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beezey
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beezey
@ladylimitorder
Head of BD at Canton Strategic, prev head of growth @OstiumLabs, sales and trading @galaxyhq @goldmansachs | Left bench @YaleWLacrosse
NYC Katılım Şubat 2022
663 Takip Edilen343 Takipçiler
@ladylimitorder @OstiumLabs I love Ostium, and I'm also a user.
Think social comms and branding could be executed better - one of the few where product outweighs the social perception. Of course, just my humble opinion.
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DEX Points Programs Are Boring Everyone to Death (And ideas to fix them)
Woke up grouchy about how every trading platform uses the same point program, so I dusted off my creative side of brain and wrote a few ideas on how to make farming fun again. (If you follow me for trading, you can skip this one)
If you've opened any new DEX or Perp platform in the last months, you already know that points programs have become the default acquisition playbook
Trade volume -> points.
Hold points -> pray for a good airdrop.
Rinse and repeat across ten different platforms.
The points programs on every DEX feel exactly the same. They're generic, uninspired, and miss a massive opportunity to gamify the experience. Currently, users aren't picking DEXes based on better UX or even tighter spreads anymore. They're just hunting the one that might pay out the most points per dollar farmed.
After the TGE/airdrop, points get redeemed, and the team is burning millions trying to figure out user loyalty campaigns.
The problem is systemic. Marketing teams are treating points like a bland metric instead of using the opportunity to make something fun and sticky. I might be delusional, but it’s not that hard to make something fun.
So here are some ideas that don't require reinventing the wheel from a jobless growth marketer who is getting paid 100k less than your average senior marketing manager:
1⃣ Daily Login Streaks with a Multiplier Unlock
Make logging in feel rewarding right from the start. Every day you open the app, you get a little "box" or card to tap. It reveals your streak multiplier for the day.
You start small, like 1.1x, building up to 2x after a week straight. It resets if you miss one day or when you reach the capped number of days in a row.
It's simple habit-building psychology. That quick dopamine hit from keeping the streak alive gets people opening your app first thing in the morning. Suddenly, your DEX becomes part of their routine, not just another tab they open when they want to farm. Also, multiplier means nothing if you are not in fact trading later (2 multiplied by 0 is still zero for my math skippers), making it farm-proof and still incentivizing creating volume on the exchange.
2⃣ Smart "Boost Days" Based on Your Actual Data
Every team has an analytics team. I’m not sure if they use them.
Make them find the day of the week where your volume consistently dips compared to competitors. Maybe it's Tuesday or Sunday. Then run a targeted campaign: "Double Points Tuesday" or "Weekend Boost" - all activity earns 2x points for 24 hours.
You then make it your branding campaign so people plan around it. This effectively "steals" volume from competitors, as users trade on your platform feeling like they're making double the profit, even if everyone benefits the same way.
3⃣ Achievement Badges With Meanings/Benefits
Add collectible badges for real milestones: "First 100 trades," "Liquidity Provider for 30 Days," "Top 1% Volume This Week." Let users share and brag about them on X - Free marketing for you.
Then make the badges useful: each one unlocks a small perk, like lower fees for a week etc. Again, creativity here is endless
People will chase badges not just for the rewards, but because it feels good to show progress. Plus, customizable profiles give users a reason to invite friends ("check out my badges") and build an actual community.
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Another shot in the dark- what if the points are not called points? Everywhere I look, it's just points, points, points...Wouldn’t it be fun to collect oranges? Only one of two will give you social exposure from people talking about it.
The best part of the three ideas mentioned is that regular users feel like they have a shot, even against bigger players, a.k.a. whales. Yeah, a whale will still farm more on boost days or with multipliers, but the average trader sees their points ticking up faster, streaks building, badges unlocking. That feeling of forward momentum matters more than you think, as perception drives behavior.
Humans are emotional and at least a little competitive. The DEX that figures out how to trigger those feelings, without turning into a flashing casino or discount app, wins the attention war.
It’s really hard to believe how plain most of the campaigns in the industry are with some of the project budgets these days. Do we still care about users and mindshare, or is everything just a face mask to ring the cash register when TGE happens?
These were top-of-the-head ideas with my morning coffee today. If you want someone who can actually strategize and promote this stuff, reach out to me in DMs or TG - DCBCrypto
Don't know how to get this in the right hands, so I'm tagging a few smart people in charge of such platforms: @mr_plumpkin @cas3333333 @variational_lvs @hosseeb @rf_extended @fiddybps1 @PioGerard @The0xJose @ConstanceWaing @hong_grvt @aaron_grvt @edgeX_KF @ruixyz @ladylimitorder @blakehunsicker
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and it will only get better. immensely proud to be a part of a team that looks at rwa perps with a uniquely intelligent lens that has time and time again proven to deliver a trading experience that blows any other onchain equity or commod execution out of the water.
Ostium@OstiumLabs
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@solunavaxxer Thrilled to see this!! @OstiumLabs saw the need to trade macro onchain before "RWAs" were ever trending and will continue to build for traders like you
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Ostium still comically overlooked by the broader crypto community
Forget about farming for points - here you have an opportunity to put 7 and 8 figures into assets that can actually go up for longer than a week or two
kaledora@kaledora
Today, I'm thrilled to announce that we've raised an additional $24 million in new capital, including a $20 million Series A co-led by General Catalyst and Jump Crypto, along with Wintermute Ventures, Coinbase Ventures, Crucible Capital, and an incredible set of angels. They will be key to actualizing our vision: democratizing access to the highest quality and most liquid global asset markets in the world. We started Ostium with the vision of upending the legacy CFD market, an idea that Marco and I first conceptualized trading on offshore brokers in a hacker house. These platforms happily let users like us take risky positions, but when those same positions moved against them, they’d swiftly exercise discretion over pricing, liquidations, and withdrawals. It took sending countless emails pushing brokers to honor their own terms to realize the system was broken. From day one, our goal has been to fuse two core values into a single product: (1) the transparency and self-custody of crypto, and (2) the fair pricing and deep liquidity of traditional markets. Those two north stars have shaped every architectural decision we’ve made since. Scaling Liquidity To scale that model without compromise, Ostium is expanding its liquidity partnerships. The protocol will now be able to support dramatic increases in liquidity, open interest, and asset coverage, allowing us to expand into the most liquid markets in the world. This growth is supported by a core set of liquidity partners able to hedge flows across a diverse range of traditional assets while integrating directly with crypto rails. Today, Ostium’s main hedging partner services the protocol by managing the bulk of these flows, hedging exposures when they exceed certain thresholds, and ensuring open interest doesn’t skew too heavily in a particular direction. That hedging capacity will be expanded materially with new liquidity integrations. There's also a new, comprehensive dashboard detailing the live and historical hedging positions on the protocol, allowing anyone to track the residual exposure OLP is taking on at any time. Check it out at ostiscan(.)xyz. In the coming months, the Ostium protocol will evolve from a single-quote RFQ system into a competitive quoting environment, wherein makers will compete directly at the protocol level to quote and hedge large orders. Their participation will be gated and their economic alignment with the protocol ensured via an inbuilt native staking mechanism and slashing system. Why We Chose This Architecture Our architectural choices follow directly from this vision. Building a fully onchain execution engine inherently delivers transparency and self-custody. But crypto rails today often make fair pricing and deep liquidity harder, especially for longer-tail traditional assets. The result is that while many traders may think they are trading a multi-trillion dollar market like the gold market, they wind up in fact betting on an illiquid derivative thereof, subject to the often unreliable liquidity dynamics of the crypto markets. As a result, we opted to build a single-quote RFQ model, not an orderbook exchange. Ostium quotes directly from a specialized oracle, enabling the protocol to price assets at the underlying market's price (or very close to it) and offer the closest thing onchain to the execution depth that a trader would get in the real markets. Points Program Updates In line with this expansion, two changes to the points program to double down on our core focus: 1. CFD trader onboarding boost If you’re a traditional CFD trader and want to Break Up With Your Broker to trade onchain, you’ll be eligible to receive a 2x boost on all points earned for the first 30 days from signup with Ostium. If this is you (or any of your friends), please fill out the form on Ostium’s landing page and forward broker affiliation to breakup@ostium.io. (Note: not available in U.S. / for U.S. traders) 2. TradFi boost From now on, we will be increasing points program scores on all traditional assets - stocks, indices, FX, & commodities. This is the first and only trading venue in DeFi today with over 95% of open interest in traditional markets, and we will be doubling down on our core focus. Finally: if you want to work with a brilliant team, we're hiring the very best across a variety of positions. We look for exceptional and spiky people. If this is you, join us. (https://jobs.ashbyhq(.)com/ostium)
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@brendan_ @shayonsengupta another reason why @OstiumLabs is differentiated - instead of arbitrary funding rates, its rollover costs are the underlying holding costs - same thing you'd see in CFDs but with superior access and experience
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@shayonsengupta Equity perps will not work at 10%+ annually, which are the minimum exchanges offer today.
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@OverheadSupply @shayonsengupta This is why the @OstiumLabs approach is unique, but by far the most effective implementation out there
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beezey retweetledi
This is unfortunately true. I LOVE Hyperliquid and will always use it for trading crypto and for equity/shitcoin pair trading, but a baseline funding rate of 10.95% which often spikes much higher is not viable for a long term hold of a stock or index fund.
As @kaledora pointed out it doesn't need to be that way. I currently have $10m worth of SPY, gold, silver and nikkei longs on Ostium, for which I'm paying less than 5% annual with no spikes. Trading fees are 0.025% roundtrip and slippage is essentially zero.
Each of these two platforms has its unique strengths and ideal use cases. And they're actually extremely complementary with one another if you e.g. short crypto on Hyperliquid and long indices and commodities on Ostium.
pk@pk79z
One issue with hyperliquid stock perps is the funding. The base funding rate of 10.95% per year is too high for equities. It is only valid for crypto where delta is so high. There's no way anyone wants to pay 10.95% per year to hold long term stocks, for trading vol events like earnings its fine though
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For these macro and growth funds funds: is this just broad rebalance and profit taking? Or is this indicative of a NVDA-specific bear thesis? What do you think?
Trade $NVDA on @OstiumLabs with 3x Points Boost Today!
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However, there is still debate over the time scale of chip depreciation and its potential implications on valuations + profitability. Skepticism increased after 13F filings + public disclosures revealed Softbank, Thiel Macro and Viking exited their NVDA positions and Coatue and Bridgewater trimmed their holdings.
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@dee_nftarmy @spoilerbull @Bantr_fun @OstiumLabs Heck Yeah you can! Go long or short with leverage on stocks, indices, commodities and FX. check it out now! app.ostium.com/explore?restri…
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Bantr had a conversation with the Ostium team on X Spaces, where Head of Growth @ladylimitorder shared some sharp tips for the creator guide, especially with the ongoing @Bantr_fun campaign.
And btw, one of my favourite perps these days is @OstiumLabs for sure that i mainly use on @vooi_io.
Check out the clip below to hear what she suggested.
CC @apurvkaushal @FlowTraderTM
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➥ Leveled up on @OstiumLabs my Score just hit the leaderboard
Compete for 2 exciting reward pools:
1️⃣ Leaderboard @bantr x @OstiumLabs: 50,000 Ostium Points/month for the top 50
2️⃣ Weekly Ostium Points Pool: 500,000 Ostium Points up for grabs
👉app.ostium.com/trade?from=SPX…
Want to rank up and earn points?
Be a real onchain user who brings real value: trade, deposit, and add liquidity
Join the action and claim your points now
Uncle 0 「 💸 ✦ 💀,🚬 」@Uncle0_0_0
I just tried earning passive income on @OstiumLabs > it’s honestly super easy Only two simple steps: 1️⃣ Deposit USDC on Arbitrum 2️⃣ Click “Deposit” and sign your wallet Right after that, I started receiving USDC rewards and OLP > OLP which might be used for future airdrop Smooth experience, beginner-friendly, and takes less than a minute If you’re looking to start, Ostium is definitely worth a try
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> be @OstiumLabs
> born late 2024, Arbitrum testnet baby
> devs whisper “real-world perps but make it DeFi”
> Balaji drops $3.5M seed like it’s nothing
> private alpha bros trading mock S&P 500 and gold
> early 2025 mainnet goes live, chat goes wild
> finally can long USDJPY on-chain like a degen forex god
> points program launches, everyone becomes an “early tester” overnight
> 10M retro points + 500k weekly, suddenly everyone’s a trader
> vault APY goes from 50% to 15% still “number go up”
> April 17: $308M daily volume, TVL flexes $57M
> influencers start tweeting “Ostium = RWA DeFi Bloomberg”
> degens call it “Binance with ponzinomics but tastefully done”
> UI glow-up makes TradFi users say “wait this isn’t Robinhood?”
> May–Nov 2025: RWAs everywhere... gold, indices, forex, BTC, SOL
> TVL stabilizes $53–56M, weekly volume $674M+, lifetime $25.5B
> Chainlink oracles keep prices tight, leverage high, anxiety higher
> points farming meta becomes religion
> traders wake up, check APY, praise Ostium
> now top-tier perp DEX by volume, meme, and RWA drip
> all from a testnet dream and Balaji’s pocket change
> be inevitable
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