a "legacy" category that's now unsexy... but it's still their breadwinner. And now there's a new thing they need to become known for: Customer Service CRM ➡️ Intelligent CX Platform Low Code Platform ➡️ Agentic Systems Platform CMMS ➡️ Intelligent Maintenance Platform LMS ➡️ Skills Intelligence Platform Product Analytics ➡️ Product Intelligence Platform Intranet Portal ➡️ Employee Experience Platform etc... I've seen companies setup Profound with a massive list of LLM prompt tracking. The dashboards show zero visibility and they wonder why. The problem is that AI retrieval often follows entity neighborhoods. So when SaaS brands evolve into new positioning, they need a FULL BLOWN category attack plan with 50% of the effort allocated to on-site content (product pages, feature pages, brand comparisons, why we're different, etc). and the other 50% allocated to offsite: analyst relations, guest posts, review site optimization, YouTube, inclusion on Forrester / Gartner reports for the new category, etc. Instead, they launch one new product page with a press release and expect magic to happen. It just doesn't work. It's not enough. ChatGPT sub-queries are heavily branded and category dependent. You can reverse engineer any bottom of funnel category prompt and see for yourself. Inspect element, navigate to the network tab and check the sub-queries and safe URLs. No amount of tactical work can get your brand included in this consideration set. This is at least 80% of the work I am doing today. It is all deeply strategic work and almost zero tactical work. What you see going viral on LinkedIn is not even close to what's really happening behind the scenes at big companies.