Kyle Foster

CRO By Kyle #7 So much to love about this website and brand built by @willnitze But here's 5 small changes to their PDP I would test that could make a huge difference in CVR Brand - @eatiqbar A [🧵]

@HireFireTeam Every launch is identical😂 even if it’s a good product just makes me instantly right them off

✅ AI wrapper ✅ Slick launch video ✅ Undisclosed endorsements ✅ Unfounded claims ✅ Zero published results ✅ I'm tired boss....

@RomanEcom Just smack “As featured in: The financial times” on the website for a bit of social proof

“Look mom. I’m famous” @FinancialTimes

Spending time away for thinking is possibly one of the best things you can do, getting your head out of it for a while and taking a wider look at things. Get back to the basics of research and then everything will just click

@maxxmalist AI

this is absolute savage kling + claude code is THE best combo for AI videos right now it lets you create videos that feel disturbingly human at insane speed i finally mastered the formula for creating hyper-realistic AI content and automating the entire process to produce it at scale now i’m sharing it ALL with you here's what you're getting in 2nd guide: - exact prompts structure for UGC/animation/claymation/podcasts - what tool i use to automate it and produce 50+ ads daily RT + reply w/'AI' and i'll send it to you personally (must follow so i can DM)

@dtcprophet @jforjacob What did you implement differently on the rebuild?

@jforjacob Yes, had same exact thing, rebuilt campaign today and performance is back to normal Watch in stream reels placement and ads on facebook reels placement, that's where we got cooked

Last few days saw my sitewide CVR drop by 50% overnight coupled with large traffic increases. Checked ad account and my CPC for some high spending ads in the US was around $0.13 Meta randomly spending a lot on audience network placements for some ads with extremely low CPC’s, terrible CVR and bad CPA’s Anyone else seeing the same thing?

@kamal_razzak SWIPE

People keep asking for this and I've been sitting on it for a while. Here's my 50 founder ad swipe file - you can copy and rinse and repeat. Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test. Pulled it all together into one swipe file. P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add. Comment "SWIPE" and I'll send it over.

@HughHamiltonGr3 Nothing on the NRL

Super rugby really is the best league in the world

@oliverkenyon I meant feeling good haha. Feels like you're on death doors, headaches etc until you hit ketosis at 72+ - I've always got to the 3rd day and threw the towel in

@kyle_foster GPT disagrees!

Should I do my first ever 36 hour fast?

@shauneng @Jeremy_FBA Disagree, even if you get the course for a month it’s worth it at any point - nail down the avatar training and you’ll be on the way to 100k pm - big investment when you’re small but 100% worth it. Cheaper than wasting money on terrible ads

@Jeremy_FBA Better you join Evolve when you're at $100k/mth run rate boss

Week 1: - Tracking went wrong - Pixels got banned - 3rd party theme didn't work - Private payment processor had an error - Had to rebuild landing pages CTR is 8-13%, CPM is 30-50$. Feel like persona is off. Thinking about buying the course of @shauneng , people can recommend?

@benradack The 2 adsets in the CBO for testing/scaling. Surely after time that second adset becomes the new scaling? Do you then create a new adset? Same goes for old winners/new winners - After a while are you creating new adsets again or always only 2 adsets in the CBO?

Your Meta ad account structure should change based on your ad spend budget. Under $1k/day: Consolidate to one CBO campaign with 2 ad sets: → Ad set 1: Winners (all your proven ads) → Ad set 2: Creative tests (min + max spend limits to control learning) Over $1k/day: → ABO for testing (one ad set per angle/emotion you're testing) → CBO for scaling with 2 ad sets: - Old winners (historical proven ads) - New winners (min spend limit to force distribution) Why the difference: Ideally, you don't want to allocate more than 20-30% of your budget to creative testing. Most tests fail, and if you're testing too aggressively, those failures bring your account down. The problem at $500/day: if you take 30% for testing, that's only $150/day. That's not enough to truly test multiple ad sets at once. Or at least, you'd be testing very, very slowly. And the name of the game is volume and velocity. When you're spending over $1k/day, you can finally afford to allocate that 20-30% properly and test a little faster But at low budgets, you can't. So at low budgets, we consolidate and let Meta mostly spend on what it considers a winner. Less control, but we don't have a choice.

Inflated bid caps are good until meta has a bug and spends your budget at 5am with a 0.01 ROAS, love to see it

Saw this coming since Tuesday.

Meta is a massacre this morning

@drewfallon12 COMPS

🚨M&A COMPS DATA GIVEAWAY🚨 I compiled a database of 200 M&A transaction in consumer goods from 2025 and created a comprehensive category-by-category PowerPoint breaking it down, along with expert perspectives on the M&A environment from leading investment banks and operators like: - Centerview Partners (leading consumer investment bank by total deal value) - Raymond James (leading consumer investment bank) - Amy Hass (Fmr. CFO Simple Mills, acq. for $795m) - Hudson Leogrande (Founder Comfrt, fastest growing apparel brand ever) - Darren Litt (Founder, Hiya, acq. for $260m) The ultimate guide to understanding the M&A landscape & valuing your business in today's consumer industry. ALL YOU HAVE TO DO TO GET IT is like and comment "COMPS" on this post, and I'll dm you the link to the presentation AND the underlying data sheet for the next 4 hours. Plus, If you want the comps data going all the way back to 2023 along with each brands investors, a valuation calculator for YOUR brand, and more - I'm sending out a way more comprehensive database in my newsletter this Friday. Sign up at the link pinned to my profile 😊

@PhilKiel The top spender always blows budget in highest volume campaigns so I don't run it highest volume anymore. All the other ads perform below target cpa in CBO HV but at a lower budget. Beginning to scale it now as relied on cost caps and bid caps before.

@kyle_foster Do these ads work in Auto bid campaigns?

My bid cap campaigns will run for a few days, spend budget and acquire customers well under target CPA (£7/8 under Tcpa) then all of a sudden spend will just halt completely (90-95% decrease) Anyone know why this is? Happening to a new CC campaign as well which we since

@ecommmoose MRR

$3,000,000/mo in subscription revenue. Bootstrapped. MRR is the fund. The bigger it gets, the more you can scale. It comes down to 4 levers: • New customer ROAS • Opt-in rate • Sub AOV • 90-day LTV Like + RT + comment “MRR” (must follow) and I’ll DM an 8-min breakdown.

@PhilKiel Only if your overall campaign is profitable, if it's taking all the spend and you're campaign is below target cpa then IMO should be turned off and you need to find a better TOF ad

Don’t cut off the ad that’s feeding your funnel.